Senior Product Manager - AI Products (12 months FTC)

This role offers a competitive salary, hybrid working, 28 days holiday a year plus Bank Holidays and a fantastic pension scheme.

London: London/Hybrid minimum 1d/week in the office (Thursdays)

Salary £70,000 – £75,000 per annum – (12 months Fixed Term Contract)

About the role

You\’ll be accountable for the vision, strategy, discovery and delivery of a squad working to deliver Which\’s first large-scale consumer-facing AI product. You\’ll also be instrumental in building and validating the longer term vision and roadmap for how our proposition will evolve in the light of emerging Generative and Agentic AI technologies. You\’ll be working with our content and product testing experts, to understand the data and narrative at your disposal. You\’ll also be working with your Engineering and UCD counterparts to turn this into a strategic roadmap.

You\’ll be building a long-standing, high-performing multidisciplinary product team that can work on a range of different problems. Initially we expect this to focused on a chat-based interface that will help our members get the insight they need to make key consumer choices. These decisions range from high-stress purchases like dishwashers or laptops, through to everyday items like suncream or strawberry jam. You\’ll balance user needs, technology opportunities and business outcomes to create an evidence-based approach to helping our users – so that we can attract and retain subscribers, create new partnerships, increase revenues, and thereby continue to fund our important charitable work standing up for all UK Consumers.

Like any Senior Product Manager, you\’ll be working on some of our more complex problem areas, where there may be no clear solution – or maybe countless solutions to be reconciled. You may be working on a new problem using discovery techniques or leading a tiger team to solve a hot topic, while also keeping the majority of your squad working efficiently on their core work.

You\’ll be creating a range of longer-term plans, and thinking about the evidence you – and your stakeholders – will need to help choose between them. Our leadership team support a ‘test and learn\’ approach, and AI is seen as a key area for rapid exploration with end users.

You may also be working with suppliers or partners, scoping work and setting up relationships for long-term success – without losing our ability to test and learn.

Key responsibilities include:

• working with stakeholders to understand business opportunities and context, to ensure work is driving the right impact
• developing a deep understanding of users – their perspectives, priorities, journeys and problems in your product area
• leading different types of discovery, analysis and research work to find a great solution to problems, or uncover new valuable opportunities
• validate and deliver Which?\’s first large-scale consumer-facing AI product.
• develop a longer-term vision and roadmap for how our proposition can evolve as a result of these technologies
• work with leadership to propagate this knowledge as various technologies mature, to ensure our squads upskill – getting the right benefit with the right risk profile more widely
• use platform thinking to ensure our work is appropriately scalable and robust for the future
• appropriately planning your agile delivery approach, in collaboration with colleagues from Engineering and UCD
• understanding the principles, concerns and trade-offs inherent in engineering & architectural decision making around data and content infrastructure
• developing a lasting trusted partnership and long-term alignment with stakeholders around your product vision, strategy and roadmap
• managing the backlog and writing user stories that help your squad to work effectively in deliver high quality valuable software that solves user and business problems
• collaborating with other disciplines to set up, monitor, evaluate and use the right metrics to measure the performance of your squad\’s output, in order to help guide future decisions
• proactively investigating data and metrics to help inform your priorities
• managing dependencies and collaborating with other squads on shared outcomes
• working with leadership and your squad on OKRs for the current and future quarters
• creating and continually improving a high-performing team
• effectively leading work at multiple stages of the delivery lifecycle
• communicating and escalating risks, and using checkins to involve stakeholders in the most important decisions.
• being responsible for the co-ordination of a squad\’s contribution to incident preparedness and resolution, and collaborating with peers to ensure clear communication to stakeholders.

About you:

• Experienced senior product manager that has worked in a range of contexts or parts of the product lifecycle, using modern discovery, delivery, and operations approaches
• Experience building AI-based products using multidisciplinary user-centred teams, iterating them, and ideally launching them into market.
• Experience of using data to shape customer experiences; this ranges from strategic analysis to determine ROI on opportunities, through analytics and A/B testing, and to driving personalisation at scale
• Proven experience in planning, prioritising and iteratively delivering valuable outcomes – for users and the organisation
• Proven experience in sharing perspectives between engineering and editorial teams to create new solutions that work
• Successfully identifying and testing the most important assumptions about user behaviour and technical solutions, to manage risk, build trust through evidence, and ensure a regular rhythm of successful delivery
• Successfully led a multidisciplinary team to improve their own practices into being high-performing, healthy, and regularly delivering small increments of value
• Skilled in collaborating with stakeholders and partners across the organisation to prioritise the most important outcomes and solutions
• Demonstrable ability to approach technical incidents with a considered approach, ensuring non-technical colleagues understand situations and ensuring communication is clear, regular and focused.

Benefits

We also have these benefits for you to consider:

• 35 hour working week
• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days*
• Award winning pension scheme – when you pay in 3%,Which? paysin 6% (rising to 11% after one year of service.)
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money and legal helplines
• Work from (almost) anywhere” for 4 weeks of the year policy

The interview process for this role involves:-

• There may be an informal discussion with the recruitment team, depending on the volume of candidates
• A 50-minute first-round interview about your skills and experience
• For successful candidates, a second-round interview which will consist of responding to a Product Management scenario (which will be sent several days in advance of the interview), followed by a few more in-depth questions about your skills.
• There may also be a final short meeting with our Chief Product and Technology Officer.

About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at

Which? is the UK\’s consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website .

At Which? we value diversity and we\’re committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the ‘Top 25 Inclusive Employers\’ List and currently ranking 3rd.

We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we\’ll make reasonable adjustments if you need them – just let us know when you apply. If you need assistance with applying (i.e., would like to apply by phone or post), email Find out more about the Disability Confident Interview Scheme here .

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received .

• AI Senior PM Role Profile.pdf

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