Events Sales Executive

Department: PNI Events / Rolling Minds – Events Arm of Pan-n-Ice

Location: Pan-n-Ice HQ, Notting Hill – W10 5BN, London

Reporting to: Business Development Manager (BDM)

Job Purpose: To drive outbound and inbound sales for PNI Events (Rolling Minds), manage key client relationships, and support the development and delivery of creative, high-impact event experiences. You will play a vital role in growing our event portfolio and delivering unforgettable moments for world-renowned brands.

Why Join Us? At PNI Events (Rolling Minds), we produce unforgettable event experiences for some of the most recognisable brands in the world — from Disney+ and Google to Spotify, Amazon, and Red Bull. From immersive pop-ups to high-profile brand activations, we’re known for delivering bold, creative campaigns across the UK and internationally. We operate with the energy and ambition of a high-growth startup. Our culture is fun, fast-paced, and full of opportunity. You’ll be working in a passionate, supportive team — where no two days are the same, and your creativity and hustle will shape the future of our events business.

Key Responsibilities:

• Cold calling, cold outreach, emails, LinkedIn etc.
• Use Apollo as the primary tool for sourcing, managing, and tracking sales leads.
• Use Aircall to make and log all calls efficiently and professionally.
• Transfer confirmed leads only into Pipedrive, which is used as the main events delivery platform.
• Handle inbound event enquiries and convert them with high success rates.
• Maintain up-to-date and accurate sales records and activities within Apollo and Pipedrive.
• Build and update sales templates for emails, messages, and responses.
• Follow up on payments post-event when required.

Client Relationship Management:

• Build and maintain relationships with key clients.
• Attend larger events to network and represent PNI Events (Rolling Minds).
• Gather testimonials and reviews from clients after events to support future sales.
• Support the BDM in nurturing client satisfaction and retention.

Creative Marketing & Platforms:

• Collaborate with the marketing team on sales brochures, POS materials, and social media content.
• Keep all third-party platforms (e.g. Feast It, Kerb) fully updated with strong visuals, reviews, and content.
• Propose and implement new marketing ideas to attract leads and raise brand awareness.

Event & Admin Support:

• Occasionally support events (including weekends) when asked by your line manager.
• Understand event briefs and client expectations to better communicate during the sales process.
• Maintain an organised and compliant Google Drive following the company’s file structure.
• Support internal reporting and sales insights with the BDM and accounting team.

Skills & Experience:

• Sales experience in events, hospitality, F&B, or a creative industry is preferred.
• Confidence in cold calling and client-facing communications.
• Excellent written and verbal communication skills.
• Strong organisational skills and time management.
• Experience with Apollo, Aircall, and Pipedrive is highly desirable.
• Passion for food, drink, and experiential events is essential.
• Creative flair when pitching ideas or describing event experiences.
• Sales-Driven: You get a buzz from closing deals and smashing targets.
• Creative Thinker: You love bold ideas and thinking outside the box.
• Client-Focused: You are a people person who thrives on great relationships.
• Organised: You stay on top of leads, follow-ups, and tasks.
• Self-Starter: You don’t wait to be told what to do – you go after it.
• Team Player: You’re part of a growing, dynamic team and contribute to the vibe.

Benefits:

• 8% commission on all outbound revenue (from new clients), paid monthly.
• Employee of the Month cash bonus.
• Opportunities to travel across the UK and internationally.
• Fun, casual work environment in Notting Hill.

Final Note: This is not your standard sales job. You’ll be pitching exciting, creative experiences — not software or subscriptions. If you’re someone who lives and breathes events, gets fired up by food & drink, and is excited by the idea of joining a rapidly growing company that works with the best brands in the world — then we want to hear from you.

Seniority level: Entry level

Employment type: Full-time

Job function: Sales and Business Development

Industries: Food and Beverage Services