Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B sales, manage partnerships, and drive growth in exhibitions.
- Company: Join an established B2B events business with a strong reputation.
- Benefits: Enjoy a hybrid work model and competitive salary with great commissions.
- Why this job: Elevate your career in a fast-paced environment with a focus on innovation.
- Qualifications: Proven B2B sales experience, especially in exhibitions or media, is essential.
- Other info: This role offers mentorship opportunities and a chance to shape commercial strategies.
The predicted salary is between 46200 - 57800 £ per year.
An established B2B events business is looking for a strategic and commercially minded Head of Business Development to drive growth across a portfolio of large-scale professional shows. This senior-level role is ideal for someone with a strong background in media or exhibition sales who thrives in a fast-paced environment and is comfortable leading high-value partnerships, securing new business, and shaping revenue strategies across multiple streams, including stand sales, sponsorship, and digital solutions.
The successful candidate will take ownership of sales leadership, team management, and long-term client development while contributing directly to commercial strategy, financial forecasting, and innovation across the group. They will be expected to manage their own sales pipeline while also mentoring the wider team, developing high-impact proposals, and ensuring performance metrics are consistently met. This role would suit someone highly motivated, with excellent negotiation skills, and a passion for identifying new opportunities and unlocking value in a competitive commercial landscape.
What will this role include?
- Driving new business and managing high-value commercial partnerships across events, sponsorship, and digital solutions
- Leading and mentoring a sales team to exceed targets and maintain a high-performance culture
- Developing and executing commercial strategies based on market insight and client needs
- Managing key client relationships, including complex negotiations and long-term account growth
- Overseeing sales forecasting, CRM reporting, and cross-functional collaboration to support overall event delivery
The ideal candidate will have / be:
- Proven experience in B2B sales, ideally within exhibitions, events, or media, with a strong track record in both new business and account growth
- Confident leading high-value commercial conversations, including sponsorship, stand space, and digital sales
- Skilled in managing and motivating a sales team while contributing personally to revenue generation
- A strategic thinker with excellent communication skills, able to build long-term client relationships and adapt in a fast-paced environment
This is a brilliant opportunity to elevate your profile and experience within an award-winning business so if you think you fit the above criteria and you’re ready to take the next step in your career, make sure to get in touch with us now!
Head of Sales - B2B Exhibitions employer: SAVVY RECRUITMENT
Contact Detail:
SAVVY RECRUITMENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - B2B Exhibitions
✨Tip Number 1
Network strategically within the B2B events and exhibitions industry. Attend relevant trade shows, conferences, and networking events to connect with key players and potential clients. Building relationships in person can give you an edge when applying for this role.
✨Tip Number 2
Research the company thoroughly. Understand their portfolio of events, recent successes, and challenges they face in the market. This knowledge will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 3
Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've driven new business, managed high-value partnerships, and exceeded targets. Quantifying your success will make a strong impression.
✨Tip Number 4
Showcase your leadership skills by discussing your experience in mentoring and managing teams. Highlight how you've fostered a high-performance culture and contributed to team success, as this is crucial for the Head of Sales role.
We think you need these skills to ace Head of Sales - B2B Exhibitions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B sales, particularly within exhibitions or events. Use specific metrics to demonstrate your success in driving new business and managing high-value partnerships.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic thinking and leadership skills. Mention specific examples of how you've successfully led teams and developed commercial strategies that align with the job description.
Showcase Relevant Achievements: Include quantifiable achievements in your application that reflect your ability to exceed sales targets and manage client relationships. This could be in the form of increased revenue percentages or successful negotiations.
Demonstrate Industry Knowledge: Research the B2B events industry and include insights in your application. Show that you understand current trends and challenges, and explain how you can contribute to the company's growth in this competitive landscape.
How to prepare for a job interview at SAVVY RECRUITMENT
✨Showcase Your Strategic Thinking
As a Head of Sales, you'll need to demonstrate your ability to develop and execute commercial strategies. Prepare examples of how you've successfully identified market opportunities and adapted strategies to meet client needs in previous roles.
✨Highlight Your Leadership Skills
This role involves leading and mentoring a sales team. Be ready to discuss your leadership style, how you motivate teams to exceed targets, and any specific instances where you've successfully developed team members or improved performance.
✨Prepare for Complex Negotiations
Given the emphasis on high-value partnerships and complex negotiations, practice articulating your negotiation tactics. Share experiences where you've secured significant deals or navigated challenging discussions with clients.
✨Demonstrate Your Passion for B2B Sales
The ideal candidate should have a strong passion for B2B sales, particularly in exhibitions and events. Convey your enthusiasm for the industry and discuss what drives you to succeed in this competitive landscape.
