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For Companies At a Glance
- Tasks: Drive website conversion rates and optimise user journeys through data-driven strategies.
- Company: Brightscout is a global B2B agency transforming tech businesses with standout brands and apps.
- Benefits: Enjoy unlimited PTO, remote work flexibility, and competitive salary in USD.
- Why this job: Join a creative tribe disrupting the tech industry with bold ideas and collaboration.
- Qualifications: 3+ years in CRO, strong analytical skills, and proficiency in web analytics tools required.
- Other info: We value kindness, empathy, and diversity; all qualified candidates are encouraged to apply.
The predicted salary is between 28800 - 48000 £ per year.
About Brightscout
Brightscout is a global B2B branding and development agency specializing in elevating emerging tech businesses through uniquely crafted brands and standout apps. Comprised of top-tier talent worldwide, we offer a powerful blend of exquisite design, robust development, and strategic acumen. More than a company, Brightscout is a tribe dedicated to disrupting the tech industry with bold ideas and collaborative genius.
The Role
As a CRO Specialist (Conversion Rate Optimization Specialist) at Brightscout, you will play a key role in driving significant increases in website conversion rates and optimizing the user journey. You will be responsible for developing and implementing data-driven testing strategies, analyzing user behavior, and collaborating with cross-functional teams to improve overall digital performance.
Responsibilities
- Manage end-to-end CRO projects, including website optimizations, funnel redesigns, and UX enhancements, aligning with client KPIs.
- Develop and execute detailed A/B testing plans, defining hypotheses and goals, and proactively address potential design and functionality issues.
- Collaborate with cross-functional teams (designers, developers, project managers) to implement CRO experiments and deliver timely, actionable insights to clients.
- Analyze website data, conduct user research, and perform usability testing to identify conversion opportunities and inform design and development decisions.
- Present data-driven insights and recommendations to clients, explaining the impact of design and development choices on conversion rates.
- Optimize calls-to-action, lead generation elements, and website content for improved conversion, considering both SEO and user experience.
- Monitor technical website performance (speed, mobile responsiveness) and SEO metrics (keyword rankings, visibility) to ensure optimal conversion potential.
- Identify and mitigate testing risks, continuously improve CRO strategies, and develop audit reports with prioritized fixes and action plans.
Requirements
- 3+ years of experience in conversion rate optimization within web development, design agencies, or related digital service environments.
- Bachelor's degree in marketing, business, statistics, or a related field, or equivalent work experience.
- Strong understanding of CRO methodologies, A/B testing, and user behavior analysis, specifically within the context of website design and development.
- Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, VWO).
- Strong analytical and technical background with a focus on data interpretation, particularly as it relates to website performance and user experience.
- Excellent communication and interpersonal skills, with the ability to present data-driven insights to both technical and non-technical stakeholders.
- Strong organizational, time management, and multitasking abilities in a fast-paced environment.
- Knowledge of SEO principles and their impact on landing page performance and overall conversion rates.
- Experience with user research methodologies, including usability testing, user interviews, and user personas.
- Understanding of information architecture and user interface (UI) / user experience (UX) design principles.
- Experience with content optimization for both SEO and conversion.
- Ability to create detailed reports and presentations that clearly communicate complex data and recommendations.
Our Values
- Lead with Heart: We build honest, trusting relationships and care for each other.
- Break Convention: We seek bold ideas, we transform fearless creativity into tangible results.
- Bring Order to the Chaos: We transform complexity into clarity.
- Be a Champion: We strive for excellence.
Why Us
- Unlimited PTO: Enjoy a truly flexible work-life balance with our unlimited paid time off policy.
- Remote Work: Work from anywhere! We embrace remote work, giving you the freedom to choose your ideal work environment.
- Flexible Schedule Tied To Project Needs: Our flexible schedules, aligned with project milestones, allow you to manage your time effectively and achieve your best results.
- Salary in USD: Receive competitive compensation in USD, providing stability and peace of mind.
Our Process
- Resume Review.
- Screening Interview by Talent Team.
- Assessment/Technical Challenge.
- Interview w/ Hiring Manager and Senior Team Member.
- Interview w/ Management and Senior Team Member.
- Final Selection and Offer.
Ready to Elevate your Career at Brightscout? At Brightscout, we value more than skills and experience; we seek individuals who embody kindness, empathy, and collaboration in their work. We believe these qualities contribute to the team and the company's overall success.
Brightscout is an equal opportunity employer and values diversity. We prohibit discrimination and harassment based on race, religion, color, national origin, sexual orientation, gender identity or expression, age, marital status, veteran status, or disability status. We are committed to creating an inclusive environment for all employees and encourage all qualified candidates to apply.
CRO Specialist employer: Brightscout
Contact Detail:
Brightscout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Specialist
✨Tip Number 1
Familiarise yourself with the latest CRO tools and methodologies. Being well-versed in platforms like Google Analytics and A/B testing tools will not only boost your confidence but also demonstrate your expertise during discussions with the hiring team.
✨Tip Number 2
Prepare to discuss specific case studies or examples from your past work where you successfully improved conversion rates. Highlighting tangible results will show your potential value to Brightscout and how you can contribute to their goals.
✨Tip Number 3
Network with current or former employees of Brightscout on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
✨Tip Number 4
Stay updated on the latest trends in UX design and digital marketing. Showing that you are proactive about learning and adapting to industry changes will resonate well with Brightscout's innovative ethos.
We think you need these skills to ace CRO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in conversion rate optimisation, web development, and user behaviour analysis. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRO and how your skills align with Brightscout's mission. Mention specific projects or achievements that showcase your ability to drive conversion rates.
Showcase Analytical Skills: Provide examples of how you've used data analytics tools like Google Analytics or A/B testing platforms in previous roles. Highlight any successful strategies you've implemented that led to measurable improvements.
Prepare for Technical Questions: Anticipate questions related to CRO methodologies and user experience design principles during the interview process. Be ready to discuss your approach to problem-solving and how you analyse user behaviour.
How to prepare for a job interview at Brightscout
✨Understand the Role
Make sure you have a solid grasp of what a CRO Specialist does. Familiarise yourself with conversion rate optimisation methodologies, A/B testing, and user behaviour analysis. This will help you answer questions confidently and demonstrate your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with web analytics tools like Google Analytics or Adobe Analytics. Be ready to share specific examples of how you've used data to drive decisions and improve conversion rates in previous roles.
✨Prepare for Technical Questions
Expect technical questions related to website performance, SEO principles, and UX design. Brush up on these topics and think of real-world scenarios where you've applied this knowledge to achieve results.
✨Communicate Clearly
Since you'll be presenting data-driven insights to both technical and non-technical stakeholders, practice explaining complex concepts in simple terms. This will showcase your communication skills and ability to collaborate effectively with diverse teams.
