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- Tasks: Lead brand partnerships and drive new business in a dynamic sales role.
- Company: TMG is a global leader in live music and cultural experiences, creating unforgettable events.
- Benefits: Enjoy competitive salary, health benefits, flexible work model, and enhanced parental leave.
- Why this job: Join a vibrant team focused on cultural impact and audience engagement in the entertainment industry.
- Qualifications: 5 years in music brand partnerships with strong negotiation and communication skills required.
- Other info: Work hybrid with access to major TMG events and a personal network of global brand partners.
The predicted salary is between 104000 - 136000 £ per year.
TMG is a global leader in live music and cultural experiences, producing category-defining festivals, concerts, and entertainment events. We bring together world-class talent, cutting-edge production, and deeply engaged audiences to create unforgettable moments. Our events span multiple markets and genres, with a strong focus on cultural impact, audience growth, and long-term brand development.
Job Description
We are seeking a dynamic and results-oriented Senior Sales Lead to join our rapidly growing team. In this pivotal role, you will be responsible for driving new business that align with our company goals and objectives. As Senior Sales Lead you will leverage your interpersonal skills and industry expertise to identify potential brand partnership opportunities for TMG\’s growing portfolio of assets.
Role Responsibilities
- Build and maintain strong external relationships with potential sponsors, corporate partners, and supporters, through securing and leading new business meetings
- Qualify new business discussions and close brand partnerships deal to achieve your personal annual target
- Collaborate with the rest of the team to develop and produce partnership strategies that drive engagement and maximise value for both parties
- Maintain regular communication and addressing any partnership issues that arise
- Negotiation of partnership agreements and contracts to ensure favourable terms and conditions
- Oversee contract agreements and consult legal departments when appropriate
- Create sales materials such as pitch decks, making updates and changes where necessary
- Successfully pitch creative and strategic presentations to win new business
- Utilisation of LinkedIn, social media, and networking at events to source new leads and prospects
- Manage and maintain the partnerships CRM pipeline, to ensure best practices and good data hygiene
Candidate Requirements
- 5 years’ experience in music brand partnerships (sales roles)
- Personal network of global brand partners in Europe, US and Africa
- Strong affinity and deep knowledge of the Afrobeats and Amapiano culture
- Self-motivated, reliable and someone who thrives on cultivating connections
- Excellent influencing and negotiation skills
- Excellent written and verbal communication skills
- Excellent organisational skills and used to working in a fast-paced environment
- Attention to detail and the ability to ensure all outputs are of the highest quality
- Excellent interpersonal communications skills, including tact and assertiveness, and the ability to communicate at all levels in a complex environment
- Strong entrepreneurial skills and commercial awareness
- Ability to work with senior contacts and co-ordinate the activities of staff and contributors at all levels both internally and externally
- Resilience and ability to tackle challenges constructively and find creative ways forward
What TMG Offers
At TMG, we believe in creating extraordinary experiences—for our fans, our partners, and our team. As part of our team, you’ll enjoy:
- Competitive Salary & Commission Structure – based on reaching annual sales targets.
- Health & Wellness Benefits – Private health and dental coverage.
- Flexible Work Model – Hybrid work options with on-site access to major TMG events.
- Parental Leave & Additional PTO – Enhanced maternity policy and tenure-based leave benefits.
Apply now!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Sales and Business Development
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Industries
Entertainment Providers
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Senior Sales Lead, Brand Partnerships employer: TMG
Contact Detail:
TMG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Lead, Brand Partnerships
✨Tip Number 1
Network like a pro! Attend music and cultural events where potential brand partners might be present. Engaging with industry professionals face-to-face can help you build those crucial relationships that are key for a Senior Sales Lead role.
✨Tip Number 2
Leverage LinkedIn to its fullest! Connect with individuals in the music and brand partnership sectors, share relevant content, and engage in discussions. This will not only expand your network but also showcase your expertise in the field.
✨Tip Number 3
Stay updated on industry trends, especially in Afrobeats and Amapiano culture. Being knowledgeable about current happenings will allow you to speak confidently and intelligently during meetings, making you a more attractive candidate.
✨Tip Number 4
Practice your pitch! Create mock presentations and rehearse them with friends or colleagues. The ability to deliver a compelling pitch is essential for closing deals and will set you apart from other candidates.
We think you need these skills to ace Senior Sales Lead, Brand Partnerships
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in music brand partnerships and sales roles. Emphasise your personal network and any specific achievements that align with TMG's goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for live music and cultural experiences. Mention your understanding of Afrobeats and Amapiano culture, and how your skills can contribute to TMG's success.
Showcase Your Negotiation Skills: In your application, provide examples of successful negotiations you've led in the past. Highlight how these experiences have prepared you for the role of Senior Sales Lead at TMG.
Highlight Your Communication Skills: Since excellent written and verbal communication is crucial for this role, ensure your application is well-structured and free of errors. Use clear and concise language to convey your ideas effectively.
How to prepare for a job interview at TMG
✨Showcase Your Network
As a Senior Sales Lead, your personal network is crucial. Be prepared to discuss your connections with global brand partners and how you can leverage these relationships for TMG's benefit.
✨Demonstrate Industry Knowledge
Make sure to highlight your deep understanding of the Afrobeats and Amapiano culture. Discuss how this knowledge can help in identifying potential brand partnerships that align with TMG's goals.
✨Prepare for Negotiation Scenarios
Since negotiation is key in this role, think of examples where you've successfully negotiated partnership agreements. Be ready to discuss your approach and the outcomes of those negotiations.
✨Craft Engaging Sales Materials
Be prepared to talk about your experience in creating pitch decks and sales materials. Share examples of how you've tailored presentations to win new business and engage potential partners effectively.
