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- Tasks: Drive creative marketing campaigns for Waddesdon's hospitality venues and boost sales.
- Company: Join Waddesdon Manor, a vibrant cultural hub welcoming 350,000 visitors annually.
- Benefits: Enjoy flexible part-time hours, a dynamic work environment, and opportunities for creativity.
- Why this job: Make a real impact on visitor experiences while working in a historic setting.
- Qualifications: Bring your marketing skills, creativity, and passion for hospitality to the table.
- Other info: Collaborate with a fun team and gain valuable experience in the heritage sector.
The predicted salary is between 28800 - 48000 £ per year.
We welcome around 350,000 visitors to Waddesdon Manor and over 2 million browsers to our websites each year. Waddesdon offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events, shop, restaurants and sixteen-bedroom hotel help support keeping the Manor open to the public, our education programme and the care of the collections and gardens for all to enjoy.
The role of Hospitality Marketing Officer (HMO) focuses on all aspects of traditional and digital marketing activity, both B2B and B2C, in support of some key commercial activities of the commercial trading company RWL (on-site retail and catering, The Five Arrows Hotel, and The Bow Pub).
What you will do:
The Hospitality Marketing Officer is a part-time role of three days a week supporting the marketing of onsite catering and retail operations of Waddesdon Manor, The Bow pub and the Five Arrows Hotel. The role also contributes to Waddesdon Manor and RWL (commercial trading) overall marketing and online strategy, and supports its brand and positioning by working closely with colleagues across both the hospitality and visitor operation.
You’ll develop and implement creative marketing campaigns to promote and increase sales for the following areas of the trading company’s business:
- The Five Arrows Hotel
- The Bow Pub
- Wine at Waddesdon (both wine sales and wine related events)
- Waddesdon online shop (predominantly wine)
- Afternoon teas and special food events in Waddesdon’s Manor Restaurant
The Hospitality Marketing Officer makes a visible impact on the weekly sales results, monthly profit and loss results and in terms of positive customer feedback.
Key responsibilities include but are not limited to:
- Input to develop marketing strategies and implement plans to meet commercial targets for hospitality and visitor attraction businesses, in particular supporting increased on-site spend in the Waddesdon catering outlets, including the Five Arrows Hotel and The Bow pub.
- Manage development and update of websites for the Five Arrows and Bow and details of catering and wine events at the Manor.
- Develop strategic marketing campaigns for the Five Arrows Hotel’s core businesses, including bedrooms, restaurant and bar.
- Develop strategic marketing campaigns for the Bow Pub’s core businesses, including restaurant and bar.
- Develop the online wine business including the Waddesdon Wine Club.
- Manage marketing campaigns using the full marketing mix across online and offline channels.
- Manage external suppliers including design, production and distribution of marketing materials and commissioning photography.
- Use a CRM database and email software to effectively manage communications.
- Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports.
- Monitor competitor activity to ensure we are learning and evolving to become as relevant and engaging as possible.
- Contribute to marketing budget management and assist with forward planning in liaison with the managers of each business area.
- Work closely with the wider marketing team and all Waddesdon colleagues, sharing news on activity, to ensure that opportunities are maximised.
You will be a great fit if:
You are a strategic thinker, with a strong creative and innovative background. You’ll combine your marketing knowledge and skills with the ability to deliver positive results.
Your areas of knowledge and expertise that matter for this role:
- Proven experience delivering successful marketing campaigns
- Experience of managing budgets, achieving targets, business reporting and forecasting
- Comprehensive knowledge of hospitality, events and the heritage sector
- Confident presenting ideas and campaign plans, and can contribute to regular management meetings.
- Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines
- Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
- Excellent copy writing and proof-reading skills
- Experience of using WordPress, GA4, Meta and CRM systems
- Demonstrate excellent attention to detail
- Excellent written and verbal communication skills, IT and office skills
Hospitality Marketing Manager employer: Rothschild Foundation
Contact Detail:
Rothschild Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hospitality Marketing Manager
✨Tip Number 1
Familiarise yourself with Waddesdon Manor's brand and its offerings. Understanding their unique selling points, such as the Five Arrows Hotel and The Bow Pub, will help you tailor your conversations and demonstrate your genuine interest in their marketing strategies.
✨Tip Number 2
Network with professionals in the hospitality and heritage sectors. Attend industry events or join relevant online forums to connect with others who may have insights into the role or the organisation, which can give you an edge during interviews.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've successfully executed in the past. Be ready to share metrics and outcomes that highlight your ability to drive sales and customer engagement, as this aligns closely with the responsibilities of the Hospitality Marketing Officer.
✨Tip Number 4
Stay updated on current trends in digital marketing and hospitality. Being knowledgeable about the latest tools and techniques will not only impress your interviewers but also show that you're proactive and ready to contribute to their marketing efforts.
We think you need these skills to ace Hospitality Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in hospitality marketing. Focus on specific campaigns you've managed, especially those that demonstrate your ability to increase sales and customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for hospitality and marketing. Mention how your strategic thinking and creative background align with the goals of Waddesdon Manor, and provide examples of successful campaigns you've led.
Showcase Your Skills: Emphasise your skills in copywriting, budget management, and using digital tools like WordPress and CRM systems. Provide concrete examples of how these skills have contributed to past successes in your marketing roles.
Research Waddesdon Manor: Familiarise yourself with Waddesdon Manor's offerings and current marketing strategies. This knowledge will help you tailor your application and demonstrate your genuine interest in the role and the organisation.
How to prepare for a job interview at Rothschild Foundation
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how they relate to hospitality and events. This will demonstrate your understanding of the sector and your ability to drive sales.
✨Know the Brand Inside Out
Research Waddesdon Manor thoroughly before the interview. Understand its history, values, and current marketing strategies. Being able to discuss how your ideas align with their brand will show your genuine interest and commitment to the role.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity and strategic thinking. Prepare examples of how you've tackled challenges in past roles, particularly in hospitality marketing. This will showcase your ability to think on your feet and develop innovative solutions.
✨Demonstrate Strong Communication Skills
As the role requires excellent written and verbal communication, be ready to present your ideas clearly and confidently. Practice articulating your thoughts on marketing strategies and be prepared to answer questions about your copywriting experience.
