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- Tasks: Lead product strategy for BioPhorum's Phorums, driving growth and member engagement.
- Company: BioPhorum is a leading B2B membership organisation in the life sciences sector, fostering collaboration.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Join a dynamic team shaping the future of life sciences with impactful products and initiatives.
- Qualifications: Experience in product management, preferably in membership or life sciences; strong analytical skills required.
- Other info: This is a home-based role with occasional international travel for events.
The predicted salary is between 42000 - 84000 £ per year.
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Established in 2004, BioPhorum is a business-to-business membership organisation that has created an unparalleled environment for life science companies and executives, to collaborate and accelerate progress across the sector. The company uses a subscription model and has created 12 highly targeted “Phorums” (forums) with tailored content across multiple areas including Drug Substance, Drug Development, Fill Finish, Technology Strategy, Supply Chain Resilience, IT, Data and Digital, Advanced Therapy Medicinal Products, Quality, Regulatory, and Sustainability. BioPhorum’s expert facilitators currently lead more than ninety initiatives involving over 7,000 subject matter experts.
BioPhorum has built a diverse and extensive client base of over 150 organisations, including 18 of the 20 largest global (bio)pharmacos. Beyond pharma, BioPhorum has also built relationships with other types of life science organisations, including those that provide services across the outsourced value chain (e.g., CDMOs), and academia.
Over the last year, BioPhorum has established an exciting growth strategy, launched its first data product and completed an acquisition. Further growth opportunities are being planned in both the core Phorum business as well as adjacent markets. Against this backdrop, BioPhorum is looking to hire a Product Director: Phorums to partner with the Phorum leadership team to protect and grow existing Phorums, identifying future Phorum opportunities and bring new Phorum product offerings to market.
The Role
Overview
The Product Director: Phorums will report to the Group Phorum Director and partner with the Phorum leadership team. They will provide input to strategy and support the delivery of cross-Phorum initiatives such as membership policy and pricing, member satisfaction, and overseeing member collaboration tools. Additionally, they will be responsible for developing plans for existing Phorums to protect and grow them, as well as identifying future Phorum opportunities, ensuring viable markets exist with a critical mass of potential members to ensure commercial success. The Product Director will work collaboratively with the broader Commercial, Product, and Operations organisations to ensure alignment and smooth delivery of initiatives. They will also identify Phorum outputs for potential new product offerings, working closely with our content and data product teams to complete opportunity assessments and rapid prototyping to test their commercial viability.
Main Responsibilities
- Define and deliver a product strategy for the Phorum business that identifies how to protect and grow membership revenues and margins from established Phorums, new and emerging Phorums, and future Phorums — continually finding new ways and means of collaborating
- Provide strategic inputs to support the creation and update of the Phorum organisation strategy, ensuring the Group Phorum Director has the necessary market and product data and feedback (e.g., NPS), themes, and trends to define a clear and actionable strategy, both annually and longer term
- In collaboration with the Phorum leadership team, own the upkeep and maintenance of the BioPhorum membership and collaboration policies — ensuring these remain consistent with BioPhorum’s changing environment and drive consistent commercial outcomes
- Lead on Phorum pricing strategies, providing a clear and easily digestible pricing model that can be used by both the Phorum and Commercial organisations; lead on the annual pricing review process, inputting relevant and robust pricing data that lead to credible recommendations, supported by the organisation, while also developing the necessary support to enable pricing conversations with member organisations
- Map existing Phorums against the product lifecycle to be clear where each Phorum sits on this lifecycle. Define the product management actions required to protect and grow these Phorums, and especially for emerging Phorums, establish clear plans required to progress the maturity of these Phorums by following BioPhorum’s gated product management process
- Own the description of BioPhorum’s Phorum collaboration model and the top-level Phorum value proposition, working with the commercial team to ensure that this is represented strongly in our marketing activities
- Ensure BioPhorum has the commercial tools and collateral to describe the value proposition to the entire organisation (especially the Phorums). Develop and conduct the necessary training so that the proposition is understood, and members and potential members have a clear picture of how an investment in BioPhorum will deliver value to them
- Assess new Phorum opportunities, including potential market size, target members, pricing, and positioning. Ensure the market for the Phorum exists and can reach maturity in line with its business case by running early collaboration roundtables and developing relationships with key sponsors to develop a clear programme and value proposition based on user and buyer needs
- Manage the testing, creation, and establishment of new Phorums through the gated Phorum development process, ensuring delivery of the investment case and adherence to the Product organisation’s processes/standards. Build, own, and deliver the handover to the delivery team within a new Phorum, especially the incumbent Phorum Director
- Through the development of strong relationships with Senior Phorum Directors (SPDs) and Phorum Directors (PDs), build a scalable and repeatable approach/process to identify deliverables or outcomes within the Phorums that could be productised and monetised, including Proof of Concepts, senior-level roundtable events, regional collaboration models, and any other levers to grow the scope of BioPhorum’s collaboration products
