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For Companies At a Glance
- Tasks: Lead customer strategy for B2B and B2C markets, enhancing the customer journey.
- Company: Join PRIMAL, a leading UK brand revolutionising gym spaces and strength equipment since 2016.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be part of an exciting growth phase, shaping a customer-first approach in a thriving industry.
- Qualifications: Proven experience in senior marketing roles, ideally within health, fitness, or lifestyle brands.
- Other info: This is a newly created role on the executive leadership team, perfect for ambitious leaders.
The predicted salary is between 72000 - 108000 £ per year.
Job Description
A Glasgow born brand, Steven Rinaldi ignited the spark of PRIMAL in 2016. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces. To achieve this vision would involve both crafting premium strength and functional fitness equipment and designing worldclass gym spaces across the UK and beyond. Since then, PRIMAL has gone from strength to strength. Having received investment from Flywheel Partners in 2021 we were able to expand into larger warehousing, elevating our show sites, growing the team, and investing in their digital presence. Today, PRIMAL proudly stands as the leading commercial strength brand in the UK and they have made their mark internationally, reaching over 25 countries, including the UAE, South Africa, and Europe. It is their unwavering focus on designing state-of-the-art, biomechanically superior equipment that sets them apart. They create cutting-edge, bespoke products that continuously evolve, fuelling their three distinct series: Personal, Pro, and Performance.
Their ambition is to grow. To keep getting stronger. Progress over perfection.
It’s an exciting time to join Primal and this newly created Chief Marketing Officer role will help elevate the brand and continue the growth trajectory.
About the role
In this role, you will fully own the customer strategy across both B2B and B2C markets. This newly created position will sit on the executive leadership team and be responsible for championing a customer-first approach across every stage of the customer lifecycle — from awareness and acquisition to loyalty and advocacy. You will own the brand, marketing, website, customer experience, and insights functions, ensuring a seamless, compelling and commercially impactful customer journey. You will bring together brand building, performance marketing, digital engagement, and customer retention under a single, cohesive strategy to accelerate growth, deepen loyalty, and elevate our brand across all key and developing markets.
Candidate requirements
The successful candidate will have proven experience in a senior marketing or customer leadership role (CCO, CMO, or similar), ideally in a digitally enabled consumer, health & fitness, or lifestyle brand. They will be experienced in working with both digital and sales teams in collaboration to optimise sales ideally across multiple geographies. A strategic thinker with strong commercial acumen they will have the ability to translate insight into business growth. And finally, authentic, collaborative leadership style with a passion for creating high-performing and purpose-led teams.
Please complete the form below to download the candidate brochure.
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Apply Now
To apply, please send your CV to Jaclyn Needham, Director at FWB to applications@fwbltd.com or for an initial confidential discussion, please contact heron 0131 539 7087.
Contact the team at FWB to discuss your individual or company requirements, or to discover more about our specialist services.
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Chief Marketing Officer employer: UK Agri-Tech Centre
Contact Detail:
UK Agri-Tech Centre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Research PRIMAL's brand values and recent marketing campaigns. Understanding their unique selling points and how they position themselves in the market will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the health and fitness industry, especially those who have experience in senior marketing roles. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your strategic vision for customer engagement and retention. Think about innovative ideas that could elevate PRIMAL's brand presence and customer loyalty, as this role heavily focuses on these aspects.
✨Tip Number 4
Familiarise yourself with the latest trends in digital marketing and customer experience, particularly in the fitness sector. Being able to speak knowledgeably about current trends will demonstrate your expertise and passion for the role.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing or customer leadership roles. Emphasise your achievements in B2B and B2C markets, particularly in the health and fitness sector.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and commercial acumen. Discuss how your leadership style aligns with PRIMAL's vision of creating high-performing teams and driving customer loyalty.
Showcase Digital Experience: Since the role involves digital engagement, include specific examples of how you've successfully integrated digital strategies with sales teams to optimise growth across multiple geographies.
Highlight Customer-Centric Achievements: Provide examples of how you've championed a customer-first approach in previous roles. Detail any initiatives you've led that improved customer experience and retention, as this is crucial for the position.
How to prepare for a job interview at UK Agri-Tech Centre
✨Understand the Brand
Before your interview, take the time to research PRIMAL thoroughly. Understand their products, values, and market position. This knowledge will help you articulate how your experience aligns with their mission and how you can contribute to their growth.
✨Showcase Your Strategic Thinking
As a Chief Marketing Officer, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and implemented, focusing on how they led to measurable business growth.
✨Emphasise Collaboration
Highlight your experience working with cross-functional teams, especially in digital and sales. Discuss how you've successfully collaborated to optimise customer journeys and drive sales across different markets.
✨Prepare for Leadership Questions
Expect questions about your leadership style and how you build high-performing teams. Be ready to share specific examples of how you've fostered collaboration and purpose within your teams to achieve marketing goals.
