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- Tasks: Lead e-commerce strategies for luxury beauty brands and drive digital performance.
- Company: Join Harpar Grace International, a dynamic leader in luxury skincare and beauty tech.
- Benefits: Enjoy hybrid working, a progressive bonus scheme, and generous holiday entitlement.
- Why this job: Be part of a rapidly growing team and shape the future of e-commerce in beauty.
- Qualifications: 5+ years in digital platforms with expertise in e-commerce and marketing strategies.
- Other info: Opportunity for a contract to permanent role with significant growth potential.
The predicted salary is between 43200 - 72000 £ per year.
The HGI portfolio boasts some of the most coveted and luxury positioned skincare & beauty tech brands in the world, used by aesthetic practitioners and consumers globally to treat skin concerns and optimise treatment outcomes. Featuring the A-list go to brand of iS Clinical Cosmeceuticals, brow & lash category leaders Revitalash Cosmetics, Totally Derma Nutraceuticals and the worldwide acclaimed leader in light therapy & wellness technology brand Déesse PRO.
Reporting to the COO, we are looking for a commercial and strategic thinker with a results driven mentality. This role will be responsible for defining and leading the e-commerce performance success of HGI and its portfolio of luxury wellbeing & aesthetics brands within the UK and on a global scale. You will define and oversee deployment of a progressive and profitable performance strategy to engage, retain and convert users across:
- Paid – Earned & Organic
- Email Marketing
- Affiliate Marketing
- Amazon
- Social Commercialisation
- Web UX/UI
Driving revenue growth and ROI across all e-commerce platforms, you will also be advising on innovative strategies for new e-commerce concepts and leading the performance strategy for new integrations and initiatives to drive incremental growth and be the thought leader in the future of the company’s e-commerce excellence. You will be joining us during a period of rapid growth and being part of a small team supported by a range of stakeholders and agency expertise to underpin personal and professional success. This role boasts huge potential to be rewarded and enriched in line with the company’s progressive onward growth plan.
MAIN ROLES & RESPONSIBILITIES
- Definition of strategy & growth forecast across all digital performance channels in association with stakeholders.
- Defining & co-ordinating omni channel lead funnel strategy and tactics for each platform.
- Oversee PPC spend and campaigns whilst driving a strong ROAS & ensuring luxury brand positioning is maintained across the portfolio.
- Developing & overseeing delivery of SEO plans for each platform.
- Overseeing tactical & paid social campaigns across all platforms as defined (including Meta, TikTok, Pinterest) with Heads of Brands and appointed digital agencies.
- Devising creative & cost-effective strategies to drive traffic & sales to the sites.
- Streamlining the end-to-end customer journey to achieve maximum ROI.
- Drive continual optimisation of site traffic, page views, dwell time, content interaction and conversion to purchase.
- Continual competitor & industry insight gathering to deliver best in class experiences.
- Driving trial and adoption of best practice across the group’s brands.
- Managing third-party web development agencies & working closely with them to develop & implement web development & improvement plans.
- Presenting to the senior management team on progress & plans.
- Super user of all outward facing digital platforms & guardianship of all connectivity and integrations across this network.
- Oversee effective & timely deployment of all digital campaigns as defined in brand plans.
- Oversee all analytics & reporting of all activity & KPIs as defined.
- Budget responsibility.
KEY STAKEHOLDERS & SUPPORT
- Direct Report - Group Digital assistant – Affiliate/Amazon/Social support.
- Group - COO - Group Digital Commercial lead - CMO - Brand vision lead - Group brand & innovations manager – Social & Influencer lead.
- Local Team - GM - Brand manager – Creative/campaign/promotions lead - Design & Creative Ops Manager.
- External agencies - Agency- Paid - Agency – Web dev & E-Mail marketing - Agency – Social commercial- To be appointed - Agency – Amazon – moving in house.
EXPERIENCE & KEY SUCCESS CRITERIA
- 5 years + Commercial ownership of digital platforms and demonstrated growth YOY.
- Understanding of e-commerce & lead funnel marketing in a fast-paced environment.
- Strong working knowledge of Google Adwords, Merchant Center, Analytics, Meta and other key social channels.
