Qualitative Research Manager/Associate Director (London)
Qualitative Research Manager/Associate Director (London)

Qualitative Research Manager/Associate Director (London)

London Full-Time 42000 - 84000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and manage qualitative research projects, from proposal to debrief.
  • Company: Join a vibrant independent agency in London, known for delivering quality insights.
  • Benefits: Enjoy hybrid work options, mentorship opportunities, and a supportive team culture.
  • Why this job: Be part of a dynamic team where your insights drive real business impact.
  • Qualifications: Proven experience in leading research projects and excellent moderation skills required.
  • Other info: This role offers a chance to grow your career in a collaborative environment.

The predicted salary is between 42000 - 84000 Β£ per year.

Qualitative Research Manager/Associate Director

Qualitative Research Manager/Associate Director

This range is provided by Spalding Goobey. Your actual pay will be based on your skills and experience β€” talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Spalding Goobey

Research Manager/Associate Director – Qualitative Research

London (Hybrid)

Great opportunity for a Research Manager or Associate Director who loves being hands on to join an agency that delivers quality insights to market leading companies.

This is the perfect role if you have:

  • Proven ability to lead research projects independently.
  • Excellent moderation skills across a range of audiences.
  • Comfortable with a mix of traditional and digital qual methods.
  • Strategic thinker – able to link insight to brand and business impact.
  • Confident storyteller with strong written and visual output skills.
  • Commercially savvy – can scope, price, and pitch projects effectively.
  • A natural relationship builder who enjoys client engagement.

As an RM/AD your key responsibilities will include:

Research Leadership

  • Lead and manage qualitative projects from proposal to debrief.
  • Design & moderate innovative and tailored research approaches across a variety of methodologies (e.g., groups, depths, online communities, ethnography, co-creation).
  • Conduct in-depth analysis and create compelling, story-led outputs that influence client decision-making.
  • Ensure projects are delivered on time, on budget, and to the highest quality.

Client Management

  • Build and nurture strong, strategic relationships
  • Act as a trusted consultant, offering strategic insight and guidance throughout the research process.
  • Spot opportunities to add value, grow accounts, and deepen partnerships.

Team Development

  • Mentor and support juniors, helping them to grow their thinking and practical skills.
  • Provide clear, constructive feedback and contribute to a collaborative and inclusive culture.

Business Development

  • Write persuasive proposals and contribute to pitch meetings.
  • Identify and develop opportunities with existing and new clients.
  • Contribute to marketing initiatives and thought leadership.

Lovely independent agency in the heart of London where you will be valued, thrive and have an amazing opportunity to grow and develop the team and yourself!

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Research

  • Industries

    Market Research

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Qualitative Research Manager/Associate Director (London) employer: Spalding Goobey

Join a vibrant independent agency in the heart of London, where your contributions are truly valued and you have the opportunity to thrive both personally and professionally. With a strong focus on mentorship and team development, this role offers a collaborative work culture that encourages innovative thinking and strategic insight, making it an ideal environment for those looking to make a meaningful impact in qualitative research.
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Contact Detail:

Spalding Goobey Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Qualitative Research Manager/Associate Director (London)

✨Tip Number 1

Network with professionals in the qualitative research field. Attend industry events, webinars, or local meetups to connect with potential colleagues and clients. Building relationships can lead to valuable insights and opportunities.

✨Tip Number 2

Showcase your moderation skills by participating in online forums or discussion groups. This will not only enhance your abilities but also demonstrate your expertise to potential employers when they see your active engagement.

✨Tip Number 3

Familiarise yourself with the latest qualitative research methodologies and tools. Being well-versed in both traditional and digital methods will make you a more attractive candidate for the role.

✨Tip Number 4

Prepare to discuss your past projects in detail during interviews. Be ready to explain how your insights have influenced client decisions and contributed to business growth, showcasing your strategic thinking and storytelling skills.

We think you need these skills to ace Qualitative Research Manager/Associate Director (London)

Qualitative Research Methodologies
Project Management
Moderation Skills
Strategic Thinking
Storytelling
Client Engagement
Analytical Skills
Proposal Writing
Team Leadership
Relationship Building
Commercial Acumen
Digital Research Techniques
Ethnographic Research
Co-Creation Techniques
Feedback and Mentoring

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights your experience in leading qualitative research projects. Emphasise your moderation skills and any specific methodologies you are comfortable with, such as ethnography or online communities.

Craft a Compelling Cover Letter: In your cover letter, showcase your strategic thinking and storytelling abilities. Provide examples of how your insights have influenced client decisions and mention your experience in building strong client relationships.

Showcase Your Skills: When detailing your skills, focus on your ability to scope, price, and pitch projects effectively. Mention any experience mentoring juniors and contributing to team development, as this aligns with the role's responsibilities.

Prepare for the Interview: Be ready to discuss your past projects in detail, particularly how you managed them from proposal to debrief. Prepare to share examples of how you've added value to clients and contributed to business development initiatives.

How to prepare for a job interview at Spalding Goobey

✨Showcase Your Project Leadership

Be prepared to discuss specific examples of research projects you've led. Highlight your ability to manage the entire process from proposal to debrief, and how you ensured quality and timeliness.

✨Demonstrate Your Moderation Skills

Practice moderating a mock focus group or discussion. Be ready to explain your approach to engaging different audiences and how you adapt your style to suit various methodologies.

✨Link Insights to Business Impact

Think about how your research has influenced business decisions in the past. Prepare to articulate how you connect qualitative insights to brand strategy and commercial outcomes.

✨Prepare for Client Engagement Scenarios

Anticipate questions about building client relationships. Have examples ready that demonstrate your ability to act as a trusted consultant and how you've added value to previous accounts.

Qualitative Research Manager/Associate Director (London)
Spalding Goobey
S
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