At a Glance
- Tasks: Drive impactful fundraising campaigns through digital marketing, social media, and direct mail.
- Company: Join Prospect Hospice, dedicated to compassionate palliative care in Swindon and surrounding areas.
- Benefits: Enjoy 27 days annual leave, flexible working, and discounts with local retailers.
- Why this job: Make a real difference while working in a supportive, values-driven environment.
- Qualifications: Experience in individual giving or legacy fundraising is essential; strong communication skills are a must.
- Other info: Hybrid working available; apply early as we review applications on a rolling basis.
The predicted salary is between 28800 - 42000 £ per year.
Make a real impact in a marketing role with purpose. At Prospect Hospice, we are dedicated to providing expert, compassionate palliative and end-of-life care to patients and families across Swindon, Marlborough, and northeast Wiltshire. We are now recruiting a Marketing Officer – Individual Giving and Legacy, an exciting opportunity for a skilled and passionate marketing professional to help drive supporter engagement and secure essential fundraising income.
Hours: 37.5 hours per week
Hybrid working: minimum 3 days in the office (Wroughton, Swindon)
Flexible working options: adaptable hours to suit your lifestyle
What is the role?
As our Marketing Officer for Individual Giving and Legacy Fundraising, you will play a key role in developing and delivering integrated fundraising campaigns across multiple channels, including direct mail, digital marketing, social media, and email marketing. You’ll manage campaigns to promote regular giving, legacy donations, raffles, lottery entries, and in-memory giving. Working alongside a supportive and collaborative team, you’ll ensure every supporter receives a thoughtful and personalised experience. By using data insights to shape strategy and reporting on campaign performance, you’ll help us grow sustainable income streams that fund vital hospice services.
Key Responsibilities:
- Deliver effective individual giving and legacy fundraising campaigns
- Develop segmented supporter journeys to boost donor retention and engagement
- Manage in-memory giving platforms, raffle and lottery programmes
- Collaborate with internal teams and external agencies to maximise impact
- Use donor data to inform and optimise fundraising performance
- Ensure all activities meet compliance and regulatory standards
About you:
We’re looking for someone who is:
- Experienced in individual giving, direct marketing or legacy fundraising
- A strong communicator with campaign/project management skills
- Skilled in using fundraising databases and digital marketing tools
- Passionate about charity marketing and supporter experience
- Able to manage multiple projects with excellent attention to detail
- Aligned with our hospice values and mission to support people at end-of-life
- Inclusive and collaborative, working with internal teams and external partners alike.
- Committed to excellence, ensuring our fundraising communications are impactful, relevant, and strategically aligned.
We offer a great range of benefits, including:
- 27 days annual leave entitlement (plus bank holidays)
- Generous contributory pension scheme and life assurance
- Discounts with local retailers, gyms, and service providers including Blue Light Discount Card
- Employee Assistance Programme
- Family-friendly policies and practice
- Supportive induction, and training and development
- A values led, inclusive working environment
- Free parking on-site
To apply, please submit your CV and a cover letter detailing your suitability for the role and why you’d like to work with us.
Equality & Diversity: Prospect Hospice is committed to encouraging a diverse and inclusive working environment. We recognise that promoting diversity and eliminating discrimination in our workplace will bring benefits for our people, our business, and the communities we serve. We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, offending background, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.
Safeguarding: We are committed to safeguarding and promoting the welfare of all those we support. As part of our SAFER recruitment processes, offers of employment will be subject to thorough checks, which may include a Disclosure and Barring Service (DBS) check, satisfactory references, online and social media checks, and verification of qualifications. We expect all staff to share this commitment and to adhere to our safeguarding policies and procedures at all times.
You must tell us about any unspent conviction, cautions, reprimands, or warnings under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975. We will review applications as they come in and therefore we may close the vacancy before the closing date. Candidates are therefore advised to apply early.
Marketing Officer (Individual Giving and Legacy) employer: Prospect Hospice
Contact Detail:
Prospect Hospice Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer (Individual Giving and Legacy)
✨Tip Number 1
Familiarise yourself with the specific fundraising campaigns that Prospect Hospice has run in the past. Understanding their approach will help you tailor your discussions and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with current or former employees of Prospect Hospice on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
✨Tip Number 3
Showcase your passion for charity marketing by engaging with relevant online communities or forums. This not only builds your knowledge but also demonstrates your commitment to the sector, which can impress potential employers.
✨Tip Number 4
Prepare to discuss how you would use data insights to inform fundraising strategies. Being able to articulate your approach to optimising campaign performance will set you apart as a candidate who understands the importance of analytics in marketing.
We think you need these skills to ace Marketing Officer (Individual Giving and Legacy)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in individual giving, direct marketing, or legacy fundraising. Use specific examples that demonstrate your skills in campaign management and supporter engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for charity marketing and explain why you want to work with Prospect Hospice. Mention how your values align with their mission and provide examples of how you've successfully managed similar projects.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to convey ideas clearly. Use concise language and structure your documents well to make them easy to read.
Highlight Data-Driven Insights: Mention any experience you have with using data insights to inform marketing strategies. Provide examples of how you've used donor data to optimise fundraising performance in previous roles.
How to prepare for a job interview at Prospect Hospice
✨Understand the Mission
Before your interview, take some time to research Prospect Hospice and its mission. Understanding their commitment to providing palliative care will help you align your answers with their values and demonstrate your passion for the role.
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of fundraising campaigns you've managed in the past. Highlight your experience with individual giving, direct marketing, and legacy fundraising, as these are key aspects of the role.
✨Emphasise Data-Driven Decisions
Since the role involves using donor data to inform strategies, be ready to talk about how you've used data insights in previous roles to optimise campaign performance. This will show your analytical skills and understanding of effective fundraising.
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of your interview. This could include inquiries about the team dynamics, future campaigns, or how they measure success in their fundraising efforts. It shows your genuine interest in the position.