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For Companies At a Glance
- Tasks: Create and manage Google Ads campaigns for Android apps, optimising for maximum ROAS.
- Company: Join ClickOut Media, a remote-first company with a vibrant culture and over 850 diverse team members.
- Benefits: Enjoy 28 days of paid leave, flexible remote work, health insurance, and training compensation.
- Why this job: Be part of a creative team that values innovation and offers rapid growth opportunities.
- Qualifications: 1+ year in performance marketing, experience with Google Ads, and a solid grasp of marketing metrics.
- Other info: Exciting interview process with a chance to grow within a thriving startup environment.
The predicted salary is between 28800 - 48000 £ per year.
What You’ll Do:
- Create, manage, and scale advertising campaigns in Google Ads for Android apps, with plans to expand to iOS apps in the future.
- Regularly generate and implement hypotheses to achieve the target ROAS.
- Optimize ad campaigns to maximize ROAS.
- Systematically test new apps.
- Closely collaborate with the Team Lead and ASO team.
- Report regularly.
- Competitor research.
Requirements:
- 1+ year of experience in performance marketing/user acquisition management.
- Experience with traffic for Android and iOS apps via Google Ads.
- Required experience with Google Ads (PPC, UAC).
- Experience working with Google Firebase.
- Understanding of marketing metrics and the ability to operate with: CPM, CTR, CR, CPA, ROAS, ROMI, ROI, LTV, CAC.
- Creativity and the ability to generate high-quality hypotheses for ad campaigns.
- Desired English level: at least B1 (Intermediate).
How It Works:
- Stage 1: Pre-screening with a recruiter.
- Stage 2: Interview.
- Stage 3: Final interview with COO.
- Stage 4: Reference check.
- Stage 5: Job offer!
The probation period for this position is 3 months. This will give us time to get to know each other better and work together effectively. If you’re ready to take on this exciting challenge and grow with us – send us your resume!
What We Offer:
- 28 business days of paid off.
- Completely remote and flexible work schedule, but we have offices and coworking, where you can work.
- Opportunities to grow quickly both horizontally and vertically.
- Gifts for all possible reasons.
- Health insurance.
- Compensation for training and profile conferences.
- Regular educational events.
User Acquisition Manager (Google UAC, Google PPC) employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Manager (Google UAC, Google PPC)
✨Tip Number 1
Familiarise yourself with the latest trends in Google Ads, especially focusing on UAC and PPC strategies. This will not only help you during the interview but also demonstrate your proactive approach to staying updated in the field.
✨Tip Number 2
Prepare specific examples of successful campaigns you've managed in the past. Be ready to discuss the metrics you used to measure success, such as ROAS and CPA, as this will showcase your analytical skills and experience.
✨Tip Number 3
Research StudySmarter's current marketing strategies and campaigns. Understanding our approach will allow you to suggest tailored ideas during your interview, showing that you're genuinely interested in contributing to our goals.
✨Tip Number 4
Network with professionals in the user acquisition space, particularly those who have experience with Google Ads. Engaging in discussions can provide insights and tips that may be beneficial for your application process.
We think you need these skills to ace User Acquisition Manager (Google UAC, Google PPC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing and user acquisition management, especially with Google Ads for Android and iOS apps. Use specific metrics to demonstrate your success, such as ROAS improvements or campaign scaling.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your familiarity with Google Firebase and your understanding of key marketing metrics. Share examples of how you've creatively generated hypotheses for ad campaigns in the past.
Showcase Relevant Experience: When detailing your work history, focus on your achievements related to Google Ads, including any successful campaigns you've managed. Highlight your ability to optimise ad performance and your experience with competitor research.
Prepare for Interviews: Anticipate questions about your experience with Google Ads and your approach to user acquisition. Be ready to discuss specific campaigns you've worked on, the results achieved, and how you collaborate with teams. This will show your readiness for the role.
How to prepare for a job interview at Igbaffiliate
✨Know Your Metrics
Familiarise yourself with key marketing metrics like CPM, CTR, and ROAS. Be prepared to discuss how you've used these metrics in past campaigns to optimise performance.
✨Showcase Your Creativity
Prepare examples of creative hypotheses you've generated for ad campaigns. Highlight how your innovative ideas led to successful outcomes in previous roles.
✨Understand the Tools
Make sure you have a solid understanding of Google Ads, especially UAC and PPC. Be ready to discuss your experience with Google Firebase and how it has aided your user acquisition strategies.
✨Collaborative Mindset
Emphasise your ability to work closely with teams, particularly the ASO team. Share experiences where collaboration led to improved campaign results or insights.
