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- Tasks: Lead EMEA marketing strategy and drive brand engagement with partners.
- Company: Seagate is a leader in data storage solutions, empowering businesses globally.
- Benefits: Enjoy remote work flexibility and a collaborative culture with growth opportunities.
- Why this job: Join a dynamic team making an impact in the data landscape while fostering innovation.
- Qualifications: 10+ years in channel marketing with strong analytical and leadership skills required.
- Other info: Remote position available across the UK, Netherlands, Germany, and UAE.
The predicted salary is between 43200 - 72000 £ per year.
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Director of Distribution Channel Marketing (EMEA)
Location:
GB
Posting Date: May 21, 2025
Job ID: 11965
About our group:
The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.
The Global Distribution Marketing team owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate’s broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with sales, finance, and other marketing teams to ensure alignment across the channel ecosystem.
About the role – you will:
Lead EMEA Distribution Channel Marketing Strategy
- Develop and implement an EMEA-specific marketing strategy for Seagate’s distribution and downstream channel partners
- Align marketing plans with regional sales priorities, business objectives, and partner needs
- Drive brand preference and increase Seagate’s share of voice within key channels and segments
Design and Execute Regional Co-Marketing Programs
- Build and manage ROI-focused MDF programs with key distribution and downstream partners to drive demand
- Support partner-led campaigns and demand generation programs tailored to regional market dynamics
- Develop customizable marketing assets, playbooks, and toolkits for partner execution
Partner Recruitment, Enablement and Engagement
- Expand the breadth of Seagate’s distribution partner ecosystem by identifying, recruiting, and onboarding new partners in strategic growth areas and emerging business segments across EMEA.
- Collaborate with partner marketing and training teams to ensure partners are well-equipped to promote Seagate’s portfolio
- Facilitate regular business reviews and planning sessions with key partners to align marketing efforts
- Support joint marketing planning and execution to increase mindshare and revenue contribution
Build Alliances
- Identify and build partnerships with brands that can help Seagate build brand preference for the segment or vertical
- Leverage joint marketing opportunities for trade shows, channel events, and other industry events
Cross-Functional Collaboration
- Work closely with EMEA sales leaders, pricing teams, and corporate marketing to drive alignment
- Coordinate with key stakeholders to drive outcome-based marketing to broaden reach and engagement
- Represent the EMEA region in global planning forums to ensure regional needs and nuances are prioritized
Data-Driven Performance and Insights
- Establish and monitor KPIs to evaluate the impact and ROI of marketing programs in collaboration with the Marketing Analytics team
- Provide clear, actionable reporting to stakeholders and adjust strategy based on performance insights
- Identify and replicate best practices across markets in EMEA
- Lead a high-performing team of channel marketers in the EMEA region
- Foster a culture of collaboration, accountability, and continuous improvement
- Provide coaching, development, and mentorship to team members
About you:
- 10+ years of experience in distribution, or channel marketing roles, with demonstrated leadership experience at a Sr Manager, or Director level
- Prior experience in data storage, or a similar technology industry
- Bachelor’s, or Master’s degree in Marketing, Business, or a related field
- Must have the right to live and work in the country where the role is posted and you do not need sponsership now, or in the future.
Your experience includes:
- Proven success developing and executing co-marketing programs with large regional or global distributors and downstream channel partners
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical mindset with experience measuring program effectiveness and optimizing campaigns
Location:
UK #LI-Remote – The Netherlands, Germany, United Arab Emirates
Location : Remote United Kingdom
Travel : None
About Us
With more than four decades of storage innovation, Seagate empowers humanity to thrive in the data age and helps people and businesses navigate the ever-expanding data landscape.
We craft precision-engineered, cutting-edge solutions that help the world store and manage exponential data growth.
Seagate is powered by our talented andpassionate workforce of 29,000 employees across the globe who embody our core values: integrity, innovation, and inclusion. Striving towards excellence every single day, we show up with these values for our customers, business partners, shareholders, and communities alike.
Join us and get inspired to make a difference in the datasphere!
Seagate is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, ancestry, national origin, citizenship status, physical or mental disability, genetic information, marital status, sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, sexual orientation, religion, military and veteran status, or other status protected by applicable law. We will consider for employment qualified applicants with arrest and conviction records. EEO Know Your Rights Poster
Seagate will provide reasonable accommodationwith the application process upon request as required to comply with applicable laws. If you need assistance oraccommodation due to a disability, you may contact us at
All Seagate jobs will remain open for a minimum of seven days.
For information on how Seagate collects and uses your personal information during the application process, please review the Applicant Privacy Statement .
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Director of Distribution Channel Marketing (EMEA) employer: Seagate Technology
Contact Detail:
Seagate Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Distribution Channel Marketing (EMEA)
✨Tip Number 1
Network with professionals in the data storage and channel marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or partners who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Seagate's products and recent marketing initiatives. Understanding their current strategies will help you demonstrate your knowledge and enthusiasm for the brand during interviews.
✨Tip Number 3
Prepare to discuss your experience with co-marketing programs and how you've successfully driven demand in previous roles. Be ready to share specific examples that highlight your analytical skills and ability to optimise campaigns.
✨Tip Number 4
Showcase your leadership abilities by discussing how you've built and managed high-performing teams in the past. Highlight your approach to mentoring and developing team members, as this aligns with the role's requirements.
We think you need these skills to ace Director of Distribution Channel Marketing (EMEA)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in distribution and channel marketing. Focus on your leadership roles and any specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that directly addresses how your background and skills make you a perfect fit for the Director of Distribution Channel Marketing role. Mention specific strategies you've implemented in the past that relate to the EMEA market.
Showcase Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've measured program effectiveness and optimised campaigns in previous roles, as this is crucial for the position.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work across different teams. Include examples of successful collaborations with sales, finance, or other marketing teams that led to significant outcomes, as this is a key aspect of the role.
How to prepare for a job interview at Seagate Technology
✨Understand the Role Thoroughly
Before your interview, make sure you have a deep understanding of the Director of Distribution Channel Marketing role. Familiarise yourself with Seagate's products, their market position, and the specific challenges they face in the EMEA region.
✨Showcase Your Leadership Experience
As this role requires significant leadership experience, be prepared to discuss your previous roles where you led teams or projects. Highlight specific examples of how you drove success in distribution or channel marketing.
✨Prepare for Data-Driven Discussions
Given the emphasis on data-driven performance, come ready to discuss how you've used analytics to measure the effectiveness of marketing programmes. Be prepared to share specific KPIs you've established and how you've adjusted strategies based on insights.
✨Demonstrate Cross-Functional Collaboration Skills
This role involves working closely with various teams. Prepare examples that illustrate your ability to collaborate across functions, such as sales, finance, and corporate marketing, to achieve common goals.
