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For Companies At a Glance
- Tasks: Lead EMEA marketing strategy for a fast-growing Cyber Security vendor.
- Company: Join a vibrant Cyber Security company making waves in the industry.
- Benefits: Enjoy competitive salary, flexible benefits, and remote work options.
- Why this job: Shape impactful marketing campaigns while collaborating with sales teams in a dynamic environment.
- Qualifications: 7+ years in B2B marketing, preferably in IT or security; degree in Marketing required.
- Other info: UK based role with opportunities to influence and drive success across EMEA.
The predicted salary is between 43200 - 72000 £ per year.
Overview
With responsibility for shaping the EMEA marketing strategy in what is a vibrant and fast-growing Cyber Security vendor, in conjunction with Global Marketing, you will hold responsibility for all EMEA marketing activities thus having broad experience across a multitude of marketing techniques.
Being closely aligned to the Sales function, there will be a focus on demand generation, capitalising on positive industry noise around the business so as result, there will be an emphasis on analytics and campaign success metrics.
Responsibilities
- Define and execute a Regional Marketing Strategy, aligned to Regional Sales strategies and relevant to each sub region
- Plan and execute demand generation strategies all the way from anonymous visitor to delighted customer via content syndication, localising global campaigns, targeted email campaigns, brand awareness, virtual events and various digital marketing activities (SEO, PPC, Social etc.), all driving high quality new prospects to the internal sales team.
- Through close relationships with the Regional Sales teams, you will build a successful, cost-effective Channel Partner program aligned to the wider business’ objectives
- Drive regional thought leadership activity to build C-level communities around the topic of cybersecurity
- Educate, enable and support the sales teams on how to best leverage / utilise the marketing campaigns and activities running within territory.
- Collaborate with Global Marketing to sync materials and campaigns with corporate messaging and positioning. Ensure that collateral is fit for purpose and fully understood by the region’s sales teams.
- Utilise data and strategic account insight to establish, forecast and report against key success metrics as well as drive customer satisfaction and loyalty. You will then utilise customer success stories to build advocacy campaigns across the region.
- Define and measure achievement of campaign objectives, continually assessing budget Vs impact and subsequent success, reporting summaries to Global Marketing and EMEA VP.
Pre-requisites
- You will have 7+ years of delivering B2B Marketing excellence within an IT or Technology (sales) environment, preferably with an understanding of security.
- Ability to learn and fully articulate the business’ history, GTM / proposition and future plans in a short space of time.
- Hands-on experience with CRM systems; a demonstrable record of working with data to deliver successful marketing campaigns including email automation.
- Strong team player, highly organised and detail-oriented. Excellent written and verbal communication skills with project management skills an advantage.
- You will have a record of accomplishment in influencing various stakeholders and becoming trusted via credible engagement, particularly with Sales Leaders. Market insight will shape this.
- Possess a “make a difference” attitude with experience of working in a highly dynamic and cross-functional environment.
- Experience crafting, implementing and measuring the effectiveness of all marketing campaigns.
- Degree educated, preferably within Marketing. Masters education also preferred.
Additional details
- Competitive salary and flex bens.
- UK based. EMEA role
To apply
Please either register your CV and complete the information fields requested or send your CV to referencing DJW5304 and your current salary
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Marketing Lead (UK / EMEA) – Security Vendor employer: Trilaty Group
Contact Detail:
Trilaty Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead (UK / EMEA) – Security Vendor
✨Tip Number 1
Network with professionals in the cybersecurity and marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn more about the latest trends in EMEA marketing strategies.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in demand generation and analytics. Being well-versed in CRM systems and digital marketing platforms will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Research the company’s recent marketing campaigns and their impact on sales. Understanding their approach will allow you to discuss how you can contribute to their success and align your strategies with their goals.
✨Tip Number 4
Prepare to showcase your ability to work cross-functionally. Highlight examples from your past roles where you successfully collaborated with sales teams or other departments to achieve marketing objectives, as this is crucial for the role.
We think you need these skills to ace Marketing Lead (UK / EMEA) – Security Vendor
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in IT or technology sectors. Emphasise any specific achievements related to demand generation and campaign success metrics.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the cybersecurity landscape and how your skills align with the responsibilities outlined in the job description. Mention your experience with CRM systems and data-driven marketing.
Showcase Relevant Experience: Provide examples of past marketing campaigns you've executed, especially those that involved collaboration with sales teams. Highlight your ability to influence stakeholders and drive results through effective marketing strategies.
Highlight Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application reflects your ability to articulate ideas clearly. Consider including a brief example of a successful project where your communication made a difference.
How to prepare for a job interview at Trilaty Group
✨Understand the Company and Its Market
Before your interview, make sure to research the company thoroughly. Understand its position in the cybersecurity market, recent news, and how it differentiates itself from competitors. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your B2B Marketing Experience
Be prepared to discuss specific examples of your B2B marketing successes, particularly in the IT or technology sectors. Highlight campaigns you've led, metrics you've achieved, and how you've adapted strategies based on data insights.
✨Demonstrate Collaboration Skills
Since this role involves working closely with sales teams and global marketing, be ready to share examples of how you've successfully collaborated across departments. Emphasise your ability to influence stakeholders and build strong relationships.
✨Prepare for Data-Driven Discussions
Given the emphasis on analytics and campaign success metrics, come prepared to discuss how you've used data to inform your marketing strategies. Be ready to explain how you've measured success and adjusted campaigns based on performance.
