Head of Marketing

Head of Marketing

England Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead marketing strategy and initiatives to drive growth and engagement.
  • Company: Codestone is a leading AI and Cloud consultancy, transforming businesses across Europe.
  • Benefits: Enjoy hybrid working, 25+ days holiday, and a vibrant company culture.
  • Why this job: Join a dynamic team that values innovation and collaboration while making a real impact.
  • Qualifications: 6+ years in B2B marketing with proven leadership and strategic skills required.
  • Other info: Be part of a community that celebrates diversity and personal growth.

The predicted salary is between 43200 - 72000 £ per year.

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Direct message the job poster from Codestone Group

Are you part strategist, part storyteller, and 100% fuelled by results?

Codestone’s looking for a Head of Marketing who doesn’t just follow trends but sets them. You’ll be the strategic engine behind our march to £100m+ revenue, understanding customer needs, staying ahead of industry trends, and turning complexity into actionable strategies, supporting both organic growth and acquisition adventures, all while keeping your finger firmly on the pulse of customer needs and industry waves.

About Codestone

At Codestone, we\’re not just part of the AI + Cloud movement – we\’re leading it.

As Europe\’s trusted business transformation partner, we deliver powerhouse advisory and consultancy services spanning ERP, EPM, and analytics business applications, cybersecurity, infrastructure, modern work, and UK\’s Top 50 application and IT managed services. Backed by FPE Capital, we\’re scaling fast while staying true to our people-/client-first spirit.

We\’re not your typical tech consultancy.

We\’re a community of innovators and enablers who transform business challenges into success stories. As the #1 SAP Gold Partner in Europe, with Platinum Wolters Kluwer CCH Tagetik and Gold Microsoft partnerships, we\’re trusted by 1000+ organisations to guide them through their digital transformation journey, enabling them to become market leaders, operate more securely, accelerate growth, and become employers of choice.

Hybrid Working That Works

You\’ll love making things tick and click with people. This role requires a blend home-working and 2 days a week in the office (your pick of Basingstoke, London, or Poole) getting stuck into collaboration and connection between teams.

Culture Matters: THRIVE

Culture is the unique and beating heart of Codestone, shaping every interaction, decision, and achievement. Our THRIVE principles guide everything we do:

  • Talent: Join a community that recognises and nurtures your unique abilities
  • Hearts: Experience genuine empathy and trust in every interaction
  • Responsibility: Own your impact and shape positive outcomes
  • Innovation: Be part of a team where forward-thinking is our superpower
  • Value: Create exceptional impact for our clients and each other
  • Excellence: Push boundaries and set new standards in everything we do

About the role

The Head of Marketing plays a crucial role in understanding customer needs, staying ahead of industry trends, and turning complexity into actionable strategies. As part of the wider Revenue team, this role is instrumental in scaling Codestone to a £100m+ revenue business, supporting growth both organically and through acquisition.

A key member of the Extended Leadership Team (ELT), the Head of Marketing will drive business growth and have a broad impact across the organisation, shaping its future and long-term success.

Working closely with the Chief Revenue Officer – as well as Sales, Product, and Client Success – this role requires someone who is as confident shaping strategy as they are delivering it hands-on.

It suits a commercially minded, action-oriented leader who thrives in a fast-paced environment, values collaboration, and is motivated by making a measurable impact.

Your day-to-day will include:

o Define and deliver the marketing strategy across all platforms and channels, aligned with business growth and revenue objectives.

o Lead performance-driven marketing initiatives, with a strong focus on pipeline generation, customer engagement, and ROI.

o Apply a data-driven, test–learn–adapt approach to continuously improve marketing effectiveness.

o Develop and maintain clear KPI reporting frameworks that allow key stakeholders to understand performance and make informed decisions.

o Manage the marketing budget, ensuring effective allocation of resources and demonstrating return on investment.

o Work closely with the Chief Revenue Officer to ensure full alignment of marketing activity with overall commercial strategy.

o Attend ELT and QBR meetings to present progress against marketing goals, share insights, and contribute to strategic business planning.

•Brand & Content Management

o Own brand development and positioning, ensuring it reflects Codestone’s evolving value proposition, culture, and ambition.

o Create and execute a robust content strategy that speaks to key audiences, supports sales conversations, and builds brand authority.

o Ensure all messaging aligns with the brand tone of voice and is consistent across all touchpoints.

o Manage the upkeep, optimisation and performance of Codestone’s website, social media channels and other digital platforms.

o Ensure all digital channels support brand visibility, lead generation, and customer engagement objectives.

o Own and optimise the marketing technology stack (e.g. HubSpot and integrated tools) to enable scalable, insight-driven marketing execution.

o Work closely with Sales, Product and Client Success to ensure messaging is aligned, ICP targeting is effective, and GTM activity is cohesive.

o Translate customer and market insight into marketing strategies and tactics that drive commercial outcomes.

o Collaborate with Group functions to support internal communications, company-wide messaging, event initiatives, and compliance-related campaigns or updates.

o Build, manage, and develop an agile marketing team, setting clear goals, standards, and development plans.

o Create a high-performance culture with clear accountability and delivery focus.

o Lead by example in ensuring clear, proactive communication both internally and externally, acting as a visible ambassador for the brand and aligning teams around shared marketing and wider company OKRs.

