Paid Social Specialist

Eastside Co is one of the world’s most trusted Shopify Plus Partner Agencies, specialising in ecommerce website design, development and marketing. Our fully-remote team of 50+ experts helps ambitious brands exceed their goals through best-in-class strategy and execution.

We’re looking for an experienced Paid Social Specialist to lead cutting-edge paid social programmes for a portfolio of prestigious ecommerce clients. Reporting to our Head of Marketing, you’ll own strategy, implementation and optimisation across Meta, TikTok, LinkedIn and emerging platforms—driving sustainable revenue growth and shaping our agency’s approach to paid social.

• Develop in-depth audits and paid social strategies that achieve rapid, sustainable revenue growth.
• Translate client business objectives into clear KPIs and campaign roadmaps.
• Manage end-to-end paid social campaigns—building accounts from scratch, launching, optimising and scaling to hit ROI targets.
• Craft compelling copy, source visuals and ensure brand tone and guidelines are met.
• Create international, full-funnel strategies focused on true ROI and brand lift (not just ROAS).
• Identify growth opportunities and present data-driven recommendations to clients and senior management.
• Produce insightful reports that sit within wider multi-channel marketing strategies.
• Deliver internal training and champion innovation, automation and efficiency in paid social execution.

• 2+ years’ hands-on paid social experience (agency background preferred).
• Proven success managing campaigns across Meta, TikTok, LinkedIn and other platforms.
• Deep understanding of complex bidding strategies, automation tools and post-iOS-update attribution challenges.
• Skilled at data analysis (GA4, platform analytics) with the creativity to write high-impact ad copy.
• Experience running audits and building robust, data-driven strategies.
• Knowledge of technical setup (pixels, tracking, analytics integrations).
• Strong organisational skills—comfortable juggling multiple clients, budgets and deadlines.

• Salary band for this role is £38k – £44k (DOE).
• 10 days company sick-pay allowance, increasing by 3 days per year of tenure.
• 25 days holiday, rising by 1 day per year of tenure, plus bank holidays and a week off at Christmas.
• Flexible, fully remote working and parent-friendly culture (open to candidates across the UK).
• Private health insurance.
• 40 % gym-membership discount.
• Paid bereavement leave.
• Company pension, enhanced maternity and paternity leave.

Eastside Co is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees: 40 % of our workforce is female and 50 % of senior leadership roles are held by women.

We utilise blind recruitment; images and names are redacted during screening to remove any risk of unconscious bias. Please note that emails sent directly to a hiring manager before an invitation to interview will not receive a response for this reason.