Growth Marketing Lead

We’re hiring a Growth Marketing Lead to take ownership of a cross-functional POD focused on driving strategic growth for a portfolio of e-commerce brands. You’ll lead performance, creative, and client teams to align strategy and execution around clear growth goals. This is a high-impact role for a growth expert who thrives on leadership, accountability, and data-driven decision-making.

Founded by Olly Hudson and Joe Marston, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK. We’re built on the core values of collaboration, innovation, and accountability. With a team of over 40 A-Players, we profitably spent more than £250m on Meta, Google, and TikTok ads in 2024, helping brands like The Essence Vault, Art of Football, and Bee Inspired scale rapidly.

Your Impact

• Deliver measurable client growth through data-driven paid media strategy, campaign execution, and cross-team leadership.
• Set and manage client growth roadmaps tied to revenue and acquisition KPIs.
• Lead a cross-functional POD (media buyers, creatives, and account managers).
• Ensure alignment across media, creative, and client success teams.
• Deliver measurable revenue growth and strong client outcomes.
• Support client retention and cross-service upsells.

As a Growth Marketing Lead at Soar With Us, you’ll take ownership of client growth, transforming data-driven insights into impactful strategies that drive revenue and customer acquisition. You’ll be the link between creative direction and performance, ensuring every campaign is both strategically sound and operationally effective. Your role will span from high-level planning to team coordination and client communication.

Growth Strategy and Planning:

• Develop comprehensive 12-month growth roadmaps, aligning creative, performance, and financial goals.
• Use the Growth Xcelerator to set ambitious, data-backed KPIs for revenue growth and customer acquisition.
• Conduct in-depth market research and competitive analysis to identify high-potential growth opportunities.
• Regularly review and adapt strategies based on performance data and client goals.

POD Leadership and Collaboration:

• Lead a cross-functional Performance Operating Division (POD), coordinating efforts between Account Managers, Media Buyers, and Creative Strategists.
• Drive alignment across teams to ensure consistent messaging, creative quality, and data-driven decision-making.
• Act as the strategic anchor within the POD, setting direction and ensuring everyone is working towards the same client outcomes.

Data-Driven Optimisation:

• Use platforms like Shopify, Triple Whale, and ad account analytics to monitor performance, identify trends, and make real-time optimisations.
• Transform raw data into actionable insights, guiding creative adjustments and media strategy refinements.
• Regularly assess the health of client accounts, ensuring that targets for ROAS, CAC, and customer LTV are consistently met or exceeded.

Client Communication and Relationship Building:

• Build strong, trust-based relationships with clients, acting as their primary strategic advisor.
• Present clear, data-backed insights and growth recommendations, ensuring clients understand the impact of your work.
• Provide regular performance updates, helping clients connect day-to-day tactics with long-term growth goals.

Creative Collaboration:

• Partner closely with creatives to develop impactful, conversion-focused campaigns that align with strategic goals.
• Use data to refine creative direction, ensuring every asset is designed to drive measurable results.

Skills & Experience:

• Minimum 3 years of hands-on experience managing paid media campaigns on Meta or Google.
• Deep understanding of Acquisition channels, landing pages, e-commerce best practices, and growth levers.
• Proven track record in producing accurate forecasts and data-driven strategies.
• Strong grasp of creative ideation, data-backed execution, and performance analysis.
• Clear, confident communicator with a talent for simplifying complex ideas.
• Experience leading cross-functional teams, aligning creative and media strategies for maximum impact.
• High proficiency in Shopify, Triple Whale, and other E-commerce analytics tools.

What Success Looks Like…

• 6 Months: Consistently achieving growth goals across client accounts. Building trust with clients and high-functioning POD collaboration. Streamlining workflows between strategy, creative, and performance.
• 12 Months: Trusted to lead high-value clients and deliver best-in-class results. Developed scalable systems for campaign planning, delivery, and review. Potential to step up to lead larger teams and complex accounts.
• 24 Months: Recognised internally as a strategic growth leader. Leading high-revenue accounts and contributing to agency-wide strategy. Positioned for progression into Senior Growth Lead or Head of Growth roles.

Act as the strategic and operational lead for your POD. Drive accountability, coordination, and innovation across performance and creative teams. Provide regular feedback, direction, and mentorship to team members. Champion a test-and-learn culture that prioritises outcomes and continuous improvement.

Our Values

• Extreme Ownership: Taking responsibility for every outcome within your control.
• Radical Curiosity: Challenging assumptions and exploring what’s next to drive smarter, more innovative results.
• Kind Candour: Saying what needs to be said with honesty, empathy, and purpose.
• Client-Centricity: Thinking like owners, acting in our clients’ best interests, always.

Salary: £45,000–£55,000 depending on experience, plus annual performance bonus. Culture of extreme ownership, curiosity, and collaboration. Remote-first flexibility with optional hybrid access to our UK HQ. Private health insurance, life insurance, and wellness perks. 25 days annual leave (plus your birthday off and additional days for long service). Professional development budget and learning resources. Peer-nominated Kudos system and annual bonus scheme. Work Abroad Scheme: Up to 30 days working overseas per year.