At a Glance
- Tasks: Drive sales and build relationships in the vibrant pub and bar scene.
- Company: Join Kopparberg, the UK's leading fruit cider brand, known for innovation.
- Benefits: Enjoy a competitive salary, bonus, and company car.
- Why this job: Be part of a dynamic team, shaping the future of the cider industry.
- Qualifications: Field sales experience required; hospitality background is a plus.
- Other info: Passionate individuals with strong communication skills will thrive here.
The predicted salary is between 36000 - 60000 £ per year.
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Customer Development Manager – London/South East, London
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Client:
Advocate Group
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
7b87d0cd2ad4
Job Views:
10
Posted:
22.06.2025
Expiry Date:
06.08.2025
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Job Description:
Customer Development Manager
London/South East
Competitive Salary + Bonus + Company Car
The Advocate Group are excited to be exclusively partnered with Kopparberg on the search for a Customer Development Manager in the London and South East region for the On Trade channel. Kopparberg are pioneering the development of the pear and fruit cider categories in the UK and are now the UK’s largest fruit cider brand in both the On and Off Trade.
Kopparberg CDM will ‘live’ the pub and bar scene and will have their finger on the pulse of what is happening in the cities and towns across their region and how it may be leveraged in Kopparberg’s favour.
Responsibilities will include:
- Actively prospecting new accounts within the On Trade
- Grow distribution of products across the portfolio
- Develop existing business to ensure customer requirements are met to the highest standard
- Create and own monthly journey plans to effectively manage diary
- Developing and increasing brand awareness of products
- Maximise sales through educating customers on the company brand
- Network with route-to-market and maximise relationships with key wholesale partners
- Attend regular meetings with new and existing customers
- Providing support with activations by attending events and tastings
About You:
- Drinks experience is desirable
- Field sales experience is required
- A hospitality/sales background will be considered
- Passionate and driven
- Strong communication and people skills
- Highly organised and good time management
- Great team player and culture add
If the role and responsibilities sound like they are a fit for you – then I’d love to speak to you!
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.
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Customer Development Manager – London/South East employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Manager – London/South East
✨Tip Number 1
Familiarise yourself with the On Trade channel and the specific dynamics of the pub and bar scene in London and the South East. Understanding local trends and customer preferences will help you engage more effectively during networking opportunities.
✨Tip Number 2
Build connections with key wholesale partners and industry professionals before applying. Attend relevant events or tastings to network and gain insights into the market, which can give you an edge in discussions during the interview process.
✨Tip Number 3
Demonstrate your passion for the drinks industry by staying updated on the latest trends and innovations in fruit ciders. This knowledge will not only impress potential employers but also show your commitment to the role.
✨Tip Number 4
Prepare to discuss your field sales experience in detail, focusing on how you've successfully developed customer relationships and maximised sales in previous roles. Use specific examples to illustrate your achievements and approach.
We think you need these skills to ace Customer Development Manager – London/South East
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the responsibilities and requirements of the Customer Development Manager position. Tailor your application to highlight relevant experiences that align with these expectations.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your field sales experience, hospitality background, and any relevant drinks industry knowledge. Use bullet points for clarity and focus on achievements that demonstrate your skills.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the brand. Mention specific examples of how you've successfully developed customer relationships or increased sales in previous positions, showcasing your communication and organisational skills.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at Advocate Group
✨Know Your Product Inside Out
As a Customer Development Manager, you'll need to be well-versed in Kopparberg's products. Familiarise yourself with their range of fruit ciders and understand what sets them apart from competitors. This knowledge will help you answer questions confidently and demonstrate your passion for the brand.
✨Showcase Your Sales Experience
Be prepared to discuss your field sales experience in detail. Highlight specific examples where you've successfully developed accounts or increased sales. This will show the interviewers that you have the skills necessary to thrive in this role.
✨Demonstrate Your Networking Skills
Networking is key in this position. Share examples of how you've built relationships with clients or partners in the past. Discuss any strategies you've used to maximise these connections, as this will illustrate your ability to navigate the On Trade channel effectively.
✨Prepare Questions About the Role
Interviews are a two-way street. Prepare thoughtful questions about the role, the team, and Kopparberg's future plans. This shows your genuine interest in the position and helps you assess if it's the right fit for you.