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- Tasks: Create engaging social media content and manage community interactions for a new fitness studio.
- Company: Join Aviserv, a legacy brand launching an exciting fitness studio in Primrose Hill.
- Benefits: Enjoy flexible part-time hours and the chance to work in a vibrant, creative environment.
- Why this job: Be part of a dynamic team, drive community engagement, and showcase your creativity in fitness marketing.
- Qualifications: Experience with Instagram, knowledge of social media campaigns, and a passion for fitness are essential.
- Other info: This role offers a unique opportunity to shape the online presence of a new fitness venture.
Aviserv is seeking a talented and creative Part-Time Social Media Manager to support the promotion of our new fitness studio, launched by a legacy brand, in Primrose Hill in April 2025 . This role will be integral in ensuring a consistent and engaging presence across our social media platforms, working closely with our Head of Marketing , who will oversee overall marketing and social media content. Key Objectives: Build brand awareness and community engagement in the lead-up to and following the launch of the fitness studio. Drive interest and footfall to the space through compelling social media campaigns and targeted content. Grow and engage our audience on Instagram , with the potential launch of a TikTok account. Strategically support, alongside the Head of Marketing, the development and management of social media ads to boost reach and conversions. Ensure all social media content reflects the brand’s values and tone of voice . Key Responsibilities: Content Creation and Scheduling: Develop engaging posts, reels, and stories for Instagram that highlight the studio’s classes, events, and community. Plan content to align with brand values and pre-launch/launch goals . Repurpose content for consistency and maximum reach . Community Management: Proactively engage with followers on Instagram, responding to messages, comments, and mentions in a timely and professional manner . Leverage Instagram features like polls, Q&A, and Stories Highlights to encourage interaction and create an engaging presence. Monitor relevant hashtags and engage with local businesses, influencers, and communities to increase visibility. Social Media Ads: Work with Marketing to execute paid ad campaigns on Instagram . Manage the setup and monitoring of ads , focusing on key objectives like sign-ups, event attendance, and building awareness . Collaboration with Trainers: Work closely with scheduled trainers and guest instructors to ensure effective collaboration on the promotion of classes, workshops, and events . Encourage trainers to share and advertise their sessions across their personal social media channels , ensuring alignment with the studio’s branding . Campaign Execution: Support pre-launch and launch campaigns , showcasing events, guest trainers, and promotions. Use Instagram analytics to identify high-performing content and inform future campaigns. Analytics and Reporting: Track performance metrics (e.g., reach, engagement, follower growth) on Instagram. Provide monthly reports with insights and recommendations for content improvement and ad performance . Monitor competitor activity on social media to identify trends and opportunities. Ideal Candidate: Experience managing Instagram for lifestyle, fitness, or hospitality brands. Knowledge of Instagram features like Reels, Highlights, and Insights. Expertise in executing paid social media campaigns . Strong skills in Canva and video editing for social platforms. Ability to analyze social media data and optimize strategies based on performance. A passion for fitness and building online communities . Seniority level Entry level Employment type Part-time Job function Marketing and Sales Industries Staffing and Recruiting #J-18808-Ljbffr
Contact Detail:
Aviserv Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Part-Time Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially on Instagram and TikTok. Follow fitness brands and influencers to see what types of content engage their audiences, and think about how you can apply similar strategies to promote the new fitness studio.
✨Tip Number 2
Engage with local businesses and influencers in Primrose Hill before applying. Building relationships with them can provide valuable insights into the community and help you create tailored content that resonates with potential customers.
✨Tip Number 3
Showcase your creativity by developing a mock social media campaign for the fitness studio. This could include sample posts, stories, or even ad concepts that align with the brand's values and goals, demonstrating your understanding of their vision.
✨Tip Number 4
Highlight any experience you have with analytics tools and how you've used data to inform your social media strategies. Being able to discuss specific metrics and improvements you've achieved in past roles will set you apart from other candidates.
We think you need these skills to ace Part-Time Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing social media, particularly Instagram. Include any specific campaigns you've worked on that align with fitness or lifestyle brands.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and community engagement. Mention how your skills in content creation and analytics can contribute to the success of Aviserv's new fitness studio.
Showcase Your Creativity: If possible, include a portfolio or links to social media accounts you've managed. Highlight your ability to create engaging content and your familiarity with Instagram features like Reels and Stories.
Research Aviserv: Familiarise yourself with Aviserv and their brand values. Understanding their mission will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Aviserv
✨Showcase Your Creativity
As a Part-Time Social Media Manager, creativity is key. Prepare to discuss your previous social media campaigns and how you used innovative ideas to engage audiences. Bring examples of your work, such as posts or graphics you've created, to demonstrate your skills.
✨Know the Brand Inside Out
Before the interview, research Aviserv and its fitness studio. Understand their brand values, target audience, and what makes them unique. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Familiarise Yourself with Instagram Features
Since the role focuses heavily on Instagram, be prepared to discuss how you would use features like Reels, Stories, and Highlights effectively. Share any insights you have on analytics and how they can inform content strategy, as this shows your analytical side.
✨Engagement Strategies
Think about how you would engage with the community on social media. Be ready to share your ideas for building brand awareness and driving footfall to the studio. Discuss how you would interact with followers and local businesses to create a vibrant online presence.
