ASICS EMEA

ASICS EMEA is a leading sportswear company that specializes in high-performance athletic footwear, apparel, and accessories. Founded in Japan in 1949, ASICS has grown to become a globally recognized brand, particularly in the running and training segments. The name ASICS is an acronym for the Latin phrase ‘Anima Sana In Corpore Sano’, which translates to ‘Healthy Soul In A Healthy Body’. This philosophy underpins the company’s commitment to promoting health and fitness through innovative products.

With its European, Middle Eastern, and African headquarters located in the UK, ASICS EMEA focuses on delivering quality and performance to athletes of all levels. The company invests heavily in research and development to ensure that its products meet the evolving needs of consumers. ASICS is known for its cutting-edge technology, including GEL cushioning systems and FlyteFoam technology, which enhance comfort and performance.

In addition to its product offerings, ASICS is dedicated to sustainability and social responsibility. The company actively works to reduce its environmental impact through various initiatives, such as using recycled materials in its products and promoting sustainable manufacturing practices. ASICS also engages with local communities through sports events and partnerships, encouraging people to lead active lifestyles.

ASICS EMEA’s vision is to inspire a healthy and active lifestyle for everyone, from professional athletes to casual fitness enthusiasts. The brand’s commitment to quality, innovation, and sustainability sets it apart in the competitive sportswear market.