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- Tasks: Lead data analysis to enhance user experience across digital and social media.
- Company: Join a dynamic team in Manchester focused on impactful data-driven decisions.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of analytics, influencing content strategies and driving user engagement.
- Qualifications: Proficiency in SQL, web analytics, and data visualisation tools required.
- Other info: Ideal for those passionate about data storytelling and mentoring others.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting for a Senior Performance Analyst. You’ll be a lead voice for data and analysis within teams. You will be responsible for analysing user behaviours and performance across different channels, formats and services. You will focus on digital and social media analytics but also work with data from other sources such as third-parties, surveys and user feedback. Your insights will drive prioritisation, helping content leadership and teams to focus on features that work best for users.
You will provide leadership to content design and content development teams to identify what needs to be measured, develop hypotheses and test what success looks like. You will own and manage strategic work, such as community building and training, or analytics implementation policies for products, benchmarking and agreeing common performance indicators. You will own the management and development of analytical instrumentation and be responsible for accurate data collection implementation.
You will be proactive in working with other disciplines and datasets to enrich stories, for example, working closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour. You will influence content designers by developing strategies and recommendations for content creation and improvements based on analysis.
Person specification
- Strong proficiency in SQL coding and Web Analytics experience (Google Analytics is desired).
- Detailed understanding and practical experience in data analysis and visualisation tools including Looker Studio and SQL.
- Experience of working in an agile, project-based environment, focused on delivering user needs.
- Demonstrable success in developing implementation strategy, roadmaps, measurement frameworks, instrumentation, quality assurance, administration and analysis.
- Expertise in running A/B and multivariate testing, including the selection and setting up of appropriate tooling.
- Experience in the configuration and administration of social media analytics including social listening tools, and how this data can drive desired user outcomes.
- Strong data storytelling skills - discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority.
- Proven capability of coaching and mentoring others with an ability to upskill non-technical team members, helping them to better understand data and analytics, and ensuring they can contribute effectively to the broader goals of the team.
Senior Performance Analyst. employer: Mastek
Contact Detail:
Mastek Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Analyst.
✨Tip Number 1
Familiarise yourself with the latest trends in digital and social media analytics. Understanding current tools and methodologies will not only enhance your knowledge but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the performance analysis space, especially those who have experience with SQL and Google Analytics. Engaging in conversations can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Showcase your data storytelling skills by preparing examples of how you've communicated complex data insights to non-technical stakeholders. This will highlight your ability to bridge the gap between data and actionable strategies.
✨Tip Number 4
Consider participating in relevant online forums or communities where performance analysts share their experiences and challenges. This can help you gain practical insights and demonstrate your proactive approach to learning.
We think you need these skills to ace Senior Performance Analyst.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL coding, web analytics, and data analysis tools like Looker Studio. Emphasise any relevant projects where you've successfully implemented measurement frameworks or conducted A/B testing.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of user behaviour analysis and how your insights have previously influenced content strategies. Mention specific examples of how you've collaborated with cross-functional teams to drive results.
Showcase Data Storytelling Skills: Include examples in your application that demonstrate your ability to communicate complex data insights clearly. Highlight instances where you've presented findings to stakeholders at various levels, ensuring they understood the implications for their work.
Highlight Leadership Experience: If you have experience coaching or mentoring others in data analysis, make sure to include this in your application. Discuss how you've helped non-technical team members understand analytics and contribute to team goals.
How to prepare for a job interview at Mastek
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with SQL coding and web analytics. Bring examples of how you've used data analysis to drive decisions in previous roles, especially focusing on digital and social media analytics.
✨Demonstrate Data Storytelling
Practice explaining complex data insights in a simple way. You might be asked to present findings to stakeholders with varying levels of analytical expertise, so being able to tell a compelling story with data is crucial.
✨Highlight Your Leadership Experience
Since this role involves providing leadership to content design and development teams, be ready to share examples of how you've successfully led projects or mentored others in the past. Emphasise your ability to influence and guide teams based on data-driven insights.
✨Prepare for Technical Questions
Expect questions about your experience with A/B testing, multivariate testing, and social media analytics tools. Brush up on the technical aspects and be ready to discuss how you've implemented these strategies in your previous roles.
