Marketing Associate, Brand Development - Yankee Candle

Your Role & Team in a Nutshell

As a Marketing Associate, Brand Development, you will work within EMEA Regional Marketing team to deliver on aligned brand strategies and priorities for Newell Brands Home Fragrance division – building consumer demand and market share, grounded in deep consumer, product, and market understanding. You’ll also develop brand strategy, pricing strategy, innovation and product portfolio management and brand communication plans, overseen by direct managers. We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

• Create and present robust business cases through an innovation and gate-keeping process for regional product needs.
• Participate in life cycle management across the portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles.
• Adapt and cascade category strategies, playbooks and selling decks.
• Drive key brand, category or portfolio initiatives that effectively reach and connect with target consumers.
• Conduct business analysis to gather key data and insights to inform strategies including new product development and line planning.
• Participate in annual brand planning process to adapt global brand strategies and set A&P priorities and execution guidelines for country specific/in-market activation teams.
• Analyse shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories.
• Participate in pricing audits to evaluate opportunities to extract maximum value from the market and identify key promotional windows based on target consumer behaviour.

What You’ll Need

Minimum:

• University Degree, preferably in a Marketing related field.
• Demonstrated marketing experience within a marketing function in a branded FMCG company.
• Ability to work in an international fast-paced environment.
• Excellent analytical, communication and presentation skills.

Your advantage:

• Excellent time & budget management skills.
• Experience working with insights and data in order to diagnose performance drivers and translate insights into marketing plans.
• Ability to take the initiative.
• Thriving in a team environment.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join Us And Benefit From:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development.
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices.
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others.
• Employee Referral Program – an opportunity to get a bonus.
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond.
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work.
• Access to Employee Resource Groups that foster an inclusive culture.
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership.

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV. If your application is shortlisted, our recruiter will invite you for an initial interview.