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For Companies At a Glance
- Tasks: Lead digital campaigns and manage social media strategies for Boehringer Ingelheim UK.
- Company: Join a Top Employer dedicated to creating a better work environment.
- Benefits: Enjoy a collaborative culture with opportunities for innovation and professional growth.
- Why this job: Be at the forefront of digital communications in a dynamic, regulated industry.
- Qualifications: Experience in digital communications and a passion for social media is essential.
- Other info: This role requires two days a week in Bracknell.
The predicted salary is between 43200 - 72000 £ per year.
THE POSITION
Digital Communications Manager
We are looking for an ambitious Digital Communications Manager to join our Communications Team. The right person will have a strong track record in digital communications, and be capable of developing, implementing, tracking and optimising our digital campaigns across all channels (owned, earned and paid). They will be responsible for creating and executing Boehringer Ingelheim UK’s social media strategy and managing digital assets such as the website and twitter feed.
The successful candidate will have a passion for all things digital and social media, and have experience in a diverse mix of digital and communications activities – including social media, websites, digital communications, design and measurement. They will have experience in a commercial environment, and experience working in a highly-regulated industry such as pharmaceuticals would be desirable.
Most importantly, the candidate will be passionate about delivering against Boehringer Ingelheim UK’s overall communications objectives. They will be at the heart of delivering top-class digital across the business and help us to achieve our challenging objectives.
This is a head office based position requiring two days per week in Bracknell.
Key responsibilities and experience required:
- Ability to work independently and with agency partners to lead on Boehringer Ingelheim UK’s corporate digital activities
- Experience of developing and implementing high-performing digital strategies
- Ability to think strategically, as well as someone who is willing to roll-up their sleeves and deliver best practice digital activity within a regulated environment
- Ability to lead and report back to the business on our digital successes and learnings
- A proven track record of working on projects from start to finish with minimal supervision and gathering input from across the business
- Experience in managing, and running campaigns, across all digital and social channels and a strong understanding of best practice
- Experience of website management and measurement – and the ability to work with third party developers
- Experience of working with internal digital intranets
- Ability to align with global requirements and where appropriate implement global campaigns in line with local compliance requirements
- A strong understanding of how digital has a place in the wider communications landscape and objectives across the business
- Good understanding of the ever-changing social media landscape and ways of community engagement
- Understanding of the basics of SEO
- Track record of measuring and reporting on performance of all digital activities and assessing against our business goals (ROI and KPIs)
- Experience in planning and optimising paid social media advertising
- A “can do” attitude, with the willingness to innovate and work collegiately with other members of the communications team and the wider business
- Detailed knowledge and understanding of the relevant compliance codes for UK & Ireland
WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices.
To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work
Digital Communications Manager employer: Boehringer Ingelheim
Contact Detail:
Boehringer Ingelheim Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Communications Manager
✨Tip Number 1
Familiarize yourself with the pharmaceutical industry and its regulations. Understanding the compliance codes for UK & Ireland will give you an edge, as this role requires navigating a highly-regulated environment.
✨Tip Number 2
Showcase your experience in developing and implementing digital strategies. Be prepared to discuss specific campaigns you've led, focusing on how you tracked and optimized their performance across various channels.
✨Tip Number 3
Highlight your ability to work collaboratively with agency partners and internal teams. This role emphasizes teamwork, so be ready to share examples of how you've successfully collaborated on digital projects.
✨Tip Number 4
Stay updated on the latest trends in social media and digital communications. Being knowledgeable about current best practices will demonstrate your passion for the field and your commitment to delivering top-class digital activities.
We think you need these skills to ace Digital Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital communications, social media strategy, and campaign management. Use specific examples that demonstrate your ability to develop and implement successful digital strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital communications and how it aligns with Boehringer Ingelheim UK's objectives. Mention your understanding of the pharmaceutical industry and any relevant compliance knowledge you possess.
Showcase Your Digital Skills: Include details about your experience with various digital channels, website management, and performance measurement. Highlight any tools or platforms you are proficient in that are relevant to the role.
Research the Company: Familiarize yourself with Boehringer Ingelheim UK’s mission, values, and recent digital campaigns. This will help you tailor your application and show that you are genuinely interested in contributing to their communications team.
How to prepare for a job interview at Boehringer Ingelheim
✨Show Your Digital Passion
Make sure to express your enthusiasm for digital communications and social media during the interview. Share specific examples of campaigns you've worked on and how they align with Boehringer Ingelheim UK's objectives.
✨Demonstrate Strategic Thinking
Prepare to discuss how you have developed and implemented high-performing digital strategies in the past. Highlight your ability to think strategically while also being hands-on in executing best practices.
✨Highlight Compliance Knowledge
Since this role involves working in a highly-regulated industry, be ready to talk about your understanding of compliance codes relevant to the UK & Ireland. This will show that you are aware of the industry's unique challenges.
✨Discuss Measurement and Reporting
Be prepared to explain how you measure and report on the performance of digital activities. Discuss specific KPIs and ROI metrics you've used in previous roles to assess success and learnings.
