Head of Digital Development

Head of Digital Development

Everyday Health Group – Pregnancy and Parenting is the world’s leading digital parenting resource, reaching millions of new and expectant parents every month through our global websites, mobile apps, online communities, email, and social platforms. Our vision is a world of healthy pregnancies, thriving children, and confident parents. As the world’s partner in parenting, we are passionate about leveraging technology to enhance our customer journey, drive growth, and maintain our competitive edge.

We are seeking an experienced Head of Digital Development to deliver our digital product and platform evolution. This critical role will implement the digital strategy and ensure a seamless, engaging experience for our customers across web and app. The successful candidate will play a pivotal role in shaping the digital future of a dynamic and growing consumer business.

Key Responsibilities

• Deliver a digital development strategy and roadmap that aligns with business objectives, marketing goals, and customer needs.
• Identify and evaluate emerging digital technologies and trends, proposing innovative solutions to enhance customer experience, operational efficiency, and business growth.
• Drive a culture of innovation, experimentation, and continuous improvement within the digital development team.
• Oversee the end‑to‑end lifecycle of all digital products and platforms, including websites and mobile applications.
• Lead the planning, design, development, testing, and deployment of new digital features and functionalities, ensuring high quality, scalability, and performance.
• Champion a user‑centric design approach, utilising data and user feedback to inform product enhancements and new feature development.
• Ensure robust architecture, security, and compliance across all digital properties.
• Establish and oversee a robust digital programme management framework, ensuring the successful delivery of digital initiatives.
• Define project scopes, objectives, and deliverables, managing expectations with stakeholders.
• Monitor programme and project progress, identify and mitigate risks, and resolve issues to keep initiatives on track.
• Allocate resources effectively and manage dependencies across various digital projects.
• Manage and mentor a small team, fostering a collaborative and agile working environment.
• Partner closely with Marketing, Sales, Account Management, Production, and IT teams to integrate digital initiatives with broader business strategies.
• Act as a liaison between technical and non‑technical stakeholders, translating complex technical concepts into clear business implications.
• Collaborate with external vendors and partners for specific digital projects or technologies as needed.
• Define and track key performance indicators (KPIs) for all digital products and initiatives.
• Utilise data analytics to monitor performance, identify areas for improvement, and demonstrate ROI of digital investments.
• Implement A/B testing and other optimisation strategies to continuously enhance user engagement and conversion rates.
• Manage the digital development budget, ensuring cost‑effective allocation of resources and adherence to financial targets.
• Oversee vendor selection and management for digital tools, platforms, and services.

Job Qualifications

• Ideally have a degree or vocational related qualifications.
• Progressive experience in a consumer‑facing digital product management role.
• Solid experience with UX/UI best practices, design thinking, and user research.
• Proven track record of successfully leading and delivering complex digital programmes and projects from concept to launch.
• Expertise in agile development methodologies and project management tools.
• Experience with data analytics and visualisation tools (e.g., Google Analytics, Looker).
• Demonstrated ability to build, lead, and motivate high‑performing teams.
• Confident in presenting digital strategies, project progress, and outcomes to various stakeholders, including board‑level reporting.

Core Skills

• Strong understanding of new technologies and their potential application to the organisation’s digital initiatives.
• An ability to balance multiple projects without missing a beat.
• Excellent communication, interpersonal, and presentation skills, with the ability to articulate complex technical concepts to non‑technical stakeholders.
• Strong analytical mindset and problem‑solving abilities.
• Passion for understanding consumer behaviour and delivering exceptional digital experiences.
• Understanding of the business value of digital initiatives, focusing on ROI and aligning development efforts with commercial objectives.
• Ability to thrive in a fast‑paced, constantly evolving digital landscape and manage unexpected challenges.
• Strong focus on delivering digital products and experiences that meet user needs and exceed expectations.

What We Offer

Competitive salaries and robust, health‑and‑wellness‑focused benefits. We support work‑life balance with paid time off, a collaborative environment, and hybrid working arrangements (3 days in office at Maidenhead, Berkshire and 2 days working from home).

Our environment values respect, inclusion, and empowerment. We offer Employee Resource Groups, company‑sponsored events, professional growth opportunities through educational support, mentorship programmes, and career development resources. Employees are recognised through engagement programs and awards.

If you\’re seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health is the place for you.