- Expert in affiliate marketing principles, platforms and performance tracking.
- Knowledge of the aesthetics, beauty and retail landscape.
- Amazon seller account experience.
- Klaviyo segmentation & optimisation of user journeys & conversion.
- Social commercialisation experience – TikTok, Meta etc.
- YouTube.
- In-depth knowledge of journey mapping & CRO.
- Strong understanding of content strategy and SEO.
- Entrepreneurial mindset with an autonomous working style.
- Agency & budget management.
WHAT WILL MAKE YOU RIGHT FOR THIS ROLE?
- Passionate about growth.
- A keen interest in the latest digital practices & technologies.
- Naturally curious, driven to understand consumer behaviour and how to provide an excellent customer experience.
- Energetic, self-motivated, creative thinker who flourishes at working independently.
- Ability & drive to achieve results & targets.
- Drive to go that extra mile & identifying opportunities to meet & exceed objectives.
- Strong communicator.
- Responsive & adaptive to changing workloads, timelines & outputs required due to the fast-moving pace of the industry & company.
- Desire to work within a small but dynamic entrepreneurial company & be a key player in overall company success.
ABOUT THE COMPANY & BRAND
Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands. Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, RevitaLash, Totally Derma Nutraceutical drink supplement throughout the UK & Ireland and Caribbean and global brand owners for Déesse PRO LED Light therapy brand. The company continues to achieve exceptional year-on-year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio.
WORKING CONDITIONS & BENEFITS
- Six month contract to perm.
- Hybrid working (2 days min per month at HQ).
- Progressive bonus scheme.
- Holiday entitlement will be at the rate of 22 days per calendar year, plus bank holidays pro rata. Entitled in the following years to an additional day of holiday per year for each completed year of service, up to five years (and so will be entitled to a maximum of five extra days).
- Private Health offered at 6 months service subject to moving to permanent.
- Free on-site parking.
- Pension offered at 3 months of service. The Company contribution is 3% of salary. Employee contribution is 5% of salary.
- Product discount of 60% off RRP.
Digital & E-Commerce Transformation Lead - Beauty Tech employer: Harpar Grace International
Contact Detail:
Harpar Grace International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & E-Commerce Transformation Lead - Beauty Tech
✨Tip Number 1
Familiarise yourself with the latest trends in beauty tech and e-commerce. Understanding the current landscape will help you speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the beauty and e-commerce sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth in previous roles. Highlight your experience with digital platforms, SEO, and social media campaigns to demonstrate your expertise.
✨Tip Number 4
Showcase your passion for the beauty industry by staying updated on new products and technologies. This enthusiasm can set you apart and show that you're genuinely interested in contributing to the company's success.
We think you need these skills to ace Digital & E-Commerce Transformation Lead - Beauty Tech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and e-commerce transformation, particularly in the beauty or luxury sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for growth and innovation in e-commerce. Mention how your skills align with the responsibilities outlined in the job description, such as driving revenue growth and optimising user journeys.
Showcase Relevant Skills: Emphasise your expertise in Google Analytics, PPC campaigns, SEO strategies, and social media marketing. Provide examples of how you've successfully implemented these skills in past positions.
Research the Company: Familiarise yourself with Harpar Grace International and its portfolio of brands. Understanding their market position and recent developments will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Harpar Grace International
✨Showcase Your E-Commerce Expertise
Make sure to highlight your experience with e-commerce platforms and digital marketing strategies. Discuss specific campaigns you've led, focusing on metrics like ROI and conversion rates, as this role demands a strong understanding of driving online sales.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would define and implement a performance strategy for luxury brands. Think about innovative ideas you could bring to the table and be ready to explain how they align with the company's growth objectives.
✨Know the Beauty Tech Landscape
Familiarise yourself with the latest trends in beauty tech and e-commerce. Being able to discuss competitors and industry insights will show that you're not only passionate about the role but also knowledgeable about the market.
✨Prepare Questions for Stakeholders
Think of insightful questions to ask during the interview, especially regarding collaboration with stakeholders and agency management. This shows your proactive approach and interest in how you can contribute to the team's success.
