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For Companies At a Glance
- Tasks: Lead brand strategies and campaigns for top tech clients across EMEA and JAPAC.
- Company: Join Chesamel Group, a dynamic consultancy driving growth through innovative solutions.
- Benefits: Enjoy flexible remote work with occasional office visits and a collaborative team environment.
- Why this job: Be part of a creative team that values data-driven insights and transformative ideas.
- Qualifications: 10+ years in agency planning, strong communication skills, and a passion for brand strategy.
- Other info: Ideal for those who thrive in a fast-paced, innovative culture.
The predicted salary is between 48000 - 72000 £ per year.
Brand Planner & Strategist
Initial 5 month contract – ASAP Start
Based in London with flexible remote working and occasional office visits (circa 1 day per fortnight)
Who We Are
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.
We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.
The Team
Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
The Role
We’re seeking an accomplished Brand Planner & Strategist with 10 years of experience gained in well known/respected advertising agencies. You thrive at the crossroads of human psychology, data, insights, technology, and storytelling. You understand how to look at things differently, the power and importance of data-driven insights, and can demonstrate how you have helped bring surprise and delight to customer experiences. You are intellectually curious, highly analytical, a creative thinker, ready to do your own research, and have a passion for great ideas that change perception and behaviour.
Core Responsibilities:
- Develop and execute brand strategies and campaigns for our clients’ portfolio of products in EMEA with up to 30% support for JAPAC (requiring flexibility around earlier starts).
- Be familiar with, and a champion of, Challenger Brand thinking / execution
- Own brief development and consult on brief refinement from across the region
- Collaborate with cross-functional teams, including creative, media, and brand management, to ensure alignment and successful campaign execution
- Develop and present compelling brand narratives, new strategies, and positioning statements to senior management
- Conduct market research and competitive analysis to identify trends, opportunities, and threats
- Monitor, measure, and report on the effectiveness of brand strategies and campaigns
- In partnership with Brand Managers, make data-driven recommendations for optimization
- Stay abreast of industry trends and best practices in brand planning and strategy
Required qualifications:
- Excellent stakeholder and client management skills: with a comfort at operating as an embedded consultant delivering directly on client projects as part of an integrated marketing service
- Senior agency experience is essential, ideally within the technology industry.
- Strong background (10 years plus) in traditional agency planning and strategy development.
- Experience in a tech start-up or tech company is highly desirable.
Skills & Attributes:
- Strategic thinking and problem-solving abilities.
- Excellent communication and storytelling skills.
- Ability to work independently and proactively (\”self-starting\”).
- Adaptability and comfort with a fast-paced \”hustle culture.\”
- Strong understanding of brand building, brand awareness, and perception.
- Experience with public sector marketing and sovereignty considerations.
- Knowledge of brand partnerships and activations.
Brand Planner & Strategist employer: Chesamel Group
Contact Detail:
Chesamel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Planner & Strategist
✨Tip Number 1
Familiarize yourself with Challenger Brand thinking. This is a key aspect of the role, and demonstrating your understanding of this approach during conversations can set you apart from other candidates.
✨Tip Number 2
Showcase your experience in data-driven insights. Be prepared to discuss specific examples where you've used data to inform brand strategies and how it led to successful outcomes for clients.
✨Tip Number 3
Network with professionals in the tech industry. Engaging with others in this space can provide valuable insights and connections that may help you understand the unique challenges and opportunities within tech branding.
✨Tip Number 4
Stay updated on the latest trends in brand planning and strategy. Being knowledgeable about current industry practices will not only enhance your discussions but also demonstrate your commitment to continuous learning.
We think you need these skills to ace Brand Planner & Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10 years of experience in advertising agencies, focusing on your strategic thinking and problem-solving abilities. Emphasize any relevant work with tech companies or start-ups.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of brand planning and strategy. Discuss how your background aligns with the role's requirements and provide examples of how you've used data-driven insights to enhance customer experiences.
Showcase Your Storytelling Skills: Since excellent communication and storytelling skills are crucial for this role, include specific examples in your application that demonstrate your ability to develop compelling brand narratives and strategies.
Research Chesamel Group: Familiarize yourself with Chesamel Group's approach to brand strategy and their focus on innovative solutions. Mention any insights you gather in your application to show your genuine interest in the company and its mission.
How to prepare for a job interview at Chesamel Group
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed brand strategies in the past. Highlight your ability to analyze data and insights to inform your decisions, as this role requires a strong strategic mindset.
✨Demonstrate Your Storytelling Skills
Since excellent communication and storytelling skills are crucial for this position, practice presenting your ideas clearly and compellingly. Use narratives that illustrate your impact on previous campaigns and how you engaged stakeholders.
✨Familiarize Yourself with Challenger Brand Thinking
Research and understand the principles of Challenger Brand thinking, as you'll need to champion this approach. Be ready to discuss how you've applied this mindset in your previous roles to drive brand success.
✨Prepare for Collaborative Scenarios
This role involves working closely with cross-functional teams. Think of examples where you've successfully collaborated with creative, media, or brand management teams to achieve campaign goals, and be prepared to share these experiences.
