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For Companies At a Glance
- Tasks: Lead creative digital marketing strategies across various platforms to boost customer retention.
- Company: Join a top UK home & wellness brand that's rapidly growing in ecommerce and retail.
- Benefits: Enjoy a dynamic office environment in Camden with opportunities for professional growth.
- Why this job: Be part of a creative team shaping customer journeys and making a real impact.
- Qualifications: 3+ years in digital marketing, preferably in a D2C or ecommerce setting.
- Other info: Hands-on role ideal for those who thrive in fast-paced, entrepreneurial environments.
The predicted salary is between 36000 - 60000 £ per year.
My client is one of the UK’s leading and fastest-growing home & wellness brands (ecommerce & retail). We are seeking an analytical, creative, structured, and proactive Digital Marketing Expert to deliver and execute digital strategy across multiple touchpoints, including: Paid Media, CRM & Loyalty and Ecommerce channels. You’ll work closely with the Head of Performance & Digital and Founders, playing a key role in shaping customer journeys, retention, and conversion — with a strong focus on creative strategy, testing, and optimisation.
This role is fully office based - Camden HQ.
The Role
- Develop and drive creative strategy for paid channels (Google, TikTok, Meta).
- Brief and work with the graphic and content teams to deliver engaging assets.
- Run A/B tests on flows, content, and offers; report on performance and optimise accordingly.
- Develop and execute retention tactics to build long-term customer loyalty.
- Create differentiated web experiences for different cohorts of customers.
- Implement and optimise retention-focused features (loyalty, etc).
- Work on initiatives that improve the post-purchase journey and foster brand loyalty.
- Support launch & execution of Amazon marketing strategy.
- Monitor and report on all channel content and performance trends to inform adjustments.
The Person
- Ideally at least 3+ years’ digital marketing experience, ideally within a high-growth D2C business OR relevant ecommerce brand.
- Strong track record in developing and executing creative strategy for digital campaigns.
- Solid understanding of email/SMS platforms and retention best practices.
- Experience optimising eCommerce sites (Shopify) would be beneficial.
- Data-driven mindset with confidence in reporting, testing, and insights.
- Structured, detail-oriented, and able to manage multiple projects at pace.
- Hands-on and collaborative; thrives in a fast-moving, entrepreneurial environment.
- Amazon experience (content optimisation, creative execution) is a bonus.
Digital Marketing & Retention Manager (D2C) employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Retention Manager (D2C)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in D2C and eCommerce. Understanding the nuances of platforms like Google, TikTok, and Meta will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions. Be ready to discuss specific A/B tests you've conducted and the insights gained from them, as this aligns closely with the role's requirements.
✨Tip Number 3
Network with professionals in the home and wellness sector. Engaging with industry peers can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 4
Prepare to discuss your experience with customer retention tactics. Think about specific strategies you've implemented in the past that have successfully built long-term loyalty, as this is a key focus for the role.
We think you need these skills to ace Digital Marketing & Retention Manager (D2C)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in D2C or ecommerce. Emphasise your achievements in developing and executing creative strategies for digital campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the home and wellness industry. Discuss how your analytical and creative skills can contribute to shaping customer journeys and retention strategies.
Showcase Relevant Skills: Clearly outline your experience with paid media channels like Google, TikTok, and Meta. Mention any familiarity with email/SMS platforms and your understanding of retention best practices.
Highlight Data-Driven Achievements: Provide examples of how you've used data to inform decisions in previous roles. Discuss any A/B testing you've conducted and how it led to improved performance in digital campaigns.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis and how you've used insights to drive marketing strategies. Highlight specific examples where your analytical mindset led to successful campaigns or improved retention rates.
✨Demonstrate Creative Strategy Development
Share instances where you've developed creative strategies for digital campaigns. Discuss the process you followed, the challenges faced, and how your creativity contributed to the overall success of the project.
✨Familiarise Yourself with Their Brand
Research the company's products and their current marketing strategies. Be ready to suggest ideas for improvement or new initiatives that align with their brand values and target audience.
✨Prepare for Technical Questions
Since the role involves eCommerce platforms like Shopify and email/SMS marketing, brush up on your technical knowledge. Be ready to discuss how you've optimised these platforms in previous roles and any tools you’ve used for A/B testing and performance tracking.
