Field Marketing Manager, EMEA
Field Marketing Manager, EMEA

Field Marketing Manager, EMEA

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead regional marketing strategies and execute events to drive customer engagement.
  • Company: Join Zip, a fast-growing startup revolutionising procurement for top global companies.
  • Benefits: Enjoy flexible PTO, health coverage, equity options, and a home office budget.
  • Why this job: Be part of a dynamic team shaping the future of business technology with innovative solutions.
  • Qualifications: 5+ years in event marketing, strong project management, and collaboration skills required.
  • Other info: We value diverse backgrounds and encourage all candidates to apply!

The predicted salary is between 43200 - 72000 £ per year.

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!

Your role

Zip is looking for a Field Marketing Manager to lead the GTM marketing strategy for our expanding EMEA market. In this role you will lead the development and execution of strategic marketing initiatives at the regional level to support overall marketing goals and objectives. This role requires a creative thinker with a strong understanding of regional marketing dynamics, ABM, third party event/tradeshow management and how to effectively manage a marketing budget. The ideal candidate will have a proven track record of driving results through field marketing programs and working with cross-functional teams.

You will

  • Strategy Development: Collaborate with marketing leadership to develop a regional marketing plan that is aligned with overall business goals and objectives.

  • Event Management: Plan, execute, and oversee a variety of events including trade shows, hosted events, sponsorships, webinars and community events to generate leads and foster relationships with customers and partners.

  • Drive Field Programs: Collaborate with sales to create and execute field events, closing dinners, direct mail, ABM, and custom experiences that help advance and close deals.

  • Collaborate Across Teams: Work closely with marketing, sales, and customer success to ensure event strategies align with business objectives and deliver measurable results.

  • Track and Optimize Results: Measure the impact of events on pipeline generation, maturation, and closed-won deals. Refine strategies and continuously improve ROI through data-driven insights.

  • Budget Management: Manage the regional marketing budget, optimizing spend to maximize ROI and achieve KPIs.

  • Global Collaboration: Partner with Corporate and Growth Marketing teams to stay aligned on strategy and priorities.

  • Lockstep with sales: Creating internal event and campaign overviews for sales enablement and visibility of campaigns, ROI of programs, and build GTM calendars together.

Qualifications

  • 5+ years of event marketing experience, preferably in B2B SaaS or enterprise environments at iconic brands.

  • Proven ability to manage flagship conferences, sales dinners, and third party sponsored tradeshows.

  • Experience developing and executing successful field marketing strategies and campaigns.

  • Exceptional project management skills, with the ability to juggle multiple priorities, deadlines, and stakeholders effectively.

  • Excellent collaboration and communication skills to align cross-functional teams and deliver impactful experiences.

  • Familiarity with marketing tools like Salesforce, Marketo, or event platforms such as Splash and Zoom webinar.

  • A results-driven mindset with demonstrated success tracking and optimizing event impact on pipeline and revenue.

  • Willingness to travel for events as needed (up to 40%).

Perks and Benefits

At Zip, we’re committed to providing our employees with everything they need to do their best work.

  • Start-up equity

  • Health, vision & dental coverage

  • Commuter benefit

  • Team building events & happy hours

  • Flexible PTO

  • Apple equipment plus home office budget

We\’re looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn\’t exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!

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Field Marketing Manager, EMEA employer: Zip

Zip is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to take ownership and drive innovation. With competitive benefits such as start-up equity, flexible PTO, and comprehensive health coverage, Zip prioritises employee well-being and growth. Located in the vibrant EMEA region, this role offers unique opportunities to collaborate with industry leaders and make a significant impact in a rapidly expanding market.
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Contact Detail:

Zip Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Field Marketing Manager, EMEA

✨Tip Number 1

Familiarise yourself with the latest trends in field marketing, especially within the B2B SaaS sector. Understanding the unique challenges and opportunities in this space will help you demonstrate your expertise during interviews.

✨Tip Number 2

Network with professionals who are currently working in field marketing roles, particularly in EMEA. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.

✨Tip Number 3

Showcase your experience with event management by discussing specific events you've successfully executed. Be prepared to share metrics that highlight your impact on lead generation and revenue growth.

✨Tip Number 4

Research Zip's current marketing strategies and recent events they've hosted. This knowledge will not only impress during your interview but also allow you to suggest tailored ideas that align with their goals.

We think you need these skills to ace Field Marketing Manager, EMEA

Event Marketing
B2B SaaS Experience
Field Marketing Strategy
Project Management
Cross-Functional Collaboration
Budget Management
Data Analysis
Lead Generation
Account-Based Marketing (ABM)
Trade Show Management
Communication Skills
Sales Enablement
Marketing Tools Proficiency (Salesforce, Marketo)
Results-Driven Mindset
Creativity

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in event marketing, particularly in B2B SaaS or enterprise environments. Use specific examples of successful campaigns you've managed to demonstrate your expertise.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your skills align with Zip's goals, particularly in developing regional marketing strategies and managing events.

Showcase Your Project Management Skills: Provide examples of how you've successfully managed multiple projects simultaneously. Highlight your ability to meet deadlines and collaborate with cross-functional teams to achieve marketing objectives.

Demonstrate Results-Driven Mindset: Include metrics and data that showcase your success in previous roles. For instance, mention how your marketing initiatives have positively impacted pipeline generation and revenue growth.

How to prepare for a job interview at Zip

✨Understand the Company and Its Market

Before your interview, take some time to research Zip and its position in the procurement platform market. Familiarise yourself with their competitors and the unique value they offer. This will help you articulate how your experience aligns with their goals.

✨Showcase Your Event Management Skills

Be prepared to discuss specific events you've managed in the past, particularly in B2B SaaS environments. Highlight your role in planning, executing, and measuring the success of these events, as this is crucial for the Field Marketing Manager position.

✨Demonstrate Cross-Functional Collaboration

Zip values collaboration across teams. Prepare examples of how you've worked with sales, marketing, and customer success teams to achieve common goals. Emphasise your communication skills and ability to align different stakeholders.

✨Prepare for Data-Driven Discussions

Since tracking and optimising results is a key part of the role, be ready to discuss how you've used data to measure the impact of your marketing initiatives. Bring examples of metrics you've tracked and how you've refined strategies based on those insights.

Field Marketing Manager, EMEA
Zip
Z
  • Field Marketing Manager, EMEA

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-07-25

  • Z

    Zip

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