At a Glance
- Tasks: Lead global research initiatives for brand, marketing, and audience growth at Skyscanner.
- Company: Skyscanner is a dynamic travel tech company focused on enhancing the traveler experience.
- Benefits: Enjoy a supportive environment with opportunities for mentorship and professional growth.
- Why this job: Make a real impact in a collaborative team while driving strategic insights for a leading brand.
- Qualifications: Deep research experience with qualitative and quantitative methodologies; strong leadership and storytelling skills.
- Other info: Bonus points for e-commerce or travel experience; thrive in a fast-paced, innovative setting.
The predicted salary is between 43200 - 72000 £ per year.
We are currently seeking an outstanding Senior Research Manager to lead all research on our brand, marketing and audience growth products globally at Skyscanner. This is a critical role within our User & Consumer Research team and the key point person for our Brand & Marketing partners of all levels. In this role you will have the unique opportunity to mentor and develop a small and growing team of Consumer and User Researchers, while also leading some high-profile strategic research projects yourself.
Our Research team’s mission is to drive major incremental growth for Skyscanner by identifying new opportunities and delivering actionable traveller insight that underpins all our product, brand, and marketing decisions. If you’re looking for an opportunity to drive impact across a broad scope in a friendly, collaborative, and dynamic environment, this could be the role for you., Our new Research Manager for Audience (Brand, Marketing, Comms and Retention) will report to the Director of Research within the Customer Experience (CX) team. Your mission will entail:
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Proactively identifying and scoping research needs across Product, Design, Brand and Marketing and taking ownership for driving forward strategic research initiatives to inform brand, marketing and product strategy.
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Overseeing our two continuous trackers (UX and Brand), ensuring accurate, insightful reporting to our C-suite and Board as part of monthly business reviews.
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Working closely with the Director of Research as well as CX and Product leadership to develop and mature our research and insight capability.
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Setting the bar for high quality of craft across a range of methodologies (ad pre-testing, tracking, brand positioning, user testing, surveys…) and coaching / mentoring members of your team to deliver the same using self-serve research platforms and in-house.
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Collaborating across disciplines to define the problem space, implement the appropriate research solution, and construct a sound, relevant and compelling narrative that inspires action and delivers business impact.
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Championing the voice of the user, obsessing over the relevant metrics, making hard trade-offs, removing blockers, scaling up successes and learning from failures.
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Partnering with our Analytics team to connect the dots in traveller understanding.
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You are a master of discipline with deep research experience in a business setting, covering a range of qualitative and quantitative methodologies, specifically with robust complex quant experience to build and develop expertise in the team.
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You have robust expertise in brand and marketing research, both ad hoc and tracking, and ideally a solid understanding of product / user research as well.
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You are a team player with well-honed influencing, storytelling and leadership skills.
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You have a growth mindset, solution-orientation and strong business sense.
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You relish agency and working in a fast-paced environment.
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You are data-driven and love connecting the what and the why to keep the user at the centre of our decisions.
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You have a track record of transforming businesses with experience with powerful research insights.
Bonus points for:
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Experience in e-commerce / travel
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Breadth of research method expertise.
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A supportive, trusting and open working environment – we’re in this together.
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A place where your research will be valued and utilised to improve the traveller experience – being traveller-centric is part of our DNA and there is a real thirst for user insight internally.
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An environment of continuous improvement where we optimise for impact and velocity – we love new perspectives and challenges and we’re constantly experimenting and optimising solutions.
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The opportunity to work alongside and learn from / mentor other talented Researchers / leaders and collectively shape Skyscanner’s Research discipline.
Senior Research Manager employer: SkyScanner
Contact Detail:
SkyScanner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Research Manager
✨Tip Number 1
Familiarize yourself with Skyscanner's brand and marketing strategies. Understanding their current initiatives and challenges will help you articulate how your research experience can directly contribute to their goals during discussions.
✨Tip Number 2
Highlight your leadership and mentoring experiences in previous roles. Since this position involves developing a team, showcasing your ability to guide and inspire others will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how your research insights have driven business impact in past roles. Being able to share concrete results will demonstrate your capability to transform businesses through data-driven decisions.
✨Tip Number 4
Network with current or former employees of Skyscanner to gain insights into the company culture and expectations for the role. This insider knowledge can help you tailor your approach and show that you're a great fit for their team.
We think you need these skills to ace Senior Research Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading research initiatives, mentoring teams, and your expertise in both qualitative and quantitative methodologies. Use specific examples that demonstrate your impact on brand and marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for user-centered research and how your background aligns with Skyscanner's mission. Mention your experience in e-commerce or travel if applicable, and how you can contribute to their growth.
Showcase Leadership Skills: Emphasize your leadership and storytelling abilities in your application. Provide examples of how you've successfully influenced stakeholders and driven strategic research projects in previous roles.
Highlight Data-Driven Insights: Demonstrate your data-driven approach by including specific metrics or outcomes from past research projects. Show how your insights have led to actionable changes and business impact.
How to prepare for a job interview at SkyScanner
✨Showcase Your Research Expertise
Be prepared to discuss your experience with various research methodologies, especially in brand and marketing contexts. Highlight specific projects where your insights led to significant business impact.
✨Demonstrate Leadership Skills
Since this role involves mentoring a team, share examples of how you've successfully led and developed others in previous positions. Discuss your approach to fostering a collaborative and supportive team environment.
✨Connect Data to User Insights
Emphasize your ability to connect quantitative data with qualitative insights. Prepare to explain how you've used data to inform product and marketing strategies while keeping the user at the center of decision-making.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to drive strategic initiatives. Think of scenarios where you identified research needs and implemented solutions that resulted in measurable outcomes.