Principal Account Executive - New Product Specialist

The New Products Team is at the forefront of Miro’s multi-product strategy, responsible for testing positioning, solutioning, pricing and packaging; serving as a critical input to the feedback loop; and acting as the tip of the spear for field enablement. This is a new, high-impact function within GTM that will play a vital role in expanding Miro’s footprint.

About the Role

As a New Product Specialist, you’ll lead the go-to-market execution for one of Miro’s newest offerings. Operating as a commercial overlay, you’ll generate demand, deliver strategic demos, and close the first wave of customer deals. You’ll play a critical role in validating the full end-to-end motion—from product promise and messaging to commercial packaging, solution design, and successful value realization in the field. This role is built for entrepreneurial sellers who thrive in ambiguity and know how to create momentum from 0 to 1 and 1 to scale.

What you’ll do

• Execute targeted sales motion to land early customer deals, pressure testing positioning, pricing, and solution design in real customer environments
• Partner with AEs, SEs, and Post-Sales to co-sell, support pilots, and ensure strong implementations
• Act as the connective tissue between the field and internal teams—turning customer insight into actionable feedback for Product, Marketing, and Enablement
• Pressure test the full GTM lifecycle—from value proposition and pricing through to successful adoption and measurable outcomes, translating early learnings into repeatable sales plays and enablement content
• Accurately forecast new product opportunities for new and existing business

What you’ll need

Experience:

• 7+ years in a quota-carrying SaaS AE/AM role, serving large ent/strat customers
• Proven track record selling new or early-stage products; experience as a founding overlay or vertical specialist a strong plus
• Background in adjacent SaaS sectors (e.g., workflow transformation, product development, AI, design tools, etc.) with direct experience selling to key EPD personas
• Background in Product Management, Solution Engineering, or Professional Services a plus

Technical Skills:

• Excellent discovery, strategic account planning, and consultative value selling skills
• Proficiency in applying a structured sales framework (i.e., Command of the Message or equivalent), confident executing product demos independently

Soft Skills:

• Self-starter who can operate independently with minimal structure
• Strong communicator, both internally and externally
• Comfortable engaging with VP+ stakeholders and running strategic conversations

What\’s in it for you

• Competitive equity package
• Health insurance for you and your family
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform\’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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At Miro, we\’re committed to building a diverse and inclusive workplace where everyone can thrive. Your unique perspectives empower us to innovate and drive positive change.

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Prepare yourself to go beyond

Here are some helpful tips to ensure you have all the correct information throughout our hiring process.

A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

02. Hiring Manager

The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

03. Skill Assesment

An interactive presentation to see your skills in action, based around a particular case study or business problem.

04. Meet the Team

Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro\’s values and culture.

Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.

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