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For Companies At a Glance
- Tasks: Create and shape engaging content for our B2B magazine and brands.
- Company: Join Burlington Media, a leader in innovative legal business content.
- Benefits: Enjoy a competitive salary, generous leave, health cover, and early finishes on Fridays.
- Why this job: Influence industry narratives and grow your writing career in a dynamic team.
- Qualifications: 1+ years in editorial roles; strong writing and people skills required.
- Other info: Opportunity to attend events and build valuable industry connections.
The predicted salary is between 29000 - 32000 £ per year.
Reward and benefits
- Salary guide £35,000-£38,000 plus annual bonus (average 5% of salary)
- 25 days annual leave, plus your birthday off, and Xmas Eve
- Generous Westfield health cover for everyday healthcare (after probation)
- Pension plan with BMG 3% contribution (after probation)
- Cycle to work scheme and commuter season ticket loan
- Commit a working day to charity each year on us
- Early finishes on a Friday, even earlier on payday
- Free fortnightly online yoga class
- Free access to our Mortlake office's micro-gym
- Vaccinations and eye tests funded
Burlington Media Group overview
Join our dynamic and innovative team at Burlington Media where we specialise in creating cutting-edge content for decision-makers in legal businesses. Our market-leading brands are renowned for their deep insights and engaging narratives on legal business management. We are passionate about delivering content that drives business growth and leadership within the legal sector.
About the role
We are seeking a skilled and motivated B2B journalist/editorial writer to generate and shape the content for our market-leading B2B magazine and content brands, Briefing and Legal Practice Management. This is an exceptional opportunity for a budding star writer to influence and grow our established titles with strong industry followings.
You will work collaboratively with our commercial, marketing and events teams and the executive leadership to deliver exceptional content, build industry relationships and take significant roles in our in-person events.
About our content brands
We don’t do ‘law’ – we make content about people, technology, finance, operations, business management and more, in legal business.
Briefing has been running since 2010 and has a deeply established place at the heart of legal business management, and alongside the content arm we run a roster of ‘Leaders’ events and communities for the most senior decision makers in top-tier law, as well as a multi-role annual event (Briefing LIVE) and a highly regarded Supper Club.
LPM (Legal Practice Management) is a digital publication, newsletter, annual conference and online community for business leaders and managers at smaller (SME) law firms operating across the UK and Ireland.
What the content team at Burlington Media do
Our content team produces and innovates our content range, including:
- Digital and print magazines, supplements and special reports
- Online content, communities and social
- Deep audience research and market-leading report publications
- Real-life and virtual roundtables
- Conference-style events
Content is the ideas engine in our business, as well as the listening post, feeding input from the market into everything we do.
What’s involved in your role
Representation- Represent the Briefing and LPM brands to our audience online and in person
- Assist internal learning and knowledge-sharing inside the business around brand audience interest areas — communicating well with others about what you hear and know
- Collaborate with our advertisers and key clients alongside the sales team to drive brand revenues
- Ensure the highest quality of content — relevance, accuracy, depth and style — across all brand publications and online
- Foster audience growth and engagement in partnership with the marketing team
- Research, write, and commission compelling content for our publications, special supplements and brand sites
- Produce in-depth interviews, analysis pieces, and sponsor case studies and advertorial interviews
- Commission thought leadership articles from a wide range of industry experts
- Project-manage publishing projects, digital and print, ensuring timely delivery and high quality
- Work on layout for occasional print products using Adobe InDesign software, working closely with external designers
- Work with the editor, our conferences lead and the head of content to help inform compelling agendas for brand events
- Work on and over time chair and facilitate both virtual and in-person events, driving meaningful discussions and audience engagement
- Attend and facilitate in-person lunches/dinners with brand audiences as required
- Partner with the marketing team to promote the brands through email and social media channels
- Work on and deliver the brands’ regular content newsletters
- Analyse content performance and engagement and strategise for improved engagement across email and social
- Be highly aware of the commercial goals of both brand titles and help to ensure every issue and project is a commercial success
- Always be alive to and thinking about new commercial opportunities in collaboration with the sales team
- Maintain good relationships with clients, liaising proactively to ensure each content journey is a positive one that meets expectations and delivers against their goals
- Build networks and connections with the audience to increase your knowledge of the market and brand visibility
- Go out and meet audience members/law firm leaders on a weekly basis and build a useful group of contacts you can use as a sounding board
