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For Companies At a Glance
- Tasks: Lead global marketing campaigns from strategy to execution, driving brand awareness and client retention.
- Company: Join Azets, a dynamic international business services company with over 9,000 employees across Europe.
- Benefits: Enjoy a full-time role with opportunities for creativity, collaboration, and career growth.
- Why this job: Be part of an ambitious team aiming to scale to £1.3 billion by 2027 and innovate in marketing.
- Qualifications: Seeking strategic thinkers with strong leadership, project management skills, and marketing knowledge.
- Other info: This is a chance to make a real impact in a fast-growing company.
The predicted salary is between 43200 - 72000 £ per year.
Group Head of Integrated Marketing Campaigns
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About Us
Azets was formed in 2016, as a result of bringing leading-edge UK and Nordic business services companies together. For decades, we have provided business-critical support to thousands of clients throughout the UK and the Nordic region. Today, we are an international accounting, tax, advisory and business services company that delivers sustained outcomes for our clients. We are on a mission to help organisations of all shapes and sizes move forward with confidence.
Azets Group has over 9,000 people and supports some 100,000 clients across its network of 190+ offices in the UK, Ireland, Denmark, Finland, Norway, Sweden, Estonia and Romania. Its clients include enterprises, SMEs, large scale businesses, public sector organisations, and private clients, across multiple sectors. It generates revenues of approximately £740 million and has acquired more than 100 local providers since inception.
Azets’ client experience is based on delivering a highly personalised service, through its local office network and proprietary digital workplace technology Azets Cozone, a unique cloud-based portal. Azets Cozone offers SMEs a market-leading digital solution, with instant access to information about their business that simplifies workflows, increases operational productivity, and supports a more productive client relationship.
Azets is backed by two leading private equity investors: PAI, with its deep sector expertise in Business Services, and Hg, with its longstanding heritage in software and services investing. Both investors have a strong track record of partnering with management teams to rapidly scale businesses and create global industry leaders.
Azets has ambitious plans to become a £1.3 billion business by 2027 and move into at least one new European market within the next 12 – 18 months.
The role
The Global Head of Integrated Campaigns will lead the strategy and development of multi-channel global marketing campaigns that span the customer lifecycle from building brand awareness to capturing demand through to retention and expansion.
The Group Head of Integrated Campaigns will collaborate closely with our growth and marketing teams across business units, developing engaging, creative and compelling content that supports outbound and inbound
marketing. The role will establish and lead a global integrated campaign team responsible for developing campaigns and collateral that support new client acquisition and expansion campaigns.
Key accountabilities
Strategy Planning & Execution of Integrated Campaigns
Design and deliver multi-channel campaigns aligned with business priorities and regional growth targets. Leverage data to shape compelling campaigns that support the full buyer journey.
Cross-Functional Collaboration
Partner with stakeholders across the business and external agencies to identify and execute campaign opportunities. Develop scalable playbooks or “campaigns in a box” that support local market adaptation within a single strategy.
Campaign Management &; Optimisation
Oversee the full campaign lifecycle from planning to execution and performance tracking, using data to optimise outcomes and support regional teams.
Stakeholder Alignment
Ensure clear communication and strategic alignment across global and regional teams. Provide regular updates to senior stakeholders and collaborate closely with growth leadership on key campaign initiatives.
Budget Management & ROI
Manage campaign budgets efficiently, ensuring delivery against KPIs and strong return on investment. Work with internal teams and agencies to drive cost-effective outcomes.
Leadership & Team Management
Lead and develop a high-performing campaign team. Promote a culture of creativity, accountability, and continuous learning.
Brand Messaging
Ensure a consistent tone of voice and visual identity across all campaign materials and touchpoints.
Innovation & Continuous Improvement
Stay ahead of trends and technologies, embedding best practices and driving innovation across campaigns.
Skills & Experience
- Strategic Thinking & Analytical Skills: Ability to develop and implement effective marketing strategies, analyse data, and make data-driven decisions.
- Cross-Functional Collaboration: Proven ability to work effectively with cross-functional teams and external partners.
- Leadership & Communication: Strong leadership and communication skills, with the ability to inspire and motivate teams.
- Project Management: Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Marketing Knowledge: Deep understanding of marketing principles, channels, and tactics.
- Analytical Mindset: Ability to analyse campaign data, identify trends, and provide actionable insights.
- Creative & Innovative Thinking: Ability to develop innovative and engaging marketing campaigns.
- Budget Management: Proven ability to manage and track budgets effectively.
- Familiarity with Marketing Tools: Experience with marketing automation tools, CRM systems, and analytics platforms.
- Hands-on, self-starter: Ability to work independently and demonstrate personal impact whilst building the right team structure.
Apply now
If you\’re excited about driving global campaigns that make a real impact we\’d love to hear from you.
Apply now and be part of something ambitious.
Seniority level
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Seniority level
Executive
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Accounting
Referrals increase your chances of interviewing at Azets by 2x
Chester, England, United Kingdom 16 hours ago
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Group Head of Integrated Marketing Campaigns employer: Azets Group
Contact Detail:
Azets Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Head of Integrated Marketing Campaigns
✨Tip Number 1
Familiarise yourself with Azets' brand and values. Understanding their mission to support clients across various sectors will help you tailor your conversations and demonstrate how your experience aligns with their goals.
✨Tip Number 2
Network with current or former employees of Azets on platforms like LinkedIn. Engaging in conversations can provide you with insider knowledge about the company culture and expectations for the Group Head of Integrated Marketing Campaigns role.
✨Tip Number 3
Stay updated on the latest trends in integrated marketing campaigns, especially those relevant to the accounting and business services sector. Being able to discuss recent innovations or successful case studies during interviews can set you apart.
✨Tip Number 4
Prepare to showcase your leadership skills by thinking of examples where you've successfully led cross-functional teams or managed complex campaigns. Highlighting these experiences will demonstrate your capability to thrive in a senior role at Azets.
We think you need these skills to ace Group Head of Integrated Marketing Campaigns
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing campaigns. Focus on your strategic thinking, project management skills, and any leadership roles you've held that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background in multi-channel marketing aligns with Azets' goals and how you can contribute to their mission of growth and client satisfaction.
Showcase Data-Driven Achievements: When detailing your past experiences, include specific examples of how you've used data to shape marketing strategies and improve campaign outcomes. Quantify your achievements where possible to demonstrate your impact.
Highlight Cross-Functional Collaboration: Emphasise your ability to work with diverse teams and external partners. Provide examples of successful collaborations that led to effective campaign execution, showcasing your communication and leadership skills.
How to prepare for a job interview at Azets Group
✨Understand the Company and Its Goals
Before the interview, take some time to research Azets and its mission. Familiarise yourself with their services, client base, and recent developments. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Strategic Thinking
As a Group Head of Integrated Marketing Campaigns, you'll need to exhibit strong strategic thinking skills. Prepare examples of past campaigns you've led, focusing on how you used data to shape strategies and achieve results. Be ready to discuss how you would approach campaign planning for Azets.
✨Highlight Cross-Functional Collaboration Experience
This role requires collaboration across various teams. Share specific instances where you've successfully worked with different departments or external partners to execute marketing campaigns. Emphasise your ability to communicate effectively and align stakeholders towards common goals.
✨Demonstrate Leadership and Team Management Skills
Leadership is key for this position. Prepare to discuss your leadership style and how you've developed high-performing teams in the past. Highlight any initiatives you've implemented to foster creativity and accountability within your team.
