At a Glance
- Tasks: Identify and nurture leads in the biotech and pharma sectors through targeted marketing.
- Company: Join a dynamic team focused on pre-clinical drug discovery within the European market.
- Benefits: Enjoy remote work flexibility and collaborate with innovative professionals across Europe.
- Why this job: Make an impact in drug discovery while developing your marketing skills in a supportive environment.
- Qualifications: Bachelor’s degree in a scientific field and 3-5 years of relevant experience required.
- Other info: Ideal for tech-savvy individuals passionate about life sciences and digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic and results-oriented Lead Generation Specialist to join our team within our European discovery services segment. The ideal candidate will leverage their knowledge of pre-clinical drug discovery, as well as the pharmaceutical/biotech landscape, to reach out and nurture leads generated by the Market Intelligence and Business Development team. By crafting targeted and tailored engagements, the Lead Generation Specialist will align our discovery services solutions with the specific needs of our biotech and pharma prospects. Proficiency in marketing communication and digital marketing tools, including professional social platforms, is essential. Please note the location of this job is remote / work from home in Europe.
- Identify Leads: Through data mining, active surveillance of public domain information, and collaboration with the business and marketing teams identify and triage new opportunities.
- Engage with Leads: Reach out to pre-qualified leads generated by the Market Intelligence team with customized, solution-driven offers that align with the prospects’ pipeline and our small molecule, peptide and oligo-based solutions.
- Tailored Communication: Develop and execute targeted marketing communications that resonate with potential biotech and pharma clients, ensuring alignment with their research, development, and manufacturing needs.
- Pipeline Matching: Analyze client pipelines and align our service offerings to address specific challenges in drug discovery, development, and manufacturing, focusing on small molecules, peptides and oligo-based modalities.
- Digital Marketing Execution: Utilize digital marketing tools (e.g., email marketing, CRM systems) and professional social platforms (e.g., LinkedIn, industry-specific forums) to nurture relationships and generate qualified leads.
- Collaborate with Marketing and Sales: Work closely with the sales and marketing teams to refine messaging, positioning, and campaigns, ensuring a consistent flow of communication with potential clients.
- Generate new leads: In partnership with the BD team such as organizing symposia and local events, e.g. on Science Parks.
- Proven team player: Must possess effective inter-personal skills to enable effective teamwork across multiple groups and geographies.
- Data-Driven Approach: Use data and analytics to measure lead generation success, refine outreach strategies, and report on KPIs to ensure optimal ROI for marketing efforts.
- Must be organised and detail-oriented and able to process data from diverse sources.
Job Requirements:
- Educational Background: Bachelor’s degree or higher in chemistry, biology, pharmaceutical sciences, or a related scientific field.
- Industry Experience: At least 3-5 years of experience in a drug discovery or business development/marketing role in life sciences.
- Marketing Skills: Proven ability to create compelling marketing content and offers tailored to specific client needs, with hands-on experience using digital marketing tools and social media platforms (e.g., LinkedIn).
- Communication: Excellent written and verbal communication skills, with the ability to convey technical information clearly to both scientific and non-scientific audiences. Demonstrable gravitas and relationship-building skills.
- Tech-Savvy: Proficiency in CRM tools, marketing automation platforms, and lead tracking software to manage and optimize outreach efforts.
Preferred Qualifications:
- Experience working in contract research or manufacturing organizations (CROs/CDMOs), preferably with some experience in lead generation.
- Familiarity with current trends in drug discovery, especially in the small molecule, nucleic acid or peptide-based therapeutics space.
- Knowledge of the biotech and pharma landscape, including key players, trends, and drug development pipelines.
Lead Generation Manager - Remote EU employer: WuXi AppTec
Contact Detail:
WuXi AppTec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Manager - Remote EU
✨Tip Number 1
Familiarise yourself with the latest trends in drug discovery, especially regarding small molecules and peptides. This knowledge will help you engage more effectively with potential clients and demonstrate your expertise during conversations.
✨Tip Number 2
Utilise LinkedIn to connect with professionals in the biotech and pharma sectors. Join relevant groups and participate in discussions to showcase your knowledge and build relationships that could lead to opportunities.
✨Tip Number 3
Consider attending virtual industry events or webinars related to drug discovery and lead generation. Networking at these events can provide valuable contacts and insights that may help you stand out as a candidate.
✨Tip Number 4
Showcase your proficiency with digital marketing tools by sharing examples of successful campaigns you've executed in the past. Being able to discuss specific metrics and outcomes will demonstrate your capability to drive results.
We think you need these skills to ace Lead Generation Manager - Remote EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation, drug discovery, and marketing. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the pharmaceutical and biotech landscape. Explain how your skills and experiences align with the role and how you can contribute to the company's success.
Showcase Your Marketing Skills: In your application, provide examples of successful marketing campaigns or lead generation strategies you've implemented in the past. Highlight your proficiency with digital marketing tools and platforms like LinkedIn.
Highlight Team Collaboration: Emphasise your ability to work effectively within teams. Mention any experiences where you collaborated with sales and marketing teams to achieve common goals, as this is crucial for the role.
How to prepare for a job interview at WuXi AppTec
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the pharmaceutical and biotech landscape during the interview. Discuss current trends in drug discovery, especially related to small molecules and peptides, to show that you are well-informed and passionate about the field.
✨Tailor Your Communication Style
Since the role involves crafting targeted marketing communications, practice how you can convey complex scientific information clearly. Be prepared to explain how you would tailor your messaging to resonate with both scientific and non-scientific audiences.
✨Highlight Your Digital Marketing Skills
Be ready to discuss your experience with digital marketing tools and platforms, particularly LinkedIn and CRM systems. Share specific examples of how you've used these tools to generate leads or nurture client relationships in previous roles.
✨Demonstrate Team Collaboration
As a Lead Generation Manager, you'll need to work closely with various teams. Prepare examples of how you've successfully collaborated with sales and marketing teams in the past, focusing on how you refined messaging and campaigns to achieve common goals.