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- Tasks: Lead digital strategies and client relationships for top brands like Aldi and Samsung.
- Company: Starcom is a global media leader with over 80 years of experience, focused on people and innovation.
- Benefits: Enjoy flexible working, reflection days, and fantastic local discounts, plus a supportive work culture.
- Why this job: Join a dynamic team recognised as one of Campaignâs Best Places to Work and Media Week's Agency of the Year.
- Qualifications: 10+ years in performance marketing, strong leadership skills, and exceptional communication abilities required.
- Other info: Work remotely anywhere with a Publicis office for up to 6 weeks a year.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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Company Description
With a history that dates back over 80 years,
Company Description
With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our âPower of Oneâ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make âBrave Playsâ in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaignâs Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week\’s Agency of the Year 2023!
Overview
The Digital Client Lead role will take overall responsibility for client leadership, digital output, and commercial ownership across a portfolio of consumer-focused clients, with a predominant focus on Enterprise Mobility and Ancestry. You will take overall responsibility for senior client stakeholder management, strategic direction, and activation excellence. You will ensure that each of your clients is commercially sound, with plans in place to drive incremental revenue for Publicis, develop and implement a cross-sale and up-sale strategy, and ensure team costs are managed in line with wider business priorities.
This varied role would suit an experienced performance practitioner who is ready to take the next step in their career by taking full responsibility for their book of business. This role requires an experienced leader with deep, hands-on experience of leading Performance Marketing programs. Experience in scaled team leadership would be critical as you would be responsible for a team of around 25-30.
As a key leader in the department, you would also have key responsibility for driving forward departmental priorities and initiatives, including ownership of new business pitches, developing new skillsets and driving digital transformation, defining the role of AI within performance marketing, delivering cost efficiencies through offshoring and more.
Responsibilities
- Become a strategic partner to our senior digital stakeholders and internal partners.
- Drive short- and long-term revenue growth for our clients through a combination of strategic leadership and ensuring activation excellence in delivery.
- Flawless client servicing, measured by third party surveys and direct feedback.
- Ensure we have clear commercial plans in place for our clients, with revenue growth and cost management considerations.
- Lead on performance/digital specific pitches, and play a key leadership role in multi-disciplinary pitches as required.
- Develop our paid digital capability in tandem with other departmental leads.
Qualifications
The successful candidate will have significant experience in a performance marketing role, ideally as a Business Director or equivalent.
Hands-on experience across paid search in particular would be advantageous, given weighting of budgets in this channel.
This role will require experience in handling communication and workstreams across multiple client stakeholders & internal teams, so you must be an exceptional communicator and enjoy collaborating and building work relationships.
Must Have
- Minimum 10 yearâs experience in a performance media role, with proven experience in client leadership and strong digital performance knowledge across Paid Search, Programmatic & Paid Social.
- Strong leadership and communication skills, ability to engage with multiple client contacts & internal team members.
- Ability to build relationships with 3rd parties and working collaboratively with all stakeholders.
- Operational experience working on large multi-market accounts with numerous stakeholders, goals and priorities.
- A critical thinker in your day-to-day and able to operate independently to solve challenges and navigate novel situations. Be solution driven, innovative and proactive with how you manage planning & operational processes.
- Be strategic and commercially minded in planning goals for your teams, as well as being able to shape and develop paid media strategy with clientâs business goals in mind.
Additional Information
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGâs (Employee Action Groups).
Seniority level
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Seniority level
Not Applicable
Employment type
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Employment type
Full-time
Job function
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Job function
Design, Art/Creative, and Information Technology
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Industries
Advertising Services
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Digital Lead employer: Starcom
Contact Detail:
Starcom Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Digital Lead
â¨Tip Number 1
Familiarise yourself with Starcom's key clients and their industries. Understanding the specific needs and challenges of clients like Aldi, P&G, and Samsung will help you demonstrate your strategic thinking and ability to drive revenue growth during interviews.
â¨Tip Number 2
Showcase your leadership experience by preparing examples of how you've successfully managed teams in performance marketing. Highlight any instances where you've driven digital transformation or improved client relationships, as these are crucial for the Digital Lead role.
â¨Tip Number 3
Network with current or former employees of Starcom on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your discussions during the interview process.
â¨Tip Number 4
Stay updated on the latest trends in performance marketing, especially around AI and digital strategies. Being able to discuss innovative approaches and how they can be applied to enhance client performance will set you apart from other candidates.
We think you need these skills to ace Digital Lead
Some tips for your application đŤĄ
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and qualifications for the Digital Lead position at Starcom. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in performance marketing, client leadership, and digital strategy. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the company. Highlight specific experiences that demonstrate your ability to lead teams and drive revenue growth, as well as your strategic thinking skills.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Starcom
â¨Showcase Your Leadership Skills
As a Digital Lead, you'll be responsible for leading a team of around 25-30. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any experience you have in driving performance marketing programmes.
â¨Demonstrate Strategic Thinking
Starcom values strategic partners who can drive revenue growth. Prepare to discuss how you've developed and implemented successful strategies in previous roles, particularly in performance marketing. Use specific metrics to illustrate your impact.
â¨Understand the Client Landscape
Familiarise yourself with Starcom's key clients and their industries, such as Aldi, P&G, and Samsung. Be ready to discuss how your experience aligns with their needs and how you can contribute to their success through digital transformation.
â¨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and critical thinking. Think about challenges you've faced in previous roles and how you navigated them. Be ready to explain your thought process and the outcomes of your decisions.
