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- Tasks: Lead email marketing strategies and create engaging campaigns to boost audience interaction.
- Company: Join a top sports marketing agency known for its work with major events like Wimbledon and F1.
- Benefits: Enjoy 24 days of leave, bonuses, and a friendly team environment with smart/casual dress code.
- Why this job: Be part of a dynamic team, develop your skills, and make an impact in the sports marketing world.
- Qualifications: Experience in email marketing, strong analytical skills, and proficiency with HubSpot or similar tools required.
- Other info: This is an entry-level full-time position with great career progression opportunities.
The predicted salary is between 28800 - 43200 £ per year.
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About Us
We are an industry-leading sports marketing agency best known for our advertising and sponsorship within the 4 tennis majors – Wimbledon, Roland Garros, Australian and US Open, F1 plus EPL, LA LIGA, series A and Bundesliga.
About Us
We are an industry-leading sports marketing agency best known for our advertising and sponsorship within the 4 tennis majors – Wimbledon, Roland Garros, Australian and US Open, F1 plus EPL, LA LIGA, series A and Bundesliga.
Our extensive and expanding rights deliver a platform of innovative perimeter LED advertising as well as exciting sponsorship and partner opportunities, enabling brands around the world to connect with their audience.
What We Are Looking For…
We are seeking a highly skilled and strategic Email Marketing Manager to lead our email marketing initiatives.
In this role, you will be responsible for developing and executing comprehensive email marketing strategies that drive audience engagement and conversion. You will oversee the entire email marketing process, from content creation and design to automation, segmentation, and performance analysis. Your ability to leverage data insights will be crucial in optimizing campaigns to achieve our marketing objectives.
The Role
- Develop and implement email marketing strategies that align with overall company goals and target audience
- Lead the creation and execution of innovative email campaigns that drive engagement and conversion
- Manage email lists, ensuring data hygiene, compliance with regulations, and optimal segmentation for targeted outreach
- Collaborate with cross-functional teams, including design, analytics, and content, to deliver cohesive and impactful campaigns
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for continuous improvement
Responsibilities
- Lead the strategic planning and execution of all email marketing campaigns, including newsletters, promotions, and automated email flows
- Utilize HubSpot to create, schedule, and manage email campaigns
- Conduct A/B testing and optimization of email content and subject lines to enhance deliverability and engagement metrics
- Report and analyze key performance indicators (KPIs) such as open rates, click-through rates, conversions, and ROI
Requirements
- Proven experience in email marketing management, ideally in a B2B environment
- Strong understanding of email marketing best practices, automation, segmentation, and A/B testing
- Proficiency with email marketing platforms, particularly HubSpot or similar tools
- Excellent analytical skills to measure and interpret campaign performance
- Strong written and verbal communication skills with a knack for crafting engaging content
- Detail-oriented with strong organizational skills to manage multiple projects and deadlines
- Ability to thrive in a fast-paced, dynamic environment
Benefits
- Target related bonuses & commission schemes
- 24 days of annual leave + bank holidays
- Sociable, friendly, and bubbly team environment
- Smart/casual dress code
- Career Progression
- Training delivered by Managers who have all organically grown within the company
Seniority level
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Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
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Job function
Other
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Industries
IT Services and IT Consulting
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Email Marketing Manager employer: P11 Group
Contact Detail:
P11 Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with HubSpot, as it's a key tool for this role. Consider taking a free online course or tutorial to get hands-on experience with its email marketing features.
✨Tip Number 2
Stay updated on the latest email marketing trends and best practices. Follow industry blogs and join relevant forums to engage with other professionals and share insights.
✨Tip Number 3
Prepare to discuss your previous email marketing campaigns in detail during the interview. Be ready to showcase how you used data to drive decisions and improve performance.
✨Tip Number 4
Network with professionals in the sports marketing industry. Attend events or webinars related to sports marketing to make connections that could help you stand out as a candidate.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Email Marketing Manager position. Understand the key responsibilities and required skills, such as experience with HubSpot and A/B testing.
Tailor Your CV: Customise your CV to highlight relevant experience in email marketing, particularly in B2B environments. Emphasise your analytical skills and any successful campaigns you've managed, showcasing metrics like open rates and conversions.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for email marketing and your understanding of the sports marketing industry. Mention specific strategies you would implement and how they align with the company's goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data insights to optimise email campaigns. Highlight any tools or methodologies you've employed to measure performance and improve engagement.
How to prepare for a job interview at P11 Group
✨Know Your Email Marketing Metrics
Familiarise yourself with key performance indicators such as open rates, click-through rates, and conversion rates. Be prepared to discuss how you've used these metrics in past campaigns to drive improvements.
✨Showcase Your Creativity
Prepare examples of innovative email campaigns you've executed. Highlight your ability to craft engaging content and design that resonates with the target audience, especially in a fast-paced environment.
✨Demonstrate Data-Driven Decision Making
Be ready to explain how you leverage data insights for campaign optimisation. Discuss any A/B testing you've conducted and the results that informed your strategies.
✨Understand the Company’s Brand and Audience
Research the sports marketing agency and its audience. Tailor your responses to show how your email marketing strategies can align with their goals and enhance audience engagement.
