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For Companies At a Glance
- Tasks: Manage ad budgets and optimise paid media campaigns for maximum ROI.
- Company: Join Markerstudy Group, a leader in insurance and financial services, focused on innovation.
- Benefits: Enjoy remote work, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful digital marketing initiatives.
- Qualifications: Experience in PPC and paid social media management is essential.
- Other info: This is a fully remote position open to UK applicants.
The predicted salary is between 28800 - 43200 £ per year.
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About Us
A leading player in the insurance and financial services sector, committed to innovation and excellence. Our Group Marketing team plays a pivotal role in driving brand awareness and digital performance across multiple channels.
Location: Remote
About Us
A leading player in the insurance and financial services sector, committed to innovation and excellence. Our Group Marketing team plays a pivotal role in driving brand awareness and digital performance across multiple channels.
We are currently seeking a highly skilled and motivated Senior Paid Media Executive to join our dynamic team. This is a fully remote position, open to applicants based in the UK.
Role
The Senior Paid Media Executive will manage ad budgets, analyse campaign performance, and implement strategies to maximise return on investment (ROI). This role requires a strategic thinker with a strong background in paid media and excellent analytical skills. Highly driven with quick decision-making and good communication skills are essential.
Key Responsibilities
- Plan, implement, and manage paid media campaigns across search and social platforms.
- Optimise campaigns using data-driven insights to improve KPIs such as CTR, CPA, and conversion rate.
- Conduct regular performance analysis and provide detailed reporting to the Paid Media Manager and key business stakeholders.
- Collaborate with designers, content creators, and other marketing professionals to align campaign creative with strategic goals.
- Conduct A/B testing on ad formats, messaging, and targeting to enhance campaign effectiveness.
- Keep up to date with emerging paid media trends, tools, and best practices.
Candidate Requirements
- Demonstrable experience in PPC and paid social media campaign management.
- Proficiency with platforms including Google Ads, Microsoft Ads, and Meta Ads.
- Strong analytical skills and experience using performance metrics to inform strategy.
- Excellent written and verbal communication skills.
- Highly organised, with the ability to manage multiple campaigns and meet deadlines.
- A proactive approach and a willingness to innovate and adapt.
Why Join?
- Remote-first working culture
- Competitive salary and benefits
- Opportunities for professional growth and development
- Supportive and collaborative team environment
- Involvement in meaningful, high-impact digital marketing initiatives
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Banking
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Senior Paid Media Executive employer: Markerstudy Group
Contact Detail:
Markerstudy Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially in PPC and social advertising. This will not only help you during interviews but also demonstrate your proactive approach to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who work with Google Ads, Microsoft Ads, and Meta Ads. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed, focusing on the strategies you implemented and the results achieved. Being able to articulate your analytical skills and decision-making process will set you apart from other candidates.
✨Tip Number 4
Showcase your ability to collaborate effectively with cross-functional teams. Highlight any experiences where you worked with designers or content creators to align campaign goals, as this is crucial for the role at Markerstudy Group.
We think you need these skills to ace Senior Paid Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC and paid social media campaign management. Use specific examples that demonstrate your analytical skills and success in optimising campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and communication skills. Mention your familiarity with platforms like Google Ads and Meta Ads, and how you can contribute to the team’s goals.
Showcase Analytical Skills: In your application, emphasise your ability to analyse campaign performance and use data-driven insights. Provide examples of how you've improved KPIs in past roles.
Highlight Collaboration Experience: Mention any previous experiences where you collaborated with designers or content creators. This shows your ability to work within a team and align creative strategies with business objectives.
How to prepare for a job interview at Markerstudy Group
✨Showcase Your Analytical Skills
As a Senior Paid Media Executive, you'll need to demonstrate your strong analytical skills. Be prepared to discuss specific examples of how you've used data to optimise campaigns and improve KPIs like CTR and CPA.
✨Familiarise Yourself with Key Platforms
Make sure you know the ins and outs of Google Ads, Microsoft Ads, and Meta Ads. Highlight your experience with these platforms during the interview, and be ready to discuss any recent trends or updates you've noticed.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare to discuss how you would handle specific challenges in campaign management, such as budget constraints or underperforming ads.
✨Emphasise Collaboration Skills
Since the role involves working closely with designers and content creators, be sure to highlight your teamwork and communication skills. Share examples of successful collaborations that led to effective campaign outcomes.
