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- Tasks: Lead global SEM campaigns and optimise performance for subscription-based apps.
- Company: Join Prime Insights, a dynamic US-based company revolutionising market research through innovative apps.
- Benefits: Enjoy remote work flexibility, competitive pay, and a growth budget to enhance your skills.
- Why this job: Be part of a high-performing team in a fast-paced environment focused on data and user growth.
- Qualifications: 4 years of SEM experience with proven results in mobile app growth; fluency in additional languages is a plus.
- Other info: This is a full-time role; freelancers working on multiple projects will not be considered.
The predicted salary is between 36000 - 60000 £ per year.
Company: Prime Insights
Start Time: 9–10am CET (flexible)
Location: Remote (Europe preferred)
About Prime Insights
Prime Insights is a fast-growing US-based company connecting millions of users to market research surveys through proprietary panel apps. With a focus on slick UX, global reach, and high user incentives, we’re building the next generation of rewarded apps — and we’re just getting started. At Prime Insights, we’re building one of the most powerful app ecosystems in the survey and reward space and we’re looking for a Senior SEM Manager to join our performance team.
What we’re looking for:
- Someone who lives and breathes search.
- You’ve run global campaigns across Google Ads and Bing, deeply understand ROAS and LTV tracking, and can scale non-eCommerce, subscription-based apps through performance-first search strategy.
- You’re not just managing keywords, you’re obsessing over cohorts, testing landing pages, and pushing the edge of what SEM can do.
Your profile:
- 4 years of hands-on SEM experience
- Proven results driving paid search growth for subscription-based mobile apps
- Strong understanding of cohorted ROAS, CAC vs LTV, and performance optimization
- Experience running campaigns in languages other than English; fluency in French, German, or Spanish is a strong plus
- Experience with global campaigns across Tier 1 markets
- Comfortable with Google Tag Manager, GA4, and ideally SQL
- Bonus: Experience with landing page optimization / CRO
What we offer:
- Remote role, start between 9–10am CET
- Work with a high-performing, lean team obsessed with data and user growth
- Fast-moving environment with ownership and no red tape
- Growth budget, competitive pay, and opportunity to scale with us
How to Apply:
Use the Easy Apply button.
❗ Important: We are not considering freelancers working on multiple projects simultaneously. This is a full-time position for a dedicated Search Engine Optimization Manager who’s ready to fully commit to a single product ecosystem and contribute meaningfully to its long-term success.
Search Engine Marketing Manager employer: MindMatch
Contact Detail:
MindMatch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Marketing Manager
✨Tip Number 1
Familiarise yourself with Prime Insights' app ecosystem and their approach to market research. Understanding their unique selling points and how they connect users to surveys will help you tailor your discussions during interviews.
✨Tip Number 2
Showcase your experience with global campaigns by preparing specific examples of successful projects you've managed. Highlighting your ability to scale subscription-based apps through performance-first strategies will resonate well with the hiring team.
✨Tip Number 3
Brush up on your knowledge of ROAS, CAC vs LTV, and performance optimisation techniques. Being able to discuss these concepts fluently will demonstrate your expertise and passion for SEM, making you a standout candidate.
✨Tip Number 4
If you speak any languages other than English, be sure to mention this in your conversations. Fluency in French, German, or Spanish can set you apart from other candidates and show your potential to manage campaigns in diverse markets.
We think you need these skills to ace Search Engine Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Search Engine Marketing Manager position at Prime Insights. Tailor your application to highlight your relevant experience in managing global campaigns and optimising performance.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 4 years of hands-on SEM experience, particularly with subscription-based mobile apps. Provide specific examples of successful campaigns you've managed, focusing on ROAS and LTV tracking.
Showcase Language Skills: If you have experience running campaigns in languages other than English, make sure to mention this prominently. Fluency in French, German, or Spanish is a strong plus, so highlight any relevant language skills in your application.
Demonstrate Technical Proficiency: Mention your familiarity with tools like Google Tag Manager, GA4, and SQL in your application. If you have experience with landing page optimisation or conversion rate optimisation (CRO), be sure to include that as well, as it aligns with the role's requirements.
How to prepare for a job interview at MindMatch
✨Showcase Your SEM Expertise
Be prepared to discuss your hands-on experience with search engine marketing. Highlight specific campaigns you've managed, focusing on your understanding of ROAS and LTV tracking, as well as how you've scaled subscription-based apps.
✨Demonstrate Your Analytical Skills
Since the role requires a strong grasp of performance optimisation, come ready to explain how you've used data to drive decisions. Discuss any tools you've used, like Google Tag Manager or GA4, and be ready to share examples of how you've improved campaign performance.
✨Prepare for Language Proficiency
If you speak French, German, or Spanish, make sure to mention this during the interview. Be ready to discuss any campaigns you've run in these languages and how you adapted your strategies for different markets.
✨Emphasise Your Growth Mindset
Prime Insights is looking for someone who thrives in a fast-paced environment. Share examples of how you've taken ownership of projects, tested new strategies, and pushed the boundaries of what SEM can achieve in your previous roles.
