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For Companies At a Glance
- Tasks: Lead the design of customer journeys and automate communications for better engagement.
- Company: Join a dynamic marketing team focused on personalised wellness experiences.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a mission-driven company that values innovation and customer connection.
- Qualifications: Experience in CRM and a knack for data-driven strategies are essential.
- Other info: This is a 12-month fixed-term role based in Coventry, with flexible working options.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid – 2 days per week in the Midlands, Coventry (Mon–Tues)
Salary: up to £60,000 (DOE)
Role Overview
We are looking for an experienced CRM professional to join our growing marketing function on a fixed-term basis. This role focuses on building intelligent, data-led customer journeys that support our wider ambition to deliver accessible and personalised wellness experiences.
You’ll be tasked with transforming complex product offerings ranging from health services to coaching into seamless lifecycle programmes that drive customer engagement and retention. This includes designing multi-stage automated communications and working closely with stakeholders across product, content, analytics, and technology.
This is a hands-on and strategic role, ideal for someone who can combine CRM build with cross-functional leadership and commercial awareness.
Key Areas of Ownership
- Customer Journey Strategy & Automation
- Design and implement CRM journeys across all lifecycle stages, including onboarding, engagement, reactivation, and retention.
- Use automation and real-time data to personalise the customer experience at every stage.
CRM Manager (12-Month Fixed-Term) employer: Click To Hired
Contact Detail:
Click To Hired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (12-Month Fixed-Term)
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies that are popular in the industry. Being knowledgeable about platforms like Salesforce, HubSpot, or similar can give you an edge during discussions with us.
✨Tip Number 2
Showcase your experience with data-driven decision-making. Be prepared to discuss specific examples of how you've used analytics to improve customer journeys and engagement in previous roles.
✨Tip Number 3
Highlight your ability to work cross-functionally. We value collaboration, so be ready to share instances where you've successfully partnered with different teams to achieve a common goal.
✨Tip Number 4
Prepare to discuss your strategic thinking skills. Think about how you would approach designing a customer journey for our diverse product offerings and be ready to present your ideas during the interview.
We think you need these skills to ace CRM Manager (12-Month Fixed-Term)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management and data-driven marketing. Use specific examples that demonstrate your ability to design customer journeys and implement automation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and retention. Mention how your skills align with the role's requirements, particularly in transforming complex product offerings into seamless experiences.
Showcase Your Analytical Skills: In your application, emphasise your experience with data analysis and how it has informed your CRM strategies. Provide examples of how you've used data to personalise customer experiences and improve engagement.
Highlight Cross-Functional Collaboration: Since the role involves working closely with various stakeholders, include examples of past collaborations. Describe how you’ve successfully led projects that required input from different teams, such as product, content, and technology.
How to prepare for a job interview at Click To Hired
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a CRM Manager. Familiarise yourself with customer journey strategies, automation processes, and how to leverage data for personalisation. This will help you demonstrate your knowledge during the interview.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully designed and implemented CRM strategies. Highlight any multi-stage automated communications you've created and the impact they had on customer engagement and retention.
✨Know the Company
Research the company’s products and services, especially those related to health and wellness. Understanding their mission and values will allow you to tailor your responses and show how your experience aligns with their goals.
✨Prepare Questions
Have insightful questions ready to ask at the end of the interview. Inquire about their current CRM strategies, challenges they face, or how they measure success in customer engagement. This shows your genuine interest in the role and the company.
