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WPP Media

Social, Senior Associate Director

London Full-Time 57600 - 84000 £ / year (est.) No home office possible

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At a Glance

Tasks: Lead paid social strategies for Google B2B and manage a dynamic team.
Company: WPP Media is a leading global advertising and marketing services company.
Benefits: Enjoy competitive salary, professional development opportunities, and a vibrant work culture.
Why this job: Join a creative environment where your insights shape industry standards and client success.
Qualifications: Experience in digital media, project management, and strong leadership skills required.
Other info: This role is based in London and requires the right to work in the UK.

The predicted salary is between 57600 - 84000 £ per year.

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Job Purpose
The Paid Social, Senior Account Associate Director is the paid social lead for Google B2B and is responsible for delivering category-defining capabilities and services across paid social activity. Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the paid social channel specifically, and leading a team (including ultimate responsibility for quality of work within this team).

Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy
Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team
Oversee development and creation of paid social best practices in region coordinating with global NA / APAC team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team)
Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
Develop in-depth knowledge of all paid social platforms and related bid-management platforms, and other methods of buying paid social (e.g. including programmatically-bought via DSPs) operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
Manage and develop vendor relationships within paid social.
Identifying new platforms, partners & integrations, evaluating these (and existing platforms) over time and maintaining a POV here
Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a display expert
Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity
Ownership of channel specialism forecasting, brand study and optimisation methodologies
Ownership of channel specialism test ideation in partnership with Analytics
Motivational Leader, leading by example while encouraging and coaching juniors on the team
Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
Provide timely and actionable feedback to the team to aid in their development, improvement, and progress
Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction
Strong and effective communication across all levels; ability to establish and maintain effective relationships both internally and externally
Understand when & how to escalate issues to Senior Client Director and senior management
Provide awareness and recognition for jobs well done
Oversee and ensure the successful onboarding of new Essentials
Thoughtfully craft professional development plans for your reports and contribute to the development of training materials to this end

A Little Bit About You…

Proven experience at Activation Director level in a Digital Media or Advertising role (including some aspects of managing P&L)
Proven Project Management, Leadership and People Management Experience
Experience with planning and running large-scale paid social activity on Meta, Twitter, and LinkedIn, either directly or via third party platforms
Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
Experience of managing paid social vendor relationships
Regularly contributes to paid social best practices and campaign processes
End of quarter wrap up and review content for biddable campaigns.
Responsible for Biddable media planning and strategy
Experience with Google Analytics (plus certification) desirable
Experience with programmatically-bought paid social activity desirable
Some experience with paid search, programmatic display & reservation-based buying desirable

(Please note this is a UK based role and requires individuals to have the right to work in this location)
requisitionid:19671

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Other
Industries

Advertising Services, Marketing Services, and Technology, Information and Internet

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