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- Tasks: Lead innovative product marketing strategies for B2B growth and create compelling propositions.
- Company: Join Zopa, a pioneering bank transforming finance with a customer-first approach since 2005.
- Benefits: Enjoy flexible working, including remote options and a vibrant office environment in Canary Wharf.
- Why this job: Be part of a dynamic team making a real impact in the finance sector with exciting challenges.
- Qualifications: Bring extensive B2B product marketing experience and a strategic mindset to drive growth.
- Other info: Work in a diverse, inclusive culture with opportunities for personal and professional development.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings atZopa.com !
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.Want to see us in action? Follow us on Instagram @zopalife
This is an exciting new role in a growing Product Marketing function with the ambition to take our B2B-facing propositions to the next level of scale and help us become a top 2 player in the category. Initially working across three key products – retail finance, car finance and partnerships – this individual will be tasked to develop and communicate compelling Zopa Bank propositions to our core market targeting Corporate and Enterprise audiences.
Ultimately we want to bring what makes Zopa Bank different – a high level of ease and exceptional value – to these sectors to drive better commercial growth for our partners. This means thinking B2B2C, starting with the end user and working backwards to help our clients and partners build genuinely impactful products. This person will partner closely with our Product and Sales/Commercial teams to deliver strong go-to-market plans and innovative B2B activations to help our products stand out and cut through. Our B2B clients span established retailers, large-scale car dealerships, sector brokers or bigger businesses looking to extend into financial services
Key responsibilities
- Develop and execute an innovative approach to product marketing in line with our B2B strategic objectives and growth targets
- Bring a value proposition approach to every stage of the product lifecycle, so that marketing is embedded into the product development process
- Synthesise customer research and competitor analysis with a view to how to bring Zopa’s B2B product value to the market in the most effective way
- Co-create and present compelling features with Product Management and Product Design with consideration to their marketability
- Elevate the value propositions for each headline and/or new products with the relevant proof points, well-crafted key messaging and associated collateral for Sales/Commercial teams to utilise in pitch decks effectively
- Develop the go-to-market approach and integrate launch plans – including product naming – for any significant releases or key feature innovations
- Create and manage content marketing outputs (e.g. white papers, case studies, webinars, blogs) to help engage decision makers and nurture leads
- Manage our key owned channels and touchpoints (e.g.Zopa.com , landing pages) to improve organic traffic and leads, and leverage email marketing to develop deeper engagement with our target audience
- Improve our profile with the relevant tradeshows and event presence, as well as partner with our PR team to leverage the right B2B press and social opportunities (e.g. LinkedIn).
- Manage key activations and coordinate campaigns on a quarterly cycle, partner with the relevant Growth, Marketing and PR specialists to leverage our wider capabilities and channels holistically.
About you, ideally your track record and experience will look something like:
- You have extensive experience working in B2B product marketing and/or a highly related marketing specialism
- You ‘speak B2C too’ – AKA are comfortable switching codes between what consumers and end users need vs the commercial goals of a B2B customer
- You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow
- Some fintech experience is preferable but not essential
- You will have a nice mixture of strategic skillsets (e.g. proposition development) but are also adept in B2B operational marketing tactics (e.g. campaign management and activations)
Your attitude and skills might look like:
- You have an end-to-end perspective on marketing and product. You can naturally engage with different functional specialists and subject matter experts quickly
- You will be highly entrepreneurial by nature with a bias for action. You enjoy getting stuck into new problems every day and have energy to deliver positive outcomes and key results for the business
- You are a great communicator and actively represent your discipline in the way you tell simple but compelling stories about the product and Zopa experience
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We\\'re on the move!
Towards the end of 2025 Zopa will be relocating to a brand-new headquarters at 20 Water Street in Canary Wharf. The 44,000 square foot workspace will foster collaboration and inspire creativity for our 900 employees amidst our 2025 growth blitz.
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
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Senior Product Marketing Manager B2B2C employer: Creativefuego
Contact Detail:
Creativefuego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager B2B2C
✨Tip Number 1
Familiarise yourself with Zopa's unique value propositions and how they differ from traditional finance. Understanding their approach to customer-centric banking will help you articulate how your experience aligns with their mission during discussions.
✨Tip Number 2
Network with current or former employees of Zopa, especially those in product marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in B2B and B2C marketing within the fintech sector. Being able to discuss recent developments or case studies will demonstrate your passion and knowledge during conversations with the hiring team.
✨Tip Number 4
Prepare to showcase your strategic thinking by developing a mock go-to-market plan for a hypothetical Zopa product. This exercise will not only highlight your skills but also show your proactive approach to problem-solving and innovation.
We think you need these skills to ace Senior Product Marketing Manager B2B2C
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B product marketing. Focus on achievements that demonstrate your ability to develop and execute marketing strategies, especially in the fintech sector.
Craft a Compelling Cover Letter: In your cover letter, express your passion for redefining finance and how your skills align with Zopa's mission. Mention specific examples of how you've successfully managed product marketing campaigns and collaborated with cross-functional teams.
Showcase Your Analytical Skills: Include examples in your application that demonstrate your ability to analyse customer research and competitor activity. Highlight any tools or methodologies you’ve used to derive insights that have informed your marketing strategies.
Emphasise Communication Skills: Since the role requires excellent communication skills, provide examples of how you've crafted compelling stories about products. Mention any content marketing assets you've created, such as white papers or case studies, that showcase your ability to engage diverse audiences.
How to prepare for a job interview at Creativefuego
✨Understand the B2B2C Model
Make sure you grasp the nuances of the B2B2C model, as this role focuses on targeting both businesses and end consumers. Be prepared to discuss how you would approach marketing strategies that cater to both audiences.
✨Showcase Your Strategic Thinking
Zopa is looking for someone who can develop innovative product marketing strategies. Come equipped with examples from your past experiences where you've successfully executed go-to-market plans or campaigns that drove growth.
✨Highlight Collaboration Skills
This role requires close collaboration with Product and Sales teams. Be ready to share instances where you've worked cross-functionally to achieve a common goal, and how you navigated any challenges that arose.
✨Prepare for Questions on Market Analysis
Since analysing customer research and competitors is key, prepare to discuss how you would gather insights and apply them to enhance Zopa's B2B product value. Think about specific tools or methodologies you've used in the past.