- Engage with our online communities for law firm leaders – posting, responding, connecting and building conversations
- Work closely with the communities manager to foster membership and participation in our communities
- Seek out and attend relevant real-world events – run by third parties as well as our own
- Maintain and update our CRM system, ensuring accurate audience and supplier information is added whenever you come across it
- Collaborate with the marketing team to grow brands’ email subscriber lists
- Communicate with printers/couriers as necessary concerning print products
- Stay informed about industry trends and news, people moves and market trends
- Be one of our guardians of quality in the business across all products and platforms
Skills and experience required
We will only shortlist candidates who can demonstrate many of these attributes:
Experience/business skills- Experience – at least 1 year of experience in an editorial position on a commercial title, preferably in B2B publishing/content
- Education – a recognised qualification and/or formal education in journalism, content or media would be an advantage
- Writing chops – you should be comfortable bashing out thousands of words a week
- People friendly – you should be up for meeting lots of people and be happy to get on the phone
- Proactive and organised – you don’t need a qualification in project management, but you will need to be an organised worker, able to work in structured ways with others, and to time-manage effectively
- Logical/data mindset – an interest in working with data and exploring how it can create stories – we work regularly with our own market research/survey data to create content
- Commercially aware – B2B media is about commercial success as well as audience satisfaction, which means being client-conscious and able to see and help the business grasp every possible opportunity
- Brand representation – you should be comfortable representing the brands and speaking/presenting in front of an audience/camera, or be willing to go on that journey with us
- Proficiency with Adobe Photoshop (or similar) and InDesign
- Experience working with website CMSs, optimally WordPress
- Knowledge of basic HTML, SEO and/or analytics
- Proficiency with Adobe Premiere Pro/video-editing software (this is not a required skill)
Assistant Editor employer: Burlington Media Group
Contact Detail:
Burlington Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Editor
✨Tip Number 1
Familiarise yourself with the content produced by Briefing and Legal Practice Management. Understanding their style, tone, and the topics they cover will help you tailor your approach when networking or discussing ideas with the team.
✨Tip Number 2
Engage with the legal business community online. Join relevant forums, LinkedIn groups, and attend industry events to build connections. This will not only enhance your understanding of the sector but also provide valuable contacts that could support your application.
✨Tip Number 3
Showcase your ability to create compelling content by sharing samples of your work on social media or a personal blog. Highlight pieces that demonstrate your understanding of B2B publishing and your writing skills, as this can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you can contribute to the commercial success of the brands. Think about innovative ideas for content or partnerships that could drive engagement and revenue, and be ready to share these insights during interviews or networking opportunities.
We think you need these skills to ace Assistant Editor
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in editorial roles, particularly in B2B publishing. Emphasise your writing skills and any experience with content creation, project management, and audience engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for legal business content and how your background aligns with the role. Mention specific projects or achievements that demonstrate your ability to create engaging content and work collaboratively.
Showcase Your Writing Skills: Include samples of your writing that reflect your ability to produce high-quality, engaging content. If possible, provide examples that relate to the legal sector or B2B publishing to demonstrate your understanding of the audience.
Highlight Technical Proficiency: Mention any technical skills relevant to the role, such as proficiency in Adobe InDesign, CMS platforms like WordPress, and knowledge of SEO. This will show that you are well-equipped to handle the demands of the position.
How to prepare for a job interview at Burlington Media Group
✨Know Your Content
Familiarise yourself with Burlington Media's publications, Briefing and Legal Practice Management. Understand their target audience and the type of content they produce. This will help you demonstrate your knowledge and passion for the role during the interview.
✨Showcase Your Writing Skills
Prepare samples of your writing that reflect your ability to create engaging B2B content. Be ready to discuss your writing process and how you approach different topics, especially those relevant to the legal sector.
✨Demonstrate Collaboration
Highlight your experience working with cross-functional teams, such as marketing and sales. Share examples of how you've successfully collaborated to drive content engagement or commercial success in previous roles.
✨Engage with Industry Trends
Stay updated on the latest trends in the legal industry and B2B publishing. Be prepared to discuss how these trends could influence content creation and audience engagement strategies at Burlington Media.
