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- Tasks: Lead and optimise lifecycle marketing strategies to engage millions of travellers globally.
- Company: Skyscanner is a leading travel search engine connecting users with the best travel deals.
- Benefits: Enjoy a full-time role with opportunities for remote work and professional growth.
- Why this job: Join a dynamic team to innovate traveller engagement and make a real impact in the travel industry.
- Qualifications: Experience in lifecycle marketing, strong analytical skills, and proficiency with marketing tools required.
- Other info: Opportunity to mentor junior talent and collaborate with cross-functional teams.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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What are we looking for?
We’re looking for a Senior Marketing Manager to join our Lifecycle Marketing team. This is an exciting role with global responsibility delivering personalised, compelling, and useful communications to tens of millions of travellers per month, across more than 50 countries worldwide.
What are we looking for?
We’re looking for a Senior Marketing Manager to join our Lifecycle Marketing team. This is an exciting role with global responsibility delivering personalised, compelling, and useful communications to tens of millions of travellers per month, across more than 50 countries worldwide.
Working closely with multiple teams across the business, you’ll be responsible for devising, executing, and optimising our top-of-funnellifecycle strategy, focused on price-led programs like “Deals” and “Drops”, designed to drive early-stage engagement, across Skyscannerproducts, evolving sophisticated email, push, and in-app campaigns that drive measurable impact for both travellers and the business.
This is an amazing opportunity for a passionate lifecycle marketer to innovate, shape and evolve our traveller-focused engagement and retention strategy for millions of users.
What will you be responsible for delivering?
- Program Leadership: You and your team will own our top-of-funnel lifecycle communications strategy—focused on price-led campaigns such as “Deals” and “Drops”— to attract and re-engage travellers. You’ll be responsible for the strategic development and traveller impact of these important, highly targeted & personalised programs.
- Program design & delivery: Design, launch and iterate email, push, and in-app lifecycle journeys to boost traveller engagement, session volume, and repeat visits. Own program roadmaps and backlogs to drive channel performance and support wider business objectives.
- Traveller impact: Forecast and track the impact of campaigns on sessions and retention, ensuring performance meets or exceeds targets and budget expectations.
- Personalisation & Optimisation: Deliver personalised and relevant communications that align with each user’s position in the funnel and enhance their experience.
- Testing & experimentation: Continuously test and refine lifecycle strategies through experimentation, uncovering growth opportunities and improving campaign effectiveness.
- Cross-functional influence & delivery: Partner closely with Design, Product, Engineering, and Data to co-create high-performing, data-led lifecycle campaigns across web and app.
- Tools & processes: Be in tune with the latest tools, strategies & tactics with which to reach potential customers, engage them, and increase retention. Build and develop the relationships and capabilities of 3rd party tool providers (including and most importantly) with our ESP, Braze.
- Line Management: Manage and develop a small high-performing team, fostering a safe place to learn and grow whilst demonstrating a growth mindset across the Lifecycle function.
- Presentation and Communication: Confidently present updates on campaign performance, traveller insights, and strategic initiatives to cross-functional teams and senior leadership.
What skills are we looking for?
- Lifecycle Marketing: Extensive hands-on experience delivering high-volume lifecycle programs across email, push, and in-app. Proven ability to manage budgets, forecast performance, and optimise campaigns to deliver KPIs.
- Analytical Mindset: Proven track record building, delivering & optimising communications that add customer value and deliver quantifiable upside to relationships & retention and skilled in identifying actionable insights from campaign data.
- Marketing Tools: Extensive experience & proficiency with ESPs; experience with Braze is ideal but not essential. Demonstrable experience with workflows, segmentation, user journeys, personalisation, automation strategies, conversion optimisation and other lifecycle tactics is expected.
- Business Tools: Proficient in Microsoft Office, Slack, and Atlassian tools (Miro, Confluence, JIRA). Experience in Tableau (and extracting actionable insights) is ideal but not essential.
- Stakeholder Management: Strong stakeholder management skills, with experience working across multiple teams in an Agile environment.
- Mentoring: Previous experience developing / mentoring junior talent.
- Project Management: Strong organisational and project management skills, including the ability to create and manage roadmaps and backlogs, are essential.
- Communication: Strong written & verbal communication, with the ability to work collaboratively in a cross-functional, diverse and geographically spread team environment.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
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Job function
Marketing and Sales
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Industries
Technology, Information and Internet
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Senior Lifecycle Marketing Manager employer: SkyScanner
Contact Detail:
SkyScanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lifecycle Marketing Manager
✨Tip Number 1
Familiarise yourself with Skyscanner's current lifecycle marketing strategies. Understanding their existing campaigns, especially around 'Deals' and 'Drops', will help you speak knowledgeably about how you can contribute to their goals during interviews.
✨Tip Number 2
Network with current or former employees of Skyscanner on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Senior Lifecycle Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of your past lifecycle marketing successes. Highlight how you've used data to optimise campaigns and improve customer engagement, as this aligns closely with the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on the latest trends in lifecycle marketing and tools like Braze. Being knowledgeable about new technologies and strategies will demonstrate your commitment to innovation and your ability to drive results in a fast-paced environment.
We think you need these skills to ace Senior Lifecycle Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lifecycle marketing, particularly with email, push, and in-app campaigns. Use specific metrics to demonstrate your impact on previous projects.
Craft a Compelling Cover Letter: In your cover letter, express your passion for lifecycle marketing and how your skills align with Skyscanner's goals. Mention your experience with tools like Braze and your ability to manage budgets and optimise campaigns.
Showcase Analytical Skills: Provide examples of how you've used data to drive decisions in your previous roles. Highlight any experience you have with tools like Tableau or similar platforms to extract actionable insights.
Prepare for Interviews: Be ready to discuss your previous lifecycle marketing strategies and their outcomes. Prepare to explain how you would approach the role at Skyscanner, focusing on personalisation and optimisation of campaigns.
How to prepare for a job interview at SkyScanner
✨Showcase Your Lifecycle Marketing Expertise
Be prepared to discuss your hands-on experience with lifecycle marketing. Highlight specific campaigns you've managed, focusing on how you delivered high-volume communications across email, push, and in-app channels.
✨Demonstrate Analytical Skills
Expect questions about how you've used data to optimise campaigns. Share examples of how you've identified actionable insights from campaign performance data and how those insights led to improved retention and engagement.
✨Familiarise Yourself with Relevant Tools
While experience with Braze is ideal, be ready to discuss your proficiency with other ESPs and marketing tools. Mention any experience with workflows, segmentation, and personalisation strategies that you've implemented in past roles.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with design, product, or engineering teams. Be ready to discuss how you manage stakeholder relationships in an Agile environment.