- Define a scalable and credible opportunity assessment methodology that clearly determines the viability of Proof of Concepts (PoCs) emerging from the Phorums, ensuring time and resources are deployed with a high chance of traction
- Build and run the process for rapid prototyping for PoCs, ensuring strong member engagement, a clear pathway to early monetisation, and the ongoing commercial models are defined and agreed — making sure members fund PoCs and commercial risk is distributed across participating members
- Evaluate the competitive landscape to identify emerging competitive entrants, ensuring BioPhorum maintains a strong market position with clear benefits versus any competitors entering the market. Work with the External Partners Manager to ensure that partnership opportunities to minimise competitive threats are executed
- Identify partnership opportunities that can drive ongoing commercial growth, ensuring robust terms of engagement, clear accountabilities for all parties, and expected commercial outcomes
Knowledge, Skills & Abilities
- Strong and proven experience in product or category management, within a membership, services or ‘people’ business, can articulate the nuances specific to these markets including the strategic product requirements and how to deliver against these requirements operationally
- Highly commercial and numerate, able to build commercial models and conduct the required analyses to make informed data driven product decision especially regarding the viability of potential products / services
- Can operate in an agile format, build prototypes, iterate, and update based on market and member/customer feedback
- Experienced working within a private equity environment, ability to operate at pace, understand the importance of impact and driving outcomes for customers
- Practical experience within the Bio-manufacturing, Pharmaceutical or life-sciences industries can translate industry nuances or situations into practical outcomes for BioPhorum and the Phorum organisation
- Highly organised, able to develop strong go-to-market and project plans and execute against them
- Strong collaboration skills — able to bring together a collection of ideas and concepts, make the best recommendations based on those inputs and able to hold-the-course to ensure those recommendations are brough to life
- Can think strategically, while acting pragmatically isn’t afraid of rolling up sleeves to ‘get the job done’ to a very high standard; has a strong bias to action — enjoys the ‘thrill’ of delivery and driving impact across a business
- Very verbal and written strong communication skills, able to influence a variety of personalities and personas
- Excellent presentation skills, able to build and present compelling stories, take people ‘on a journey’
- Creative thinker or “corkscrew thinker” who can demonstrate strong problem solving skills, can ideate solutions to problems quickly, able to express these ideas in clear digestible terms, turning ideas and solution into reality
- Ambitious on behalf of their portfolio – pro-actively builds propositions, assesses new opportunities and acts at pace to make quick decisions
Location
This is a home-based role within the United Kingdom. While BioPhorum is a UK based business, ad hoc international travel will be required at various points in support of the organisation’s annual events cycle.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
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Job function
Product Management and Marketing
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Product Director: Phorums employer: BioPhorum
Contact Detail:
BioPhorum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Director: Phorums
✨Tip Number 1
Familiarise yourself with BioPhorum's existing Phorums and their specific focus areas. Understanding the nuances of each forum will help you articulate how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 2
Network with current or former employees of BioPhorum, especially those in product management roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on industry trends within the life sciences sector, particularly in biomanufacturing and pharmaceuticals. Being knowledgeable about recent developments will demonstrate your commitment and ability to drive strategic initiatives.
✨Tip Number 4
Prepare to discuss your experience with agile methodologies and rapid prototyping. Highlighting your ability to iterate based on feedback will resonate well with BioPhorum's focus on innovation and member collaboration.
We think you need these skills to ace Product Director: Phorums
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Product Director: Phorums position. Tailor your application to highlight how your experience aligns with the specific needs of BioPhorum.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in product management, particularly within membership or life sciences sectors. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your strategic thinking and collaboration skills, and provide examples of how you've successfully managed product strategies in the past.
Showcase Your Communication Skills: Given the importance of communication in this role, ensure that your application reflects your strong verbal and written skills. Use clear, concise language and structure your application logically to make it easy for the hiring team to follow.
How to prepare for a job interview at BioPhorum
✨Understand BioPhorum's Mission
Before your interview, make sure you have a solid grasp of BioPhorum's mission and the role of Phorums in the life sciences sector. Familiarise yourself with their existing Phorums and how they contribute to collaboration and innovation within the industry.
✨Showcase Your Strategic Thinking
As a Product Director, you'll need to demonstrate your ability to think strategically about product growth and member engagement. Prepare examples from your past experience where you've successfully developed and executed product strategies that led to measurable outcomes.
✨Prepare for Collaboration Questions
Collaboration is key in this role. Be ready to discuss how you've worked with cross-functional teams in the past. Highlight specific instances where your collaboration led to successful project outcomes, especially in a membership or service-oriented environment.
✨Demonstrate Your Commercial Acumen
Since the role involves pricing strategies and market assessments, be prepared to discuss your experience with commercial models. Bring insights on how you've evaluated market opportunities and made data-driven decisions that positively impacted revenue.
