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For Companies At a Glance
- Tasks: Lead the go-to-market strategy for our innovative SaaS product, Fynapse.
- Company: Join Aptitude Software, a dynamic company focused on cutting-edge software solutions.
- Benefits: Enjoy a full-time role with opportunities for growth and creative freedom.
- Why this job: Be the first Product Marketing Manager and shape how the world sees Fynapse!
- Qualifications: 3-6 years in B2B SaaS product marketing; startup experience preferred.
- Other info: Work closely with engineering and sales teams to drive impactful campaigns.
The predicted salary is between 28800 - 48000 £ per year.
We’re looking for a high-energy, hands-on Product Marketing Manager to take our flagship SaaS product Fynapse to market. This is a rare opportunity to build something from scratch. You’ll be the first PMM in the company, working directly with our CPTO and partnering with engineering, product, sales, and marketing to craft the messaging, launch campaigns, and drive adoption that puts Fynapse on the map.
If you're excited about being the person who defines how the world sees a product — and you want full ownership of that mission — this is your role.
The Overall Objectives Of This Vacancy Are As Follows:
- Own and drive the go-to-market strategy for Fynapse.
- Define, test, and scale the product messaging and narrative from day one.
- Deliver the core set of GTM assets — fast.
- Translate complex product features into crisp, compelling customer benefits.
- Partner closely with engineering and product to deeply understand what we’re building and why it matters.
- Build the customer feedback loop that sharpens everything: positioning, roadmap, content, and campaigns.
- Set a foundation for a best-in-class product marketing function as we scale.
Role
The focus of this role will evolve, but here are the high-impact areas where you’ll make a difference from day one:
- Craft messaging & positioning that resonates; test it, refine it, and roll it out across sales, marketing, and product.
- Build sales & marketing enablement materials that help us win; from value decks and one-pagers to web copy and demo scripts.
- Plan and execute product and feature launches; working with product and engineering to land the story, timing, and rollout.
- Create and run feedback loops; from customer interviews to sales conversations, market analysis, and win/loss reviews.
- Drive GTM campaigns in collaboration with marketing and demand gen teams.
- Own and evolve the content stack; from demos and FAQs to videos and playbooks.
In Your First 30 - 60 Days, You’ll:
- Refine our positioning with customer validation.
- Build and ship our core sales enablement assets.
- Launch at least one new feature with full GTM support.
Job requirements:
- 3–6 years of product marketing experience in B2B SaaS.
- Experience in a start-up or scale-up environment where you've had to create from scratch.
- Proven ability to own a GTM plan and execute it with urgency.
- Excellent storyteller with strong writing chops.
- Comfortable working with engineers, product managers, and commercial teams alike.
- Highly autonomous, action-oriented, and able to navigate ambiguity.
- Ability to translate technical features into clear, customer value.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Aptitude Software - Product Marketing Manager employer: Aptitude Software
Contact Detail:
Aptitude Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Aptitude Software - Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Fynapse and its unique selling points. Understanding the product inside out will allow you to speak confidently about its features and benefits, which is crucial for a Product Marketing Manager.
✨Tip Number 2
Network with professionals in the B2B SaaS space. Attend industry events or webinars to connect with others who have experience in product marketing, as they can provide valuable insights and potentially refer you to opportunities.
✨Tip Number 3
Showcase your ability to create go-to-market strategies by preparing case studies or examples from your previous roles. Highlight how you successfully launched products and drove adoption, as this will resonate with the hiring team.
✨Tip Number 4
Demonstrate your storytelling skills by preparing a brief presentation on how you would position Fynapse in the market. This will not only showcase your creativity but also your understanding of the role's requirements.
We think you need these skills to ace Aptitude Software - Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Product Marketing Manager role. Familiarise yourself with Aptitude Software's flagship product, Fynapse, and think about how your experience aligns with their needs.
Tailor Your CV: Craft your CV to highlight relevant experience in product marketing, especially in B2B SaaS environments. Emphasise any previous roles where you've developed go-to-market strategies or worked closely with engineering and sales teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling abilities. Explain why you're excited about the opportunity to define product messaging and how your skills can contribute to the success of Fynapse. Be specific about your past achievements and how they relate to the job.
Showcase Your Autonomy: In your application, provide examples of how you've successfully navigated ambiguity and taken ownership of projects. Highlight instances where you've created marketing materials or campaigns from scratch, as this is crucial for the role at Aptitude Software.
How to prepare for a job interview at Aptitude Software
✨Understand the Product Inside Out
Before your interview, make sure you have a deep understanding of Fynapse and its features. Be prepared to discuss how you would translate these technical features into customer benefits, as this is crucial for the role.
✨Showcase Your Storytelling Skills
As an excellent storyteller, you need to demonstrate your ability to craft compelling narratives. Prepare examples of how you've successfully communicated product messaging in the past, especially in a B2B SaaS context.
✨Prepare for Collaboration
This role requires close collaboration with various teams. Be ready to discuss your experience working with engineers, product managers, and sales teams. Highlight specific instances where your collaborative efforts led to successful outcomes.
✨Demonstrate Your Autonomy
The company values highly autonomous individuals. Share examples from your previous roles where you took initiative and navigated ambiguity to achieve results, particularly in a start-up or scale-up environment.
