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- Tasks: Lead digital strategy and product development for a top parenting resource.
- Company: Everyday Health Group is a leading digital platform for new and expectant parents.
- Benefits: Enjoy hybrid working, competitive salary, and a health programme.
- Why this job: Shape the future of digital parenting while driving innovation and growth.
- Qualifications: 10 years in digital product development with strong UX/UI experience required.
- Other info: Collaborate with cross-functional teams and manage a small production team.
The predicted salary is between 48000 - 72000 ÂŁ per year.
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Description
Everyday Health Group – Pregnancy and Parenting is the world’s leading digital parenting resource, reaching millions of new and expectant parents every month through our global websites, mobile apps, online communities, email, and social platforms. Our vision: A world of healthy pregnancies, thriving children, and confident parents. As the world’s partner in parenting, we are passionate about leveraging technology to enhance our customer journey, drive growth, and maintain our competitive edge.
Description
Everyday Health Group – Pregnancy and Parenting is the world’s leading digital parenting resource, reaching millions of new and expectant parents every month through our global websites, mobile apps, online communities, email, and social platforms. Our vision: A world of healthy pregnancies, thriving children, and confident parents. As the world’s partner in parenting, we are passionate about leveraging technology to enhance our customer journey, drive growth, and maintain our competitive edge.
We are seeking an experienced Head of Digital Development to deliver our digital product and platform evolution. This critical role will be responsible for helping set and implement our digital strategy, ensuring a seamless and engaging experience for our customers across web, app and email.
Location: Bourne End, Buckinghamshire,United Kingdom
Reporting To: Chief Growth Officer
Key Responsibilities:
- Digital Strategy & Vision:
- Help set and deliver against the digital development strategy and roadmap, aligning it with the company\’s business objectives, marketing goals, and customer needs.
- Identify and evaluate emerging digital technologies and trends, proposing innovative solutions to enhance customer experience, operational efficiency, and business growth.
- Drive a culture of innovation, experimentation, and continuous improvement within the digital development team.
- Product & Platform Development:
- Oversee the end-to-end lifecycle of all digital products and platforms, including websites, mobile applications, and email.
- Lead the planning, design, development, testing, and deployment of new digital features and functionalities, ensuring high quality, scalability, and performance.
- Champion a user-centric design approach, utilizing data and user feedback to inform product enhancements and new feature development.
- Ensure robust architecture, security, and compliance across all digital properties.
- Programme & Project Management:
- Establish and oversee a robust digital programme management framework, ensuring the successful delivery of multiple, concurrent digital initiatives.
- Define project scopes, objectives, and deliverables, and manage expectations with stakeholders.
- Monitor programme and project progress, identify and mitigate risks, and resolve issues to keep initiatives on track.
- Ensure effective resource allocation and dependency management across various digital projects.
- Team Leadership & Management:
- Effectively manage multiple 3rd party agencies including email, development and analytics
- Manage and mentor a small production team (2 people)
- Foster a collaborative and agile working environment, promoting best practices in development and project management.
- Conduct performance reviews, identify training needs, and support the professional development of team members.
- Manage resource allocation and project prioritisation to optimize team efficiency and deliver against strategic goals.
- Cross-Functional Collaboration:
- Partner closely with Marketing, Sales, Account Management, Production, and IT teams to ensure digital initiatives are integrated and aligned with broader business strategies.
- Cultivate robust relationships with engineering and product management teams in the US, integrating vital lessons learned.
- Act as a key liaison between technical and non-technical stakeholders, translating complex technical concepts into clear business implications.
- Collaborate with external vendors and partners as needed for specific digital projects or technologies.
- Performance & Analytics:
- Define and track key performance indicators (KPIs) for all digital products and initiatives.
- Utilise data analytics to monitor performance, identify areas for improvement, and demonstrate ROI of digital investments.
- Implement A/B testing and other optimization strategies to continuously enhance user engagement and conversion rates.
- Budget & Resource Management:
- Manage the digital development budget, ensuring cost-effective allocation of resources and adherence to financial targets.
- Oversee vendor selection and management for digital tools, platforms, and services.
