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- Tasks: Lead British Airways' paid social campaigns and manage a dynamic team.
- Company: MG OMD is a top media agency known for innovative advertising solutions.
- Benefits: Enjoy flexible working, a collaborative culture, and top-notch training opportunities.
- Why this job: Shape the future of social advertising for a prestigious brand in a creative environment.
- Qualifications: Proven experience in paid social, ideally in travel or performance sectors.
- Other info: 12-month fixed term contract covering maternity leave.
The predicted salary is between 48000 - 72000 £ per year.
MG OMD Greater London, England, United Kingdom
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MG OMD Greater London, England, United Kingdom
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Join to apply for the Paid Social Account Director – BA role at MG OMD
About the Role: Paid Social Account Director – British Airways (12-month FTC)
MG OMD is looking for a Paid Social Account Director to lead the British Airways paid social account on a 12-month fixed term contract, covering maternity leave. This is a rare opportunity to take the reins on one of the UK’s most prestigious and recognisable travel brands, delivering innovative and high-performing social campaigns across global markets.
As Account Director, you’ll be responsible for setting the strategic direction of all paid social activity, ensuring alignment with wider brand and performance goals. You’ll oversee a team managing campaigns across Meta, TikTok, Snapchat, Pinterest and other relevant platforms, ensuring rigorous planning, flawless execution and constant optimisation.
A key part of the role is senior client management – you’ll be the lead point of contact for day-to-day and strategic conversations, trusted to challenge thinking and push the work forward. You’ll also collaborate closely with key media, creative and platform partners to deliver truly integrated, insight-driven work.
We’re looking for someone with proven experience in paid social – ideally within the travel, transport or performance-led sectors – who brings strong creative expertise, attention to detail, and the ability to turn insight into action. You should be confident handling significant media budgets and leading a team to deliver results in a fast-moving, complex environment.
If you’re a senior paid social specialist looking for a high-profile, high-impact role – and want to help shape the future of British Airways\’ social advertising – we’d love to hear from you.
About The Agency
MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying.
Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.
MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.
With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.
So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.
We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.
In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Seniority level
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Seniority level
Not Applicable
Employment type
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Employment type
Contract
Job function
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Job function
Sales and Business Development
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Industries
Advertising Services
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Paid Social Account Director - BA employer: MG OMD
Contact Detail:
MG OMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Account Director - BA
✨Tip Number 1
Familiarise yourself with British Airways' recent social media campaigns. Understanding their brand voice and the type of content they engage with will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of MG OMD or those in similar roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Stay updated on the latest trends in paid social advertising, especially within the travel sector. Being able to discuss innovative strategies and how they could apply to British Airways will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to showcase your leadership skills and experience managing teams. Think of specific examples where you've successfully led a project or campaign, as this will be crucial in demonstrating your fit for the Account Director position.
We think you need these skills to ace Paid Social Account Director - BA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social, particularly within the travel or performance-led sectors. Use specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, especially your experience in leading teams and managing significant media budgets.
Showcase Your Creative Expertise: Include examples of innovative social campaigns you've led. If possible, provide links to case studies or portfolios that demonstrate your ability to turn insights into actionable strategies.
Highlight Client Management Skills: Emphasise your experience in senior client management. Mention specific instances where you’ve successfully navigated strategic conversations and built strong relationships with clients or partners.
How to prepare for a job interview at MG OMD
✨Showcase Your Strategic Thinking
As a Paid Social Account Director, you'll need to demonstrate your ability to set strategic directions. Prepare examples of past campaigns where you successfully aligned social media strategies with broader brand goals, especially in the travel or performance sectors.
✨Highlight Team Leadership Skills
You'll be overseeing a team, so it's crucial to showcase your leadership experience. Discuss how you've managed teams in the past, focusing on collaboration, motivation, and achieving results under pressure.
✨Prepare for Client Management Scenarios
Since you'll be the lead point of contact for clients, be ready to discuss how you've handled client relationships. Prepare to share specific instances where you challenged client thinking or pushed for innovative solutions.
✨Demonstrate Creative Problem-Solving
The role requires strong creative expertise. Bring examples of how you've turned insights into actionable strategies in previous roles, particularly in fast-paced environments. This will show your ability to adapt and innovate.
