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For Companies At a Glance
- Tasks: Lead strategic media recommendations and insights for a major global account.
- Company: Join Zenith International, a dynamic team driving innovation across 250 offices worldwide.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies, plus local discounts.
- Why this job: Make an impact on a large account while collaborating with diverse teams and enhancing your skills.
- Qualifications: Experience in media or strategy roles, strong analytical skills, and excellent communication abilities required.
- Other info: Work hybrid, with opportunities to travel and engage in professional development.
The predicted salary is between 43200 - 72000 £ per year.
Company description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
We are seeking a talented and organised media Strategy Associate Director to join the Zenith International team to work on Philip Morris International. This is an opportunity to work on one of the businesses largest accounts, with exposure to over 40 markets, making it a dynamic and diverse role. We are looking for someone to come in and make an impact – working closely with our Strategy Lead, Global Team and local Strategists to ensure global governance is being upheld, spot opportunities to improve performance, highlighting strong results across markets and up to Global PMI, supporting our markets with guidance, creating and feeding into toolkits and guidebooks, work on thought leadership, as well as making suggestions for better and stronger strategic output from the regional to the global level.
This position will suit someone that can zoom out and look at the bigger picture of what is and isn’t working, then sharing that information across relevant markets to help support improvement in global performance. They will need to be able to understand a complex market in a highly restricted industry, across multiple products and regulations. They need to be excited to work with a wide range of data, have very strong attention to detail, and be able to articulate complex ideas in an easy-to-understand way.
The role has immense potential for a passionate strategist to really own the strategic output of a large global account.
Fundamentally, a love of data, curiosity and the desire to learn a lot in a short space of time will lead to success and opportunities in this role.
Responsibilities
- Being the point of contact for all our global strategists
- Lead and orchestrate recommendations to the client for media-driven performance
- Lead insights and analysis on Global reports with the support of our Data team and Account Manager
- Highlighting key learnings to Global PMI
- Overseeing all strategic action plans and outputs
- Leading the strategic input on global toolkits and guidebooks
- Creation of thought leadership with the support of the Strategy Lead
- Identify and build strong relationships with PMI counterparts
- Collaborate with internal teams on improvements and opportunities for better ways of working
- Keeping on top of industry trends
- Responsible for working with broader Publicis teams on the development and rollout of global tools and approaches that support strategic planning and delivery
Qualifications
- Extensive experience in a media or strategy role (either agency or client side)
- Intermediate Excel and Powerpoint skills
- A strong presenter, confident and collected
- Excellent written and verbal communication skills
- Naturally interested in people and what makes them tick, how to influence them, think laterally, problem solve and ask questions
- Strong analytical skills
- Fluent in English
- Willingness to travel should it be required for workshops or sessions with local markets
- Basic familiarity with the Marketing Mix Modelling and other predictive or analytic methodologies
- Familiar with FMCG and restricted category clients
- Pitching experience
- Fast learner
- Strong account management skills – able to handle client demands, prioritise and pushback as required
- Keen to take on challenges
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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Strategy Director employer: Zenith
Contact Detail:
Zenith Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Director
✨Tip Number 1
Familiarise yourself with the latest trends in media strategy and analytics, especially within the FMCG sector. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals who are currently working at Zenith or similar companies. Attend industry events or webinars where you can connect with strategists and learn about their experiences, which could give you valuable insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive strategic decisions in past roles. Be ready to share specific examples that demonstrate your ability to interpret complex information and present it clearly.
✨Tip Number 4
Showcase your passion for continuous learning and curiosity about the industry. Highlight any recent courses, certifications, or self-study you've undertaken that relate to media strategy or analytics, as this will demonstrate your commitment to professional growth.
We think you need these skills to ace Strategy Director
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications for the Strategy Director position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in media or strategy roles. Use bullet points to make it easy to read and focus on achievements that demonstrate your analytical skills and strategic thinking.
Write a Strong Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss specific experiences that showcase your ability to lead strategic initiatives and your familiarity with complex markets, particularly in restricted industries.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is free of errors and clearly articulates your ideas. Consider including examples of how you've effectively communicated complex concepts in previous roles.
How to prepare for a job interview at Zenith
✨Understand the Company Culture
Before your interview, take some time to research Zenith International's culture and values. They emphasise teamwork, creativity, and inclusivity, so be prepared to discuss how your personal values align with theirs.
✨Showcase Your Analytical Skills
As a Strategy Director, you'll need strong analytical skills. Be ready to provide examples of how you've used data to drive strategic decisions in previous roles. Highlight any experience you have with Marketing Mix Modelling or similar methodologies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare scenarios where you've successfully identified opportunities for improvement or led a team through a complex challenge, especially in a restricted industry.
✨Demonstrate Strong Communication Skills
Effective communication is key in this role. Practice articulating complex ideas clearly and concisely. You might be asked to present a strategy or insight during the interview, so ensure you can convey your thoughts confidently.