Qualifications & Experience:
- Ideally have a degree or vocational related qualifications
- 10 years of progressive experience in a consumer-facing business in digital product development, programme management.
- Solid experience with UX/UI best practices, design thinking, and user research.
- Proven track record of successfully leading and delivering complex digital programmes and projects from concept to launch.
- Expertise in agile development methodologies and project management tools.
- Experience with data analytics and visualization tools (e.g., Google Analytics, Looker).
- Demonstrated ability to build, lead, and motivate high-performing technical teams.
- Confident in presenting digital strategies, project progress, and outcomes to various stakeholders, including board-level reporting.
Core Skills:
- Strong understanding of new technologies and their potential application to the organisation\’s digital initiatives.
- You have organisation in your DNA—balancing multiple projects without missing a beat.
- Excellent communication, interpersonal, and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
- Strong analytical mindset and problem-solving abilities.
- Passion for understanding consumer behaviour and delivering exceptional digital experiences.
- Understanding the business value of digital initiatives, focusing on ROI, and aligning development efforts with commercial objectives.
- Thriving in a fast-paced, constantly evolving digital landscape and managing unexpected challenges.
- A strong focus on delivering digital products and experiences that meet user needs and exceed expectations.
What We Offer:
- The opportunity to shape the digital future of a dynamic and growing consumer business.
- A collaborative and innovative work environment.
- Competitive salary and benefits package.
- Hybrid working (3 days office and 2 days home)
- Health programme (Medicash)
Seniority level
-
Seniority level
Executive
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Technology, Information and Internet
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Head of Digital Development employer: Everyday Health Group
Contact Detail:
Everyday Health Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Development
✨Tip Number 1
Familiarise yourself with the latest trends in digital development, especially those related to parenting and health tech. This will not only help you understand the company's vision but also allow you to discuss innovative ideas during interviews.
✨Tip Number 2
Network with professionals in the digital development space, particularly those who have experience in consumer-facing businesses. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to showcase your leadership skills by gathering examples of how you've successfully managed teams and projects in the past. Be ready to discuss specific challenges you faced and how you overcame them.
✨Tip Number 4
Understand the importance of data analytics in digital product development. Brush up on tools like Google Analytics and be prepared to discuss how you've used data to drive decisions and improve user experiences.
We think you need these skills to ace Head of Digital Development
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital product development and programme management. Use keywords from the job description to demonstrate that you meet the qualifications and core skills required for the Head of Digital Development role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital innovation and your understanding of consumer behaviour. Mention specific examples of how you've successfully led digital initiatives in the past, aligning them with the company's vision of enhancing customer journeys.
Showcase Your Leadership Skills: In your application, emphasise your experience in managing teams and collaborating with cross-functional departments. Highlight any instances where you've fostered a culture of innovation or mentored team members, as these are key aspects of the role.
Demonstrate Analytical Acumen: Include examples of how you've used data analytics to drive decisions in previous roles. Discuss any experience with tools like Google Analytics and how you've implemented A/B testing to improve user engagement, as this aligns with the performance and analytics responsibilities of the position.
How to prepare for a job interview at Everyday Health Group
✨Understand the Digital Landscape
Familiarise yourself with the latest trends in digital development, especially those relevant to parenting and health. Be prepared to discuss how emerging technologies can enhance customer experiences and drive growth for Everyday Health Group.
✨Showcase Your Leadership Skills
As a Head of Digital Development, you'll need to demonstrate your ability to lead teams effectively. Prepare examples of how you've managed cross-functional teams and mentored junior staff, highlighting your approach to fostering collaboration and innovation.
✨Prepare for Technical Questions
Expect questions about UX/UI best practices, agile methodologies, and data analytics tools. Brush up on your technical knowledge and be ready to explain complex concepts in simple terms, as you'll need to communicate with both technical and non-technical stakeholders.
✨Align with Company Vision
Research Everyday Health Group's mission and values. Be ready to articulate how your vision for digital development aligns with their goal of creating a world of healthy pregnancies and thriving children, showcasing your passion for enhancing customer journeys.
