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- Tasks: Collaborate with teams to gather requirements and optimise Salesforce solutions.
- Company: Join a dynamic company focused on innovative marketing and sales automation.
- Benefits: Enjoy flexible work options, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a team that drives impactful marketing strategies and enhances user experiences.
- Qualifications: 5+ years experience with Salesforce platforms and strong problem-solving skills required.
- Other info: This role offers a chance to work with cutting-edge technology in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
The provided job description contains detailed responsibilities and qualifications for a Salesforce Marketing and Sales Automation Specialist. However, it is somewhat repetitive and could benefit from better organization and clarity. To improve readability and engagement, I will condense duplicate points, organize sections more clearly, and ensure consistent formatting using only the allowed HTML tags.
Here is the refined version:
Responsibilities:
- Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements.
- Serve as the primary resource for tools within the GTM tech stack, supporting the conception to implementation of business system changes.
- Review, analyze, and evaluate user needs to customize solutions supporting business strategies, including creating custom fields, workflows, and automations. Translate requirements into detailed technical specifications.
- Design and optimize contact lifecycle and lead management processes, including lead scoring and routing within GTM tools.
- Analyze and enhance existing Marketing-to-Lead-to-Opportunity workflows for efficiency and user experience.
- Translate business needs into scalable Salesforce solutions aligned with industry best practices.
- Lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes for seamless data flow.
- Partner with marketing teams to design, execute, and optimize campaigns using A/B testing and multivariate analysis.
- Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing, including implementing AI-driven lead scoring models.
- Collaborate on marketing automation tool integrations (e.g., Marketing Cloud, Pardot, HubSpot, Marketo).
- Work with marketing, sales, and product teams to align business objectives and translate goals into actionable data insights.
- Build dashboards to track campaign ROI, lead conversion rates, sales pipeline health, and Quote-to-Cash (QTC) efficiency.
- Manage end-to-end Salesforce configuration, customization, and integration projects.
Qualifications:
- Previous experience on the Salesforce platform, with a minimum of 5+ years in Sales Cloud, Marketing Cloud, or Marketing Automation tools.
- Deep knowledge of Marketing and Sales Processes, including Campaign Management, Lead Management, Opportunity Management, and Quote & Forecasting.
- Hands-on experience with Salesforce configuration, Flows, validation rules, and Einstein Analytics.
- Strong understanding of Einstein, Prompt Builder, and Agentforce.
- Excellent problem-solving skills, with a proven ability to achieve challenging goals.
- Strong communication skills—verbal, written, and listening.
- Data-driven decision-making approach.
- Experience with Salesforce managed packages.
This job posting appears current and active; no expiration indicators are present.
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Business Analyst (GTM) employer: Dabster
Contact Detail:
Dabster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Analyst (GTM)
✨Tip Number 1
Familiarise yourself with the Salesforce platform, especially Sales Cloud and Marketing Cloud. Understanding the specific tools and features mentioned in the job description will help you speak confidently about your experience during interviews.
✨Tip Number 2
Network with current or former employees at StudySmarter or similar companies. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved marketing and sales processes in previous roles. Highlighting your problem-solving skills and data-driven decision-making will resonate well with the hiring team.
✨Tip Number 4
Stay updated on the latest trends in marketing automation and Salesforce features. Being knowledgeable about industry best practices will demonstrate your commitment to continuous learning and your ability to bring innovative solutions to the role.
We think you need these skills to ace Business Analyst (GTM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience specifically related to Salesforce and business analysis. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the responsibilities outlined. Mention specific projects or experiences that relate to the GTM tech stack and marketing automation.
Showcase Problem-Solving Skills: In your application, provide examples of how you've successfully solved complex problems in previous roles. This could include specific challenges you faced and the solutions you implemented, particularly in relation to Salesforce.
Highlight Collaboration Experience: Since the role involves working with various teams, emphasise your experience in cross-functional collaboration. Mention any specific instances where you partnered with marketing, sales, or IT teams to achieve business objectives.
How to prepare for a job interview at Dabster
✨Know Your Salesforce Inside Out
Make sure you have a solid understanding of the Salesforce platform, especially Sales Cloud and Marketing Cloud. Be prepared to discuss your hands-on experience with configuration, Flows, and any relevant tools like Einstein Analytics.
✨Demonstrate Your Problem-Solving Skills
Prepare examples of how you've tackled challenging goals in previous roles. Highlight specific instances where your problem-solving abilities led to successful outcomes, particularly in relation to marketing and sales processes.
✨Showcase Your Collaboration Experience
Since the role involves working closely with various teams, be ready to share experiences where you've collaborated effectively with marketing, sales, or IT teams. Emphasise your ability to gather requirements and translate them into actionable insights.
✨Be Data-Driven
Discuss your approach to data-driven decision-making. Prepare to talk about how you've used data to optimise campaigns, track ROI, and improve lead management processes. This will demonstrate your alignment with the company's focus on analytics.
