At a Glance
- Tasks: Lead digital marketing strategies to boost online traffic and revenue for hospitality properties.
- Company: Join Blu Digital, a dynamic agency focused on innovative marketing solutions.
- Benefits: Enjoy a competitive salary, career growth opportunities, and a vibrant work culture in London.
- Why this job: Make a real impact in the hospitality sector while leading a passionate team.
- Qualifications: Experience in hospitality marketing with skills in SEO, PPC, and CRM is essential.
- Other info: This role requires an EU work permit and offers a chance to shape digital marketing.
The predicted salary is between 43200 - 72000 £ per year.
Location: London
Are you looking for a new role within Marketing and want to take the next step in your career? My client is seeking a Head of Digital Marketing based in Kent. The role involves designing and executing an ambitious digital marketing strategy to increase online traffic and ROI through social and direct online marketing channels.
You will be responsible for enhancing the performance of websites and microsites to improve revenue for HPH properties, analyzing website analytics, SEO (organic ranking), PPC, and CRO. The role includes conducting regular quality assurance audits on hotel content, images, and profiles across owned and third-party booking platforms, meta search engines, and online channels.
You will lead a team of three and manage the email marketing functions for HPH and hotels, including B2B and B2C databases and CRM integration.
Applicants should have experience in the hospitality sector or similar, with strong skills in CRO, PPC, SEO, and CRM.
Please apply below or contact me directly on LinkedIn!
Head of Digital Marketing - Hospitality (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing - Hospitality (Basé à London)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the hospitality sector. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the hospitality and digital marketing fields. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at companies like ours.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you improved ROI through SEO, PPC, or CRO strategies, as this will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Research our company and its digital presence thoroughly. Understanding our brand values and current marketing strategies will enable you to tailor your discussions and show how you can align with our vision for growth in the hospitality sector.
We think you need these skills to ace Head of Digital Marketing - Hospitality (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within the hospitality sector. Emphasise your skills in SEO, PPC, and CRO, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality industry. Mention specific achievements that demonstrate your ability to drive online traffic and ROI.
Showcase Analytical Skills: In your application, include examples of how you've used website analytics to improve performance. Discuss any tools or methodologies you’ve employed to enhance digital marketing strategies.
Highlight Leadership Experience: Since the role involves leading a team, be sure to mention any previous leadership roles. Discuss how you have successfully managed teams and projects, particularly in a digital marketing context.
How to prepare for a job interview at Golden Bees
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in the hospitality sector. Be prepared to discuss specific strategies you've implemented in SEO, PPC, and CRO that have led to measurable results.
✨Demonstrate Leadership Skills
As a Head of Digital Marketing, you'll be leading a team. Share examples of how you've successfully managed teams in the past, focusing on your leadership style and how you motivate others to achieve their goals.
✨Prepare for Technical Questions
Expect questions about website analytics and performance metrics. Brush up on your knowledge of tools like Google Analytics and be ready to explain how you've used data to drive marketing decisions.
✨Understand the Company’s Brand and Values
Research the company and its properties thoroughly. Be ready to discuss how your vision for digital marketing aligns with their brand values and how you can enhance their online presence.