You will bring these key competencies to the role:

o Strategic mindset with the ability to translate business goals into action.

o Revenue-focused – understands how marketing drives pipeline and growth.

o Delivers with pace and precision, balancing quality with efficiency.

o Works well across Sales, Product, and Client Success teams.

o Uses data to inform decisions and optimise marketing efforts.

o Leads with clarity, accountability, and a focus on team outcomes.

o Takes initiative and looks ahead to improve performance and delivery.

o Stays focused and adaptable in a changing environment.

o Communicates with clarity and consistency, both internally and externally.

o Collaborates naturally, building trust across functions.

o Shows pride in the Codestone brand, values, and voice.

o Holds self and others accountable to shared goals.

Experience Required:

o Minimum 6 years’ B2B marketing experience, spanning demand gen, content, brand, and digital.

o Proven ability to drive growth through both organic and acquisition-based strategies.

o Minimum of 3 years\’ experience building and leading, agile high-performing teams in hybrid settings.

o Skilled in creating and executing integrated marketing plans in fast-paced environments.

o Confident user of HubSpot (or equivalent) for automation, campaigns, and reporting.

o Strong communicator – able to craft clear, customer-focused messaging.

o Commercial and data-driven – uses insight to shape strategy and improve results.

o Exposure to marketing during M&A or integration is a plus.

About the Benefits

Be part of a global team that\’s making a real difference in how businesses transform and succeed. We believe in working hard while having fun, and we genuinely value every team member\’s unique contribution to our story. When we say you\’re welcome at Codestone, we really mean it. #LoveWhatYouDo

  • From 25 days holiday (plus Bank Holidays) (rising by 1 day after 1 years’ service to a maximum of 28 days)
  • Contributory company pension scheme
  • A volunteering day each year to support your local community
  • Training, learning & development opportunities (customer specific and general courses)
  • Casual dress code
  • Cycle to Work Salary Sacrifice Scheme
  • EV Salary Sacrifice Scheme
  • Recruitment and customer bonus referral scheme
  • Annual company events
  • Life assurance x 3Healthcare cash plan
  • Employee Assist Programme
  • Virtual GP
  • Extended maternity and paternity leave
  • Reward and Recognition Programmes
  • And many more!

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    IT Services and IT Consulting

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Head of Marketing employer: Codestone Group

Codestone Group is an exceptional employer that champions innovation and collaboration, making it a prime choice for the Head of Marketing role. With a vibrant work culture rooted in its THRIVE principles, employees are empowered to grow and excel while contributing to meaningful projects that drive business transformation. The hybrid working model, coupled with generous benefits such as extensive holiday, professional development opportunities, and a supportive community, ensures that every team member feels valued and motivated to make a significant impact.
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Contact Detail:

Codestone Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing

✨Tip Number 1

Familiarise yourself with Codestone's THRIVE principles. Understanding their culture and values will help you align your approach and demonstrate how you can contribute to their community of innovators.

✨Tip Number 2

Research the latest trends in B2B marketing, especially in the tech consultancy space. Being able to discuss current industry developments and how they relate to Codestone's goals will show your strategic mindset.

✨Tip Number 3

Network with current or former employees of Codestone on platforms like LinkedIn. Gaining insights from their experiences can provide you with valuable information to tailor your discussions during interviews.

✨Tip Number 4

Prepare to discuss specific examples of how you've driven growth through both organic and acquisition strategies in your previous roles. Highlighting measurable outcomes will demonstrate your revenue-focused mindset.

We think you need these skills to ace Head of Marketing

Strategic Marketing Planning
Data-Driven Decision Making
Performance Marketing
Brand Development
Content Strategy
Digital Marketing
Customer Engagement
Marketing Automation (e.g. HubSpot)
Team Leadership
Cross-Functional Collaboration
KPI Development and Reporting
Budget Management
Market Research and Analysis
Excellent Communication Skills
Adaptability in Fast-Paced Environments
Revenue Generation Strategies

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Marketing position at Codestone Group. Tailor your application to highlight how your experience aligns with their needs.

Craft a Compelling CV: Your CV should not only list your previous roles but also showcase your achievements in B2B marketing, particularly in demand generation and brand management. Use metrics to demonstrate your impact on revenue growth and team performance.

Write a Strong Cover Letter: In your cover letter, express your passion for marketing and how you can contribute to Codestone's mission. Highlight your strategic mindset and ability to lead high-performing teams, as well as your experience with data-driven marketing strategies.

Showcase Relevant Experience: When detailing your work history, focus on experiences that relate directly to the job description. Mention specific campaigns you've led, tools you've used (like HubSpot), and how you've driven growth through innovative marketing strategies.

How to prepare for a job interview at Codestone Group

✨Showcase Your Strategic Mindset

As a Head of Marketing, it's crucial to demonstrate your ability to translate business goals into actionable marketing strategies. Prepare examples of how you've successfully aligned marketing initiatives with revenue objectives in previous roles.

✨Highlight Data-Driven Decisions

Codestone values a data-driven approach. Be ready to discuss how you've used analytics to inform your marketing strategies and improve ROI. Bring specific metrics or case studies that showcase your impact on growth.

✨Emphasise Collaboration Skills

This role requires working closely with various teams like Sales and Product. Share experiences where you've effectively collaborated across departments to achieve common goals, highlighting your ability to build trust and communicate clearly.

✨Demonstrate Your Leadership Experience

With a focus on building and leading high-performing teams, be prepared to discuss your leadership style. Share how you've developed team members, set clear goals, and fostered a culture of accountability and excellence.

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