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For Companies At a Glance
- Tasks: Lead retail sales strategy and drive brand growth in sustainability-focused consumer goods.
- Company: Join a fast-growing home & wellness brand with a strong D2C and retail presence.
- Benefits: Enjoy a dynamic office environment in Camden with opportunities for impactful leadership.
- Why this job: Make a significant impact in a sustainable brand while leading a passionate team.
- Qualifications: Proven retail sales leadership experience, ideally in FMCG or sustainable products.
- Other info: This role is fully office-based, perfect for hands-on leaders ready to scale.
The predicted salary is between 43200 - 72000 £ per year.
My client is a leading and fast-growth home & wellness brand (ecommerce & retail). With an impressive UK & international D2C and retail customer base, we are looking for a Head of Sales to take the retail side of this sustainability focused brand to the next level. We are looking for an ambitious and strategic Head of Sales to drive retail expansion for this ambitious brand. This is a high-impact role where you will be responsible for building and executing domestic & international retail sales strategy, forging partnerships with key retailers, and increasing market share in the sustainable consumer goods space. Managing an established and growing team – we are looking for a hands-on leader who is excited by the opportunity to make a huge impact to the business. This role is fully office based - Camden HQ.
The Role
- Develop and execute a comprehensive retail sales strategy to drive brand awareness and revenue growth - across all domestic & International markets.
- Identify and prioritize retail opportunities, from major national retailers (e.g., supermarkets, department stores) to independent and specialty stores.
- Establish & develop distributor relationships.
- Define and implement pricing, promotions, and distribution strategies.
- Manage the full sales cycle, from lead generation and negotiations to onboarding and long-term account growth.
- Own multi £m revenue targets, ensuring consistent growth in the retail sector.
- Monitor sell-through rates, stock levels, and replenishment cycles, working closely with supply chain and logistics to meet demand.
- Analyse sales data, market trends, and competitor activity to refine retail strategies and identify new opportunities.
- Implement and track KPIs for sales performance, making data-driven decisions to optimize revenue streams.
- Work closely with marketing and branding teams to develop retail-specific campaigns, including point-of-sale (POS) displays, promotions, and in-store activations.
- Direct line management of 3, advise on future growth needs of the team.
The Person
- Proven track record in retail sales leadership, ideally within FMCG, sustainable goods, or consumer products.
- Domestic & international sales experience.
- Strong network and relationships across FMCG.
- Experience in scaling retail sales from the ground up.
- Strategic thinker with hands-on execution ability.
- Data-driven decision-maker with a strong commercial mindset.
- Passionate about sustainability and making a positive impact.
Head of Sales - Retail/FMCG/Sustainability employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - Retail/FMCG/Sustainability
✨Tip Number 1
Network strategically within the FMCG and sustainability sectors. Attend industry events, webinars, and trade shows to connect with key players and potential partners. Building relationships can open doors to opportunities that may not be advertised.
✨Tip Number 2
Stay updated on market trends and competitor activities in the sustainable goods space. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the industry, making you a more attractive candidate.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that led to significant sales growth. Be ready to share quantifiable results and how you adapted your approach based on data analysis.
✨Tip Number 4
Showcase your leadership style and experience in managing teams effectively. Highlight examples of how you've motivated and developed team members, as this role requires a hands-on leader who can drive performance and growth.
We think you need these skills to ace Head of Sales - Retail/FMCG/Sustainability
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in retail sales leadership, particularly within FMCG or sustainable goods. Use specific examples that demonstrate your ability to drive revenue growth and manage teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with the brand's mission. Discuss your strategic thinking and hands-on execution abilities, providing examples of how you've successfully scaled retail sales in previous roles.
Showcase Your Data-Driven Approach: Emphasise your experience with analysing sales data and market trends. Include specific metrics or KPIs you have used in past roles to optimise revenue streams and drive sales performance.
Highlight Your Network: Mention your established relationships within the FMCG sector. This can be a significant advantage, so be sure to detail any key partnerships or collaborations you've developed that could benefit the company.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Strategic Vision
Prepare to discuss your vision for retail expansion in the sustainability sector. Highlight specific strategies you've implemented in previous roles that led to significant growth, and be ready to explain how you would apply similar tactics to this brand.
✨Demonstrate Your Data-Driven Approach
Be prepared to talk about how you've used data to inform your sales strategies. Discuss examples where analysing sales data or market trends led to successful outcomes, and how you plan to implement KPIs to track performance in this role.
✨Highlight Your Relationship-Building Skills
Since establishing distributor relationships is key, come equipped with examples of how you've successfully forged partnerships with retailers in the past. Emphasise your network within FMCG and how it can benefit the company.
✨Express Your Passion for Sustainability
This role is focused on sustainability, so make sure to convey your passion for this area. Share any relevant experiences or initiatives you've been involved in that align with sustainable practices, demonstrating your commitment to making a positive impact.
