Business Analyst (GTM)
Business Analyst (GTM)

Business Analyst (GTM)

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Collaborate with teams to gather requirements and optimise Salesforce solutions.
  • Company: Join a dynamic company focused on innovative marketing and sales automation.
  • Benefits: Enjoy flexible work options, competitive pay, and opportunities for professional growth.
  • Why this job: Be part of a team that drives impactful marketing strategies and enhances user experiences.
  • Qualifications: 5+ years experience with Salesforce platforms and strong problem-solving skills required.
  • Other info: This role offers a chance to work with cutting-edge technology in a collaborative environment.

The predicted salary is between 36000 - 60000 £ per year.

Responsibilities:

  • Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements.
  • Acts as primary resource for tools within the GTM tech stack, working collaboratively across multiple functional areas from conception to implementation of business system changes.
  • Reviews, analyzes, and evaluates user needs to customize and create solutions that support overall business strategies, including creating custom fields, workflows, and automations. Identifies business requirements and translates into detailed technical system requirements.
  • Designs and optimizes contact lifecycle stage management processes and lead management processes, including lead scoring, and routing, within all associated GTM stack tools.
  • Analyze and optimize existing Marketing-to-Lead-to-Opportunity workflows to enhance efficiency and user experience.
  • Translate business needs into scalable Salesforce solutions aligned with industry best practices.
  • Lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes, ensuring seamless data flow and alignment.
  • Partner with the marketing team to design, execute, and optimize campaigns.
  • Use A/B testing and multivariate analysis to improve campaign performance.
  • Recommend changes to targeting, creative, and channel strategies based on data.
  • Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing.
  • Implement AI-driven lead scoring models to prioritize high-value prospects.
  • Collaborate on marketing automation tool integrations (, Marketing Cloud, Pardot, HubSpot, Marketo).
  • Work closely with marketing, sales, and product teams to align business objectives.
  • Translate business goals into actionable data requirements and insights.
  • Build insightful dashboards to track marketing campaign ROI, lead conversion rates, sales pipeline health, and QTC efficiency.
  • Design and develop comprehensive Salesforce solutions that address complex business challenges
  • Manage end-to-end Salesforce configuration, customization, and integration projects
  • Qualifications:

  • Previous experience on the Salesforce platform
  • Minimum + years of experience in Sales Cloud, Marketing Cloud, or Marketing Automation tools.
  • Deep knowledge and experience in implementing Marketing Processes, Sales Processes, and Pipeline management such as Campaign Management, Lead management, account management, opportunity management, Territory Management, Quote & Forecasting, etc..
  • Strong understanding and hands-on experience with Salesforce configuration, Flows, validation rules, etc..
  • Strong Knowledge of Einstein, Prompt Builder, and Agentforce
  • Good understanding of Einstein Analytics
  • Excellent problem-solving skills. Proven ability to achieve challenging goals and objectives
  • Strong communication skills – verbal, written, and listening
  • Fair, objective, and data-driven in decision making
  • Experience with Salesforce managed packages
  • Business Analyst (GTM) employer: Dabster

    As a Business Analyst (GTM) at our company, you will thrive in a dynamic and collaborative environment that values innovation and professional growth. We offer competitive benefits, a supportive work culture that encourages teamwork and creativity, and ample opportunities for career advancement within the vibrant tech landscape of our location. Join us to make a meaningful impact while working with cutting-edge tools and technologies in a role that is both challenging and rewarding.
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    Contact Detail:

    Dabster Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Business Analyst (GTM)

    ✨Tip Number 1

    Familiarise yourself with the Salesforce platform, especially Sales Cloud and Marketing Cloud. Understanding the specific tools and features mentioned in the job description will help you speak confidently about your experience during interviews.

    ✨Tip Number 2

    Network with current or former employees at StudySmarter or similar companies. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.

    ✨Tip Number 3

    Prepare to discuss specific examples of how you've improved marketing and sales processes in previous roles. Highlighting your problem-solving skills and data-driven decision-making will resonate well with the hiring team.

    ✨Tip Number 4

    Stay updated on the latest trends in marketing automation and Salesforce features. Being knowledgeable about industry best practices will demonstrate your commitment to continuous learning and your ability to bring innovative solutions to the role.

    We think you need these skills to ace Business Analyst (GTM)

    Salesforce Configuration
    Sales Cloud Expertise
    Marketing Cloud Expertise
    Marketing Automation Tools
    Business Requirements Gathering
    Technical Specification Translation
    Lead Management Processes
    Campaign Management
    Data Analysis
    Custom Field Creation
    Workflow Automation
    A/B Testing
    Multivariate Analysis
    Integration of Marketing Tools
    Dashboard Creation
    Einstein Analytics
    Problem-Solving Skills
    Strong Communication Skills
    Data-Driven Decision Making
    Project Management

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience specifically related to Salesforce and business analysis. Use keywords from the job description to demonstrate that you meet the qualifications.

    Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the responsibilities outlined. Mention specific projects or experiences that relate to the GTM tech stack and marketing automation.

    Showcase Problem-Solving Skills: In your application, provide examples of how you've successfully solved complex problems in previous roles. This could include specific challenges you faced and the solutions you implemented, particularly in relation to Salesforce.

    Highlight Collaboration Experience: Since the role involves working with various teams, emphasise your experience in cross-functional collaboration. Mention any specific instances where you partnered with marketing, sales, or IT teams to achieve business objectives.

    How to prepare for a job interview at Dabster

    ✨Know Your Salesforce Inside Out

    Make sure you have a solid understanding of the Salesforce platform, especially Sales Cloud and Marketing Cloud. Be prepared to discuss your hands-on experience with configuration, Flows, and any relevant tools like Einstein Analytics.

    ✨Demonstrate Your Problem-Solving Skills

    Prepare examples of how you've tackled challenging goals in previous roles. Highlight specific instances where your problem-solving abilities led to successful outcomes, particularly in relation to marketing and sales processes.

    ✨Showcase Your Collaboration Experience

    Since the role involves working closely with various teams, be ready to share experiences where you've collaborated effectively with marketing, sales, or IT teams. Emphasise your ability to gather requirements and translate them into actionable insights.

    ✨Be Data-Driven

    Discuss your approach to data-driven decision-making. Prepare to talk about how you've used data to optimise campaigns, track ROI, and improve lead management processes. This will demonstrate your alignment with the company's focus on analytics.

    Business Analyst (GTM)
    Dabster
    Location: London
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    • Business Analyst (GTM)

      London
      Full-Time
      36000 - 60000 £ / year (est.)
    • D

      Dabster

      50-100
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