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- Tasks: Lead brand messaging and campaigns while driving DTC performance across various platforms.
- Company: Join a fast-growing, founder-led food brand focused on ancient grains and global farming impact.
- Benefits: Enjoy the chance to shape a brand's voice and work in a dynamic, creative environment.
- Why this job: Be part of a mission-driven team that blends nutrition, storytelling, and cultural heritage.
- Qualifications: Creative strategist with digital marketing skills; food/FMCG experience preferred.
- Other info: This is the brand's first in-house marketing hire, offering a unique opportunity for growth.
The predicted salary is between 36000 - 60000 £ per year.
YF are incredibly excited to be partnering with a fast-growing, founder-led food brand that’s on a mission to bring ancient grains to modern tables - while driving real impact across global farming communities. They are looking for a Marketing & Brand Lead to join their UK team - the brand’s first in-house marketing hire. This is a unique opportunity to shape the voice and growth of a business that blends nutrition, storytelling, and cultural heritage.
What you’ll be doing:
- Building brand messaging and campaigns that resonate with both health-conscious consumers and culturally curious audiences
- Leading creative direction across content, packaging, PR, and digital
- Driving DTC performance across Shopify, Amazon, Klaviyo & Meta
- Partnering with influencers and activating brand presence at key events
- Bringing a rich, global origin story to life through authentic storytelling
Ideal for someone who is:
- A creative strategist with a passion for brand-building
- Skilled in digital tools and growth marketing
- Comfortable working across cultures and with purpose-driven narratives
- Excited by founder-led, high-impact brands in the food & wellness space
- Food/FMCG experience preferred
Brand Lead employer: YF Recruitment
Contact Detail:
YF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Lead
✨Tip Number 1
Familiarise yourself with the brand's mission and values. Understanding their focus on ancient grains and global farming communities will help you align your ideas and demonstrate your passion for their cause during interviews.
✨Tip Number 2
Showcase your creativity by preparing a mini marketing campaign or content idea that reflects the brand's voice. This proactive approach can set you apart and illustrate your strategic thinking and brand-building skills.
✨Tip Number 3
Network with professionals in the food and wellness industry, especially those who have experience with founder-led brands. Engaging with them can provide insights and potentially valuable connections that may help you in the application process.
✨Tip Number 4
Stay updated on trends in digital marketing and DTC performance, particularly on platforms like Shopify and Amazon. Being knowledgeable about these tools will not only boost your confidence but also show your commitment to driving the brand's growth.
We think you need these skills to ace Brand Lead
Some tips for your application 🫡
Understand the Brand: Dive deep into the brand's mission and values. Familiarise yourself with their focus on ancient grains and how they impact global farming communities. This understanding will help you tailor your application to reflect their ethos.
Highlight Relevant Experience: Emphasise any previous experience in brand-building, especially within the food or FMCG sectors. Showcase specific campaigns you've led or contributed to that align with the role's requirements.
Showcase Your Creativity: Since the role requires a creative strategist, include examples of innovative marketing strategies or campaigns you've developed. Use storytelling techniques to illustrate your impact and results.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect the skills and experiences that are most relevant to the Brand Lead position. Use keywords from the job description to ensure your application stands out.
How to prepare for a job interview at YF Recruitment
✨Showcase Your Creative Strategy
As a Brand Lead, creativity is key. Prepare to discuss your previous experiences where you successfully built brand messaging and campaigns. Bring examples of how your creative strategies resonated with target audiences, especially in the food or wellness sectors.
✨Demonstrate Digital Proficiency
Familiarity with digital tools is crucial for this role. Be ready to talk about your experience with platforms like Shopify, Amazon, Klaviyo, and Meta. Highlight specific campaigns you've run and the results achieved through these channels.
✨Emphasise Cultural Sensitivity
This position requires working across cultures and with diverse narratives. Prepare to share examples of how you've successfully engaged with different cultural audiences in your past roles. This will show your ability to connect with the brand's mission.
✨Passion for Purpose-Driven Brands
The company is looking for someone who is excited about founder-led, high-impact brands. Convey your passion for the food and wellness space during the interview. Discuss why you believe in the brand's mission and how you can contribute to its growth.
