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- Tasks: Lead and grow the UK/Ireland sales team while driving revenue and managing complex deals.
- Company: HSI Skillko is a top online platform for safety and compliance training, rapidly expanding in the UK and Ireland.
- Benefits: Enjoy remote work flexibility, competitive salary, performance bonuses, and opportunities for career advancement.
- Why this job: Join a mission-driven company focused on workplace safety, with a culture that values autonomy and growth.
- Qualifications: 7+ years in B2B SaaS sales, including leadership experience; familiarity with CRM systems and sales methodologies preferred.
- Other info: This role offers the chance to shape the future of safety training in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
Drive growth, lead with purpose, and shape the future of safety and compliance training.
About HSI Skillko
HSI Skillko is a leading online safety and compliance training platform, helping companies and their workers stay safe, certified, and compliant. As part of HSI — a global provider of EHS and workforce training solutions — Skillko is scaling rapidly across the UK and Ireland. We’re looking for an experienced and driven Director of Sales to lead this expansion and accelerate our growth in the region.
The Role
We’re looking for a hands-on Sales Director to lead our UK/Ireland sales team through a period of aggressive growth. This role is ideal for a process-driven SaaS sales leader who thrives in a fast-moving environment, excels at pipeline management, and knows how to coach and scale high-performing Account Executives. You’ll report to both the CRO and Regional General Manager, owning day-to-day sales execution and contributing to our go-to-market strategy for the Skillko product line.
Location
This is a remote-first position, with occasional travel. Candidates should be based in the UK or Ireland with easy access to a major airport.
Key Responsibilities
- Sales Leadership & Execution: Own and execute a scalable, structured sales process with clear pipeline rigor. Set and manage team and individual targets with strong forecast accountability. Support reps through complex deals and ensure call cadences and activity benchmarks are consistently met. Deliver consistent revenue growth through strong pipeline management and team performance. Collaborate with leadership to refine the GTM strategy as we expand across sectors.
- Team Management & Coaching: Build, coach, and lead a team of high-performing B2B AEs, providing tactical coaching and performance management. Foster a results-oriented, feedback-driven culture focused on ongoing skill development. Identify skill gaps and lead regular sales training, role plays, and performance check-ins.
- Customer & Market Engagement: Build and deepen relationships with key customers and prospects. Guide the team in targeting mid-market and enterprise clients in high-risk sectors (construction, logistics, energy, manufacturing, etc.). Identify and pursue new market opportunities across sectors and geographies. Champion the voice of the customer internally to support product and marketing alignment.
- Cross-Functional Collaboration: Collaborate with Marketing, Product, and Customer Success to ensure go-to-market alignment. Contribute to product feedback and positioning through market insights and client input.
- Operational & Financial Management: Lead weekly pipeline reviews and forecast calls with rigor. Ensure proper use of CRM (Salesforce) and sales enablement tools. Track key metrics, report on performance trends, and contribute to revenue planning.
Qualifications
- 7+ years of experience in B2B SaaS sales, including at least 3 years in a sales leadership role.
- Proven success managing and scaling remote or hybrid sales teams.
- Deep understanding of the UK/Ireland business landscape and regional buying behaviours.
- Strong track record in pipeline forecasting, deal strategy, and driving process accountability.
- Experience selling into complex or regulated industries such as utilities, logistics, health & safety, or workforce compliance (preferred, not required).
- A track record of coaching and developing Account Executives, with an emphasis on skill growth and performance.
- Experience managing complex sales cycles and navigating enterprise-level customer needs.
- Comfortable leading through ambiguity while implementing structure, rigor, and repeatable processes.
- Proficient with CRM systems (Salesforce preferred) and confident using data to drive decision-making.
- Experience with tools like DealHub, Gong, Hubspot, or Salesloft is a plus.
- Genuine passion for helping businesses build safer, smarter, and more compliant workplaces.
- Familiarity with sales methodologies such as MEDDIC, Challenger, or similar frameworks.
- Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
Lead a high-impact regional team with strong momentum and market potential. Be part of a fast-growing global company committed to workplace safety and compliance. Competitive base salary + performance bonus + opportunity for advancement. Inclusive, mission-driven culture that values autonomy and action.
Director of Sales - EMEA employer: Humane Society International
Contact Detail:
Humane Society International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales - EMEA
✨Tip Number 1
Familiarise yourself with the specific challenges and opportunities in the UK and Ireland markets, especially in sectors like construction and logistics. Understanding regional buying behaviours will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the B2B SaaS sales space, particularly those who have experience in safety and compliance training. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Showcase your leadership skills by preparing examples of how you've successfully managed and scaled remote sales teams. Highlighting your ability to coach and develop Account Executives will resonate well with our focus on building high-performing teams.
✨Tip Number 4
Be ready to discuss your experience with CRM systems, particularly Salesforce, and how you've used data to drive decision-making. Demonstrating your proficiency with sales enablement tools will be crucial in showing that you're equipped to handle the operational aspects of the role.
We think you need these skills to ace Director of Sales - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS sales and leadership roles. Emphasise your achievements in pipeline management and team performance, as these are crucial for the Director of Sales position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for safety and compliance training. Discuss how your background aligns with HSI Skillko's mission and how you can contribute to their growth in the UK and Ireland.
Showcase Leadership Skills: Provide specific examples of how you've successfully managed and scaled sales teams in the past. Highlight your coaching methods and how you've fostered a results-oriented culture within your teams.
Demonstrate Market Knowledge: Research the UK/Ireland business landscape and be prepared to discuss your understanding of regional buying behaviours. Mention any experience you have in complex or regulated industries, as this will strengthen your application.
How to prepare for a job interview at Humane Society International
✨Showcase Your Sales Leadership Experience
Be prepared to discuss your previous roles in sales leadership, particularly in B2B SaaS. Highlight specific examples where you successfully managed and scaled remote teams, as this is crucial for the Director of Sales position.
✨Demonstrate Pipeline Management Skills
Since pipeline management is a key responsibility, come equipped with examples of how you've effectively managed sales pipelines in the past. Discuss your approach to forecasting and maintaining accountability within your team.
✨Understand the Market Landscape
Familiarise yourself with the UK and Ireland business landscape, especially in sectors like construction and logistics. Showing that you understand regional buying behaviours will set you apart from other candidates.
✨Emphasise Coaching and Development
Prepare to talk about your experience in coaching Account Executives. Share specific strategies you've used to identify skill gaps and foster a results-oriented culture, as this aligns with the company's focus on ongoing skill development.
