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- Tasks: Lead customer acquisition and brand engagement through paid media campaigns and local events.
- Company: Join The AA, a century-old leader in motoring services, evolving with innovative products.
- Benefits: Enjoy 25 days leave, free breakdown membership, discounts, and diverse learning opportunities.
- Why this job: Shape the future of mobile vehicle servicing in a dynamic, growth-focused environment.
- Qualifications: Proven performance marketing expertise in fast-paced settings; agency management experience required.
- Other info: Hybrid working model with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: 9–12-month fixed term contract
Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Paid Channel Acquisition & Content Lead means you’ll play a crucial role in our success and be part of this exciting motoring journey.
This is the job: Are you a performance-driven marketer with a passion for growth, innovation, and fast-paced environments? We’re looking for a Paid Channel Acquisition & Content Lead to join our transformation team on a high-impact secondment. This is a unique opportunity to shape the future of a new mobile vehicle servicing proposition during its critical early investment phase. You’ll lead the charge on customer acquisition and brand engagement through all paid and external marketing channels. From PPC and paid social to SEO and local events, you’ll be responsible for building awareness, driving conversions, and optimising performance across the board. Please note, this is a 9–12-month fixed term contract.
What will I be doing?
- Developing and executing paid media campaigns across Google Ads, Meta, display networks, and more.
- Managing SEO and SEM strategies to boost visibility and organic growth.
- Collaborating with creative teams and agencies to deliver compelling, on-brand content.
- Planning and supporting local events to drive regional engagement.
- Continuously testing and optimising campaigns to improve CAC, CTR, and conversion rates.
- Reporting on performance and providing actionable insights to inform strategy.
- Ensuring all activity aligns with brand, legal, and regulatory standards.
What do I need?
- Proven expertise in performance marketing across paid media (PPC, social, display) and SEO/SEM, with a strong grasp of campaign analytics and optimisation.
- Track record in fast-paced, growth-stage or start-up environments, ideally within investment-backed initiatives or test-and-learn models.
- Experienced in managing external agencies (media, content, PR, social, events) to deliver integrated, high-performing campaigns.
- Proficient in digital advertising platforms and tools, including Google Ads, Meta, A/B testing, conversion tracking, and attribution modelling.
- Skilled in planning and executing local events and communications to drive regional engagement and brand visibility.
- Collaborative, data-driven, and proactive, with the ability to balance creative thinking and analytical rigour while thriving in ambiguity and fast decision-making.
Additional information: We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more! We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Paid Channel Acquisition & Content Lead - London employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Channel Acquisition & Content Lead - London
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in PPC and SEO. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 2
Network with professionals in the marketing industry, particularly those who have experience in fast-paced environments or start-ups. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics and results that highlight your impact on customer acquisition and engagement.
✨Tip Number 4
Research The AA's current marketing strategies and campaigns. Understanding their brand voice and recent initiatives will allow you to tailor your conversation and show how you can contribute to their goals.
We think you need these skills to ace Paid Channel Acquisition & Content Lead - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, particularly in paid media and SEO/SEM. Use specific examples that demonstrate your success in fast-paced environments and managing external agencies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for growth and innovation. Mention how your skills align with the role of Paid Channel Acquisition & Content Lead and how you can contribute to The AA's transformation team.
Showcase Relevant Achievements: In your application, include quantifiable achievements related to customer acquisition and brand engagement. Highlight any successful campaigns you've led and the impact they had on conversion rates or brand visibility.
Research The AA: Familiarise yourself with The AA's products and services, as well as their recent initiatives. This knowledge will help you tailor your application and demonstrate your genuine interest in the company and its mission.
How to prepare for a job interview at The Automobile Association
✨Showcase Your Performance Marketing Expertise
Be prepared to discuss your previous experience in performance marketing, particularly in PPC, social media, and SEO/SEM. Highlight specific campaigns you've managed, the results achieved, and how you optimised them for better performance.
✨Demonstrate Your Analytical Skills
Since the role requires a strong grasp of campaign analytics, come equipped with examples of how you've used data to inform your strategies. Discuss tools you've used for conversion tracking and attribution modelling, and be ready to explain your approach to A/B testing.
✨Emphasise Collaboration and Agency Management
The position involves working with external agencies, so share experiences where you've successfully collaborated with creative teams or managed agency relationships. Talk about how you ensured alignment on campaign goals and delivered high-performing results.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of the role, be ready to discuss how you've thrived in fast-paced environments. Share examples of how you've adapted quickly to changes, made decisions under pressure, and balanced creativity with analytical thinking.
