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- Tasks: Lead global paid acquisition strategies for crypto gambling, focusing on high-LTV players.
- Company: Join a dynamic crypto igaming startup redefining gaming with blockchain technology.
- Benefits: Enjoy competitive pay, performance bonuses, and the freedom to innovate.
- Why this job: Be part of a fast-paced team shaping the future of gaming and crypto.
- Qualifications: 5+ years in performance marketing, with experience in crypto or gambling required.
- Other info: Opportunity to scale acquisition globally and shape a growing team.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a young and growing crypto igaming startup that's redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for a Senior Performance Marketing Manager who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical.
As the Senior Performance Marketing Manager, you'll lead and scale their global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for our crypto gambling partners. This is a senior, strategic, and hands-on role perfect for someone who's not afraid to get in the weeds, optimize well, and scale fast.
Key Responsibilities- Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying.
- Identify and scale high-performing campaigns targeting crypto-native gambling audiences.
- Manage six-figure+ monthly ad budgets with a laser focus on CPA, ROAS, and LTV.
- Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions.
- Build and manage relationships with networks, affiliates, and third-party ad tech vendors.
- Run competitor research, market analysis, and campaign benchmarking.
- Track, analyze, and report on performance KPIs using visualisation platforms.
- Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3).
- 5+ years of experience in performance marketing, with at least 2+ years in crypto, gambling, or high-risk verticals.
- Deep understanding of paid media buying in both Web2 and Web3 ecosystems.
- Proven track record of scaling paid campaigns profitably.
- Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia).
- Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals.
- Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms.
- Entrepreneurial mindset comfortable working in fast-paced, performance-driven environments.
- Experience working directly with or promoting crypto casinos / betting platforms.
- Understanding of on-chain analytics, wallets, and DeFi user behavior.
- Strong network in the crypto and gambling ad space.
- Competitive compensation + performance-based bonuses.
- Full ownership of your growth channel(s).
- Opportunity to shape a growing team and scale acquisition globally.
- Freedom to test, fail, and scale fast backed by a team that knows how to win.
Senior Performance Marketing Manager Crypto Gambling Acquisition employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager Crypto Gambling Acquisition
✨Tip Number 1
Familiarise yourself with the latest trends in crypto and gambling. Understanding the nuances of these industries will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network within the crypto and gambling communities. Attend relevant events, webinars, or online forums to connect with industry professionals. This can lead to valuable insights and potential referrals that could boost your application.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised performance metrics like CPA and ROAS, as this will highlight your hands-on experience.
✨Tip Number 4
Stay updated on compliance and risk mitigation strategies in the gambling vertical. Being knowledgeable about these aspects will set you apart from other candidates and show that you understand the complexities of the industry.
We think you need these skills to ace Senior Performance Marketing Manager Crypto Gambling Acquisition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially within the crypto and gambling sectors. Use specific metrics to demonstrate your success in managing ad budgets and scaling campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the crypto gaming industry and how your skills align with the company's mission. Mention any specific campaigns you've led that relate to crypto or high-risk verticals.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've tracked and reported on KPIs in previous roles. Highlight your experience with conversion tracking and data visualisation tools.
Demonstrate Industry Knowledge: Research current trends in crypto and iGaming. Mention any relevant insights or experiences you have with emerging acquisition channels, as this will show your commitment to staying ahead in the industry.
How to prepare for a job interview at Golden Bees
✨Showcase Your Experience in Crypto and Gambling
Make sure to highlight your previous experience in performance marketing, especially within the crypto and gambling sectors. Be prepared to discuss specific campaigns you've managed, focusing on how you navigated the unique challenges of these high-risk verticals.
✨Demonstrate Your Analytical Skills
Since the role requires advanced analytics skills, come ready to discuss how you've tracked and reported on performance KPIs in past roles. Use examples that showcase your ability to analyse data and make data-driven decisions to optimise campaigns.
✨Familiarise Yourself with Compliance and Risk Mitigation
Understanding compliance issues and risk mitigation strategies in the gambling vertical is crucial. Brush up on relevant regulations and be prepared to discuss how you've successfully navigated these challenges in your previous roles.
✨Stay Updated on Industry Trends
The crypto and iGaming industries are constantly evolving. Show your enthusiasm for the field by discussing recent trends, emerging acquisition channels, and any innovative strategies you've seen or implemented. This will demonstrate your passion and commitment to staying ahead in the industry